Category archives for: Production

Major 4K cross-promotion from Sony

Sony Electronics, Sony Pictures Home Entertainment and Best Buy, in collaboration with National CineMedia (NCM), have launched the industry’s first cross-promotion created to highlight the 4K entertainment experience. The promotion, which runs from August 15th to September 25th, includes a 30-second spot shown in movie theatres in NCM’s FirstLook movie pre-show, featuring select out-takes from The Amazing Spider-Man 2. The […]

Commonwealth Games Ultra-HD showcase for BBC R&D

BBC Research and Development has announced a range of new trials and public demonstrations as part of its Commonwealth Games showcase. These experiments bring together a wide range of industry partners and are helping to shape BBC R&D’s vision for the future of TV, and include a number of broadcasting milestones: The first ever Ultra-HD broadcast of a Commonwealth Games […]

Sony scores with 4K World Cup screening


Sony – together with a range of technical partners – is claiming a new milestone in live sports entertainment with the world-first screening July 4th in 4K Ultra High Definition of the France versus Germany World Cup quarter final match at the Vue multiplex at Westfield, London. Sony and Vue Cinemas were working with technical partners Eutelsat, DSAT Cinema and […]

New Freeview HD channels

Communications infrastructure and media services company Arqiva is launching two new HD channels – Channel 4 +1 HD and 4seven HD – on UK DTT platform Freeview. The channels – airing on July 1st – will be available to over 70 per cent of the UK population from Arqiva’s newly-launched Freeview HD multiplex. These new channels are additional HD Freeview […]

Grass Valley’s EDIUS 7 selected for 3D film “Our Restless Planet”

Bruce Austin of Bruce Austin Productions Inc. (BAPI) and Dan Harris of Eight Ball Pictures and Stereoscope LLC, have turned to Grass Valley, a Belden Brand, to harness the powerful capabilities of its EDIUS 7 multiformat nonlinear editing software on the film “Our Restless Planet,” for the JPL Earth Science Visitor Center. The film highlights the effects of hurricanes, earthquakes […]

Ovum: 2014 most accessible World Cup ever


This summer’s football World Cup is proving to be the most accessible in the tournament’s history, with broadcast and streaming services available on up to 5.9 billion screens globally. This is according to research firm Ovum, which reveals that PCs, tablets, and smartphones are providing alternatives to conventional TV viewing, accounting for 57 per cent of all screens. However, with […]

Ultra-HD takes off in France

Driven by the World Cup, 530,000 TVs were sold last month in France, representing a 25 per cent growth year on year. A total of 2.3 million TVs have been sold since the beginning of the year. After a two year decrease, a study

BBC World Cup Ultra-HD trials

BBC Research and Development is to trial Ultra-HD broadcasts during this year’s FIFA World Cup. The closed trials will cover all of the three World Cup matches being produced in Ultra-HD by FIFA TV from the Maracanã stadium in Rio de Janeiro – one from the last 16, a quarter-final and the final – marking the first time live Ultra-HD coverage will […]

Freeview tackles football with ad campaign

Scolari and Neymar reflect on Brazil's Confederations Cup victory - video

UK DTT service Freeview has unveiled a new advertising campaign ahead of the World Cup aimed at promoting the idea that there’s more to TV than football – even during the World Cup. The multi-platform campaign, entitled ‘Love or Hate Football,’ centres on a new TV ad, challenging viewers to watch whatever it is they love in HD. The ad […]

Eutelsat steps up Ultra-HD activity

Satellite operator Eutelsat Communications is ramping up its Ultra-HD activity with the launch of Europe’s first demo channel encoded in HEVC (High Efficiency Video Coding) and broadcasting at 50 frames per second with 10-bit colour depth (one billion colours – HEVC Main 10 profile). According to Eutelsat, these three parameters are key for creating a favourable economic environment for Ultra-HD […]

Search Archive

Search by Date
Search by Category
Search by keyword
Copyright Advanced Television Ltd © 2001-2014