The Coalition for Innovative Media Measurement (CIMM) has announced its strategic priorities for 2026, which it says reinforces its commitment to advancing improvements, best practices, innovations and collaboration across the media and advertising industries. To support delivery of CIMM’s agenda, Dana McGraw (Disney) and Ben Hovaness (OMD) have joined Kate Sirkin (Epsilon) and Larry Allen (Comcast […]
TVision, a company measuring TV and CTV viewer engagement, and VideoAmp, the tech-first measurement company, have announced an expanded licensing agreement that delivers TVision’s person-level calibration data for CTV to VideoAmp. The new deal expands an existing agreement between the two companies for Linear data. TVision reports second-by-second attention and co-viewing for all major US […]
Despite the rise of streaming, YouTube and social media, traditional TV viewership in Italy dropped only slightly in 2025 compared to the previous year. Data from the 2025 Italian Television Yearbook reveals that the average daily audience reached 8.73 million viewers (down 1.2 per cent), while the prime-time audience stood at 19.6 million (a 1.4 […]
Teads, the omnichannel outcomes platform, has partnered with Google TV to expand its connected TV (CTV) HomeScreen ad inventory. This strategic partnership gives brands access to high-attention placements on connected television, appearing as the first visual impression on Google TV devices across major global markets, including the UK and US. With Google TV Masthead, advertisers […]
Sky has published independent research by Oliver & Ohlbaum Associates (O&O) which finds that the UK can move fully to internet-delivered TV in the 2030s, with only around 330,000 (2.2 per cent) households left to help over the line – if Government sets a clear timetable and invests in targeted help for those most at […]
tvScientific, the advertising platform for Performance TV, has released its 2026 State of Performance TV Report, revealing that it has become the number one channel for advertising investment as marketers face growing pressure to capture attention, control costs, and prove outcomes in a rapidly changing industry. According to the report, Performance TV (i.e. insights-driven streaming […]
Retailers are forecast to control 47 per cent of the North American TV operating system (OS) market by 2029, up from 27 per cent in 2025, according to Omdia’s TV Design & Features Tracker. The rapid shift underscores how retailers are prioritising e-commerce-driven retail media advertising over traditional TV shipment leadership. This trend was a […]
Samsung TV Plus has announced that the premium FAST service has surpassed 100 million monthly active users globally. With streaming hours increasing 25 per cent year-over-year, engagement also reached new heights in 2025, with Samsung TV Plus recognised as one of the most-used streaming apps in the world. Samsung TV Plus says it stands out […]
Proximic by Comscore has released its 2026 State of Programmatic Report, based on over 200 media buyer respondents, with 58 per cent expecting their programmatic investment to increase in 2026 and 87 per cent saying cross-channel performance metrics inside programmatic platforms are critical or valuable for decision-making. The findings signal a maturing programmatic market focused […]
Rakuten TV, the European streaming platform, has announced through its B2B brand, Rakuten TV Enterprise, a partnership with ID5, an identity provider for digital advertising. This collaboration aims to enhance addressability and measurement across Rakuten TV’s Connected TV (CTV) inventory. Through this partnership, ID5 IDs will be integrated into Rakuten TV’s CTV inventory, opening new […]