Tremor Video, a provider of software for video ad effectiveness, has released a proprietary study in conjunction with Hulu, regarding Gen Z’s ad receptivity on connected TV (CTV) and OTT devices. The data show that Gen Z is a native digital video generation that overwhelmingly equates “watching TV” with an online source. They also may […]
AppNexus, the independent advertising technology company, has announced new capabilities to help advertisers and publishers reach and monetise their audiences on connected TV. To continue to reach consumers as they shift viewing patterns from traditional linear TV to digital video, AppNexus’ video solution now supports advertising buying and selling on digital long-form content, including TV […]
Videology, a software provider for converged TV and video advertising, has released its Q1 2017 U.S. TV & Video At-A-Glance report. According to the report, Videology has seen a 6x increase in the number of ad requests for Connected TV since Q1 2015. In fact, today over half (56 per cent) of campaigns are run […]
JW Player, a leading digital and mobile video platform and player company with customers ranging from individual bloggers to Fortune 500 companies, is the newest Opera TV Snap partner. Together, Opera TV Snap and JW Player will enable JW Players’ over two million supported websites to package online video channels into ready-to-run TV apps. “Opera TV […]
Findings from analysis firm Leichtman Research Group (LRG) indicate that 69 per cent of US TV households have at least one television set connected to the Internet via a smart TV set, a stand-alone device (such as Roku, Chromecast, Amazon Fire TV stick or set-top box, or Apple TV), a video game system, and/or a […]
YuMe, a provider of digital video brand advertising., has released a report measuring ad attention by comparing the actual time a viewer’s eyes were tracked watching an ad against the total time the ad was viewable for connected TV, desktop and mobile campaigns. The study concludes that viewers pay attention to a higher proportion of ads […]
Philippine multi-play operator PLDT is introducing the next generation of its TVolution streaming box for its customers. PLDT worked with streaming pioneer Roku to deliver to its customers a fully-proven solution that is easy to use and loaded with “great” content. “Filipinos will be the first in Asia to stream the best in entertainment using […]
The Court of Justice of the European Union has ruled that the sale of a multimedia player which enables films that are available illegally on the Internet to be viewed easily and for free on a television screen could constitute an infringement of copyright, suggesting that the temporary reproduction on a multimedia player of a […]
Year over year, the number of homes with an installed connected TV device increased by six million, now totalling 60 per cent of US Internet homes, according to the NPD Connected Intelligence Connected Home Entertainment report. As the number of connected TV homes continues to grow, the devices used to make those connections have shifted. […]
BritBox, the subscription video-on-demand (SVoD) streaming service from BBC Worldwide, the commercial arm of the BBC and UK commercial broadcaster ITV, which went live in the US in March 2017, has launched on streaming service Roku. After a seven-day free trial, BritBox is $6.99 (€6.52) per month and gives subscribers access to thousands of hours […]