FreeWheel, the technology platform for the television advertising industry, has announced a partnership with Lotame, the technology company that makes data easier to use for digital marketers, to expand audience data across its product suite in EMEA. Using audience data from the Lotame Data Marketplace, FreeWheel says it will be able to enhance addressable audiences […]

Music video network Vevo is partnering with AI-powered video analysis, performance and monetisation specialist KERV Interactive to bring new ad formats to Vevo’s global CTV portfolio. This partnership will include the Vevo TV app and 20 linear FAST (Free Ad-Supported Streaming TV) channels, spanning over 35 distribution partners worldwide. Advertisers on Vevo will now have […]

Sixty-nine per cent of US CTV users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53 per cent) spend two or more hours per week using FAST applications, according to a study, The Big Shift: Wave III, from connected TV and cross-screen advertising specialist […]

The earliest of what we now consider smart TVs were first introduced around 2010. The usefulness of these systems when combined with an increased reliance on streaming quickly made them popular, to the point where smart functionality is now considered necessary. As useful as smart systems built into TVs are, however, they’re not without their […]

Marketers agree that CTV advertising is the most effective digital channel in their media mix and 23.6 per cent plan to increase their spending on connected TV (CTV) campaigns, according to a survey from tvScientific, the performance. The study, which collected responses from more than 600 marketing professionals in Q4 2023, found that 35 per […]

Advertisers leveraging the biggest screen in the house are seeing interactive CTV campaigns achieve engagement rates 4.6x higher than mobile video and 10.3x higher than desktop video. When compared to standard pre-roll, interactive CTV video formats, inclusive of choice- and non-choice-based ads, also generate more than 600 per cent lift in engagement. These insights are […]

Samsung Ads, the advertising division of Samsung Electronics, has joined Origin, the UK cross media measurement programme, as its founding CTV member. Origin is ISBA’s advertiser-backed programme, designed to create a blueprint for cross media measurement. It is part of a global initiative to capture the value of advertising in a constantly changing consumer environment. […]

WaterBear, the streaming platform dedicated to driving change through storytelling, has announced a partnership with Titan OS, the technology, entertainment, and advertising company based in Barcelona. This collaboration will bring WaterBear’s content to new audiences across Europe through the Titan Operating System. Titan OS is already installed on 2024 Philips Smart TV devices and will […]

Insight TV, the millennial-focused global channel operator and content producer. is set to expand global distribution with the introduction of four FAST channels, INWILD, INFAST, INTROUBLE and INWONDER on Titan OS – the independent European OS for Smart TVs that will be installed in Europe and LatAm through a strategic partnership with TP Vision, the […]

Following the success of its advertising products on the home screen of Samsung TVs, Samsung Ads Canada, the advertising arm of Samsung Electronics in Canada and a specialist in advanced TV including Connected TV (CTV), has launched the First Screen Immersive Masthead. Currently available on 2024 Samsung Smart TVs, the First Screen Immersive Masthead provides […]