Advanced Television

Connected TV

Freely streamer to launch in Q2

Everyone TV – the organisation leading the evolution of free TV in the UK – has confirmed that its new streaming service Freely, backed by BBC, ITV, Channel 4 and Channel 5, will launch in Q2 2024. Everyone TV has also offered a first glimpse at the user-interface and features of Freely, including what it […]

February 5, 2024By Colin Mann

NetRange enables TikTok on smart TVs

NetRange, an Access company and provider of white-labelled, turnkey smart TV and OTT ecosystems, has announced a collaboration with TikTok, to enable users of the social media platform to access TikTok content globally on TV through the NetRange Smart TV Portal. “With an installed base of around a billion smart TVs globally, and with particularly […]

February 2, 2024

Titan OS unveils independent OS and ad platform

Titan OS, a technology, entertainment and advertising company, has announced the launch of its operations, introducing an  independent European operating system for smart TVs and debuting its Titan advertising division to help advertisers reach more relevant audiences. Founded by industry executives from European and US entertainment, media, and investment sectors – including Disney, Roku, Rakuten […]

January 26, 2024

Static Waves launching VIDAA platform in Benelux, Poland

Amsterdam-based media company Static Waves and VIDAA, the streaming technology platform for Smart TVs, have partnered to launch VIDAA Channels, a FAST platform for all Hisense SmartTVs across Benelux and Poland. The platform will go live on March 1st. Static Waves and VIDAA have partnered with the local FAST channels that aims to enrich the […]

January 25, 2024

India: Lenskart partners with Frodoh World

CTV tech company, Frodoh World, has announced its partnership with Lenskart for a target-oriented CTV campaign. Driven by Starcom India, the campaign that targeted CTV homes in Ahmedabad drove significant interest for the brand in the region. Frodoh World aimed to spread brand awareness and reach for Lenskart in affluent CTV household audiences. The campaign […]

January 24, 2024

Norigin Media launches CTV White-label FAST apps

Scandinavian streaming TV UI/UX specialist company Norigin Media has unveiled their brandable connected TV product for linear or FAST TV channels. The White-label solution is offered to content owners who seek to launch direct-to-consumer (D2C) applications across platforms including Samsung Tizen, LG webOS and other Android TV OS based Smart TVs. The newly designed White-label […]

January 23, 2024

Research highlights Addressable TV ad potential

RTL AdAlliance, the international sales house of RTL Group, has published the findings of research into SMEs and their attitude towards Addressable TV advertising (ATV), suggesting they are particularly relevant to sales houses and agencies that broker ATV to small and medium-sized enterprises. The results show how mid-sized companies in Germany engage with ATV advertising, […]

January 18, 2024

UKTV reports record numbers

Multichannel programmer UKTV has achieved record growth in 2023 for the network and its free streaming service UKTV Play. UKTV’s SOCI (Share of Commercial Impacts) reached 8.81 per cent, the highest ever for the seven channel network. The broadcaster also grew share by 5 per cent to a record 4.92 per cent, up from 4.70 […]

January 16, 2024By Colin Mann

Study: US CTV users seek better shoppable TV experience

Findings from LG Ad Solutions’ latest streaming survey, The Shoppable TV Report: 2024 and Beyond, suggest that 53 per cent of CTV users wish all TV ads had a quick option to buy the product and 63 per cent wish they could see store/brand inventory from their TV. “While marketers have long understood the impact […]

January 16, 2024

Adform, Samba TV propel CTV targeting capabilities

Adform, the media buying platform, and Samba TV, a provider of TV technology for audience data and omniscreen measurement, have announced the launch of new CTV targeting capabilities and audience segments on Adform’s DSP. This is the latest innovation in Adform and Samba TV’s longstanding relationship. The new offering will be available on Adform’s platform […]

January 16, 2024