Using multiple streaming services and debating what to watch can be time-consuming. A study by Currys uncovered how much time people spend choosing a programme or movie to watch and asked 2,018 Brits to understand their challenges and difficulties in selecting content. Out of those asked, 10 per cent admitted they spend up to 2 hours […]
Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, has announced a strong surge in its customer deployments of broadcast and FAST channels on Google Cloud. Its channel growth of over 30 per cent on Google Cloud in the last six months underscores Amagi’s steadfast commitment to providing its customers with […]
RTL AdAlliance, the international media sales house of RTL, and Wurl, a provider of data-driven solutions for CTV, have partnered to accelerate advertising sales on the European CTV inventory of Wurl. RTL AdAlliance enables advertisers to gain simple access to the over 1,300 FAST channels, delivered to audiences in Germany, France, the UK, Italy, Austria, […]
Roku is adding more ways to personalise and elevate the viewing experience. Over the next few months, Roku has announced it will introduce Backdrops, Roku Smart Picture, and updates across browse, discovery, and the mobile app across all US devices. “We want our platform to be relevant to how you watch TV, whether you purchased […]
Netgem has announced the expansion of its FAST channels aggregation service FAST Lane to two more countries, after successfully driving FAST adoption and revenue in the UK with TalkTalk and other operators for four years. FAST Lane is designed to deliver the best experience and maximum revenue for operators and content owners when rolling out […]
AMC Networks International UK (AMCNI UK) has announced the launch of two new streaming collections on ITVX, the AVoD streaming service operated by ITV. AMC Stories and AMC Reality will each have a dedicated area on the ITVX platform and include more than 1,100 hours of content. AMC Stories is a catalogue of celebrated and […]
MiQ, a programmatic media partner, has announced the UK launch of its TV Intelligence platform, a solution it says is set to supercharge the UK’s TV advertising industry. The platform provides marketers and agencies with a complete view of audience, campaign and competitor intelligence across linear TV, connected TV (CTV), and YouTube in one place, […]
Innovid, an independent software platform for the creation, delivery, measurement, and optimisation of advertising across connected TV (CTV), linear, and digital has launched the Harmony initiative, aimed at optimising the CTV advertising ecosystem. Harmony Direct, the first in a wave of product innovations released as part of the initiative, is designed to streamline the supply […]
FreeWheel, the technology platform for the television advertising industry, has announced a partnership with Lotame, the technology company that makes data easier to use for digital marketers, to expand audience data across its product suite in EMEA. Using audience data from the Lotame Data Marketplace, FreeWheel says it will be able to enhance addressable audiences […]
Music video network Vevo is partnering with AI-powered video analysis, performance and monetisation specialist KERV Interactive to bring new ad formats to Vevo’s global CTV portfolio. This partnership will include the Vevo TV app and 20 linear FAST (Free Ad-Supported Streaming TV) channels, spanning over 35 distribution partners worldwide. Advertisers on Vevo will now have […]