Tru Optik, the audience intelligence and data-management platform across OTT and connected TV (CTV), and Beachfront, the independent video supply monetisation company across CTV, desktop and mobile devices, have announced a partnership allowing publishers and device manufacturers to pre-segment and validate audience-based inventory at scale across OTT and CTV. Beachfront, which has done extensive work […]
Parks Associates has published research showing streaming media players are the most frequently used Internet-connected entertainment device, with 41 per cent of owners using their players daily or almost daily. Only 34 per cent of smart TV or smart PVR/DVR owners use these devices daily. The firm’s 360 Deep Dive: Streaming Device Use and Setup […]
The global unit-share of smart TVs rose from 45 per cent of total TV shipments in 2015 to 64 per cent in 2017. It is expected to reach 70 per cent of all TV shipments in 2018. Global TV shipments are recovering in 2018, due to increased price erosion from declining LCD TV panel prices, […]
The owner and operator of a major pirate streaming service, and mass supplier of illicit streaming devices that provided illegal access to Premier League football, has been jailed for five years and three months. John Haggerty, the owner of Evolution Trading, appeared in Newcastle Crown Court in the north-east of England for sentencing after pleading […]
US Senators Edward J Markey (D-Mass.) and Richard Blumenthal (D-Conn.), members of the Commerce, Science and Transportation Committee, are requesting that the Federal Trade Commission (FTC) launch an investigation into the privacy policies and practices of Smart TV manufacturers. They note that Smart TVs can track the content users are watching, but manufacturers may not […]
A study on consumer privacy based on a survey of over 36,000 US consumers, specifically regarding Internet-connected TVs, from Ace Metrix, a specialist in measuring the impact of video advertising, highlights the discrepancies between the ‘consent’ companies claim they receive and the ‘consent’ consumers are unaware they give. “Research and data companies need to be […]
Content delivery platform specialist Akamai has released initial findings from research into the requirements for optimal viewing experiences across a range of devices. The research, conducted in association with Eurofins, provides guidance into what is an optimal video stream across a range of different content genres, devices and network conditions. Findings show that delivering complex […]
New Zealand digital terrestrial TV service Freeview has commenced roll-out of a new On Demand TV Platform to replace the existing FreeviewPlus service. Implemented in collaboration with leading New Zealand broadcasters (TVNZ, MediaWorks, Māori Television and RNZ), the new platform supersedes the broadcasters’ own TVNZ OnDemand, ThreeNow and Māori Television On Demand apps previously linked […]
Addressable TV is set to shake up the TV advertising industry significantly over the next few years as commercial TV channels gain the ability to target advertising at finely segmented audiences. Extensive demographic data from Roy Morgan Research covering the attitudes Australians have towards advertising shows that contemporary Australians are largely sceptical of advertising, with […]
Streaming platform and device specialist Roku has introduced Audience Marketplace, which it suggests gives advertising buyers and sellers a new way to target audiences more effectively on the Roku platform in the US. By leveraging Roku’s first-party data and proprietary ad technology, publishers can use Audience Marketplace to sell targeted audiences on the Roku platform […]