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Roku, Viacom partner for targeted ads

Roku, Viacom partner for targeted ads

Viacom and streaming platform specialist Roku are partnering to enable Viacom to utilise aggregated audience insights from Roku to deliver targeted advertising on the Roku platform. According to the pair,…

Research: OTT usage linked to churn tendency

Research from The Diffusion Group suggests that those likely to downgrade their pay-TV service in the next six months are more dependent than others on over-the-top (OTT) streaming services such…

MPA: No single tool to fix piracy

MPA: No single tool to fix piracy

According to Stan McCoy, President and Managing Director, MPA EMEA – the European arm of the Motion Picture Association of America – there isn’t one tool that will fix online…

Accenture scores with Mediaset OTT Champions League

Professional services company Accenture has collaborated with Italian commercial TV broadcaster Mediaset to deliver UEFA Champions League football matches – using a new, online OTT Internet video service – to…

Consumers now taking multiple SVoD services

Consumers now taking multiple SVoD services

Findings from Futuresource Consulting suggest that the relationship between SVoD and pay-TV is relatively complementary in most countries, with pay-TV households more likely to take SVoD services than free-to-air only…

Most kids discover content via recommendations

Futuresource Consulting has released the results from its latest wave of ‘Kids Tech’ consumer research programme. Now in its third year, it accesses the digital leisure habits of kids between…

TalkTalk pay-as-you-go service

In a move better to compete against OTT and pay-TV services such as Amazon Prime and Sky,UK multi-play operator TalkTalk has unveiled a new subscription-free service to stream, rent, buy…

Big Data – no Big Easy

Broadcasters could be forgiven for wishing the digital train would occasionally slow down or at least rest a little longer in one station before moving on to another. For many…

42% of US adults’ TV time is streamed

42% of US adults’ TV time is streamed

Consumers’ video streaming behaviour has fundamentally changed the competitive landscape of  the TV industry. Media companies now find themselves in a battle for attention, engagement, and audiences. To understand this…

Survey: Big linear opportunity for OTT providers

“Broadcast is alive, well, and continues to deliver value in today’s fragmented ecosystem,” asserted Howard Horowitz, president of Horowitz Research, at the  Online Video Conference at the NAB Show in…

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