By any measure the Q1/2015 financial numbers released by OTT operator Netflix this week impressed the market. Each and every metric managed to beat the market’s consensus expectations. Some examples: The market was expecting 4.1 million new subscribers. Netflix delivered 4.9 million. The split was also impressive with International growth (2.6 million) beating the USA’s […]
Larry Gerbrandt offers expert advice to anyone planning an OTT channel launch. Is there anyone who isn’t starting an online video channel for the OTT market? Having just wrapped up a consulting gig assisting a client to develop an economic and programming model for a start-up Over-The-Top online channel, some of the lessons (and battle […]
The evolution of digital devices and social channels has made it essential for brands to create real-time content and deliver it with impact. An MPP Global poll shows that the majority (60 per cent) of TV operators and broadcasters believe that pricing, models and multiscreen are the top strategic priorities for targeting millennials, closely […]
Fire TV Stick, Amazon’s OTT dongle, has become the company’s fastest-selling UK device since becoming available for pre-order on March 24th. The device, which started shipping on April 15th, plugs straight into the HDMI socket on a TV, allowing users to stream video from popular services such as Amazon Prime Instant Video (previously Lovefilm), Netflix […]
Eleven per cent of Dutch households had a Netflix subscription in Q4 2014, according to research from Telecompaper. Local streaming video services Videoland Unlimited and NLziet are much less popular, with only a fraction of the subscribers. A quarter of all Netflix customers are still in their free trial. Nevertheless, Netflix seems well able to […]
TV Connect, the connected entertainment event, has revealed the results of the Connected100 Survey, which reveals that data-driven video services will help tailor the consumer experience and open the door for programmatic TV advertising. Video services are also expected to enable end users to publish User-Generated Content that will become an integral part of the […]
The television’s popularity as the go-to entertainment device may be ending, according to ‘Digital Video and the Connected Consumer’, a research report from Accenture. The television was the only product category to see uniform, double-digit usage declines across different types of media worldwide among viewers of nearly all ages. It is rapidly being replaced as […]
Reed Hastings, the CEO of Netflix, believes a global video-streaming service would cut down on piracy considerably. According to Overclocked3D, the Netflix boss is in favour of a worldwide service because it would remove the incentive to use a VPN, eliminating the problem at its root. “The VPN thing is a small little asterisk compared […]
Amazon has revealed that its Prime Instant Video streaming service will support high dynamic range (HDR) content later this year. “4K Ultra-HD was just the beginning – we’re excited that Prime members will soon be able to view movies and TV shows including Amazon Originals in HDR quality,” commented Michael Paull, vice president of Digital […]
Advertising on OTT TV programming will grow four-fold to $40 billion by 2020, according to the Diffusion Group. As ad revenue for OTT grows, TV ad revenues will remain essential flat at about $85 billion. The Group says