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Nielsen mobile measurement for YouTube ads

Nielsen has introduced advertising measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings. The service, which expands Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web…

Saudis biggest consumers of TV on phones & tablets

In a 13-country study by Ampere Analysis, Saudi Arabian internet users top the list for accessing TV and video content online. They are also setting the pace for viewing that…

AP, SAM launching AP Social Newswire

The Associated Press will work with social media management platform SAM to launch the AP Social Newswire, a feed of user-generated content (UGC) being vetted and verified by AP’s social…

YouTube: “We are good for music industry”

YouTube: “We are good for music industry”

The music industry is navigating a period of significant change. But while physical sales have been on the decline, advertising- and subscription-funded streaming have been a source of growth. In…

YouTube workshops tackle fake news

YouTube workshops tackle fake news

YouTube is launching a new campaign to take on the issue of fake news. The Google-owned video streaming giant says it will put on workshops aimed at 13 to 18-year-olds…

YouTube blocks ads on channels under 10K views

YouTube is pulling ads on channels with under 10,000 views, sot it can “determine the validity” of a channel before it is monetised. YouTube said that by upping the threshold…

Google to overhaul ad policies

Google has has vowed to overhaul its advertising policies in response to a growing boycott of the company’s platforms – most noticably YouTube – from various brands and advertisers. Last…

Survey: ‘Content anytime’ now a habit

End-to-end OTT TV solutions provider SPB TV’s survey of a sample of 50,000 respondents out of its 60 million-user base digs looking for insights that elucidate viewer preferences highlight a…

Comcast to launch YouTube on Xfinity X1

Comcast and Google have announced a deal that will see the YouTube app launch on Xfinity X1 across the US later this year.  X1 customers will be able to access…

YouTube to axe long, unskippable ads

YouTube to axe long, unskippable ads

YouTube is to set scrap “unskippable” 30-second advertisements on its video service. The Google-owned site has confirmed plans to instead focus on “formats that work well for both users and…

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