Category archives for: UGC

YouTube considers ad-free subs model


YouTube chief executive Susan Wojcicki, has said that YouTube is considering new ways to charge viewers for watching, as an alternative to seeing the advertising that has been YouTube’s main business model until now. “YouTube right now is ad-supported, which is great because it has enabled us to scale to a billion users; but there’s going to be a point […]

4.4bn views of YouTube games channels in Sept


YouTube games channels have become one of the most popular categories on Google’s online video site, with the 100 biggest receiving nearly 4.4 billion video views in September alone – up from 3.5 billion views in May, a According to a chart from industry site Tubefilter, based on data from analytics firm OpenSlate, YouTube’s biggest star PewDiePie with 392.1 million […]

YouTube plans Fan Funding

YouTube has revealed plans for channel owners to make money by soliciting donations from their viewers. YouTube Fan Funding will be tested soon with a limited number of channels in the US, Mexico, Japan and Australia, with YouTube users in those countries able to apply for a space on the test scheme. “Fans will be able to contribute money to […]

ILOOK turns YouTube channels into TV apps

ILOOK has launched as a new OTT pay-TV platform for YouTube channels. The platform instantly converts YouTube channels into mobile TVapps that behave like television networks. Through this easy-to-use technology, anyone—amateur or celebrity personality—can now have their own TV network without the traditional barriers and regulations. To create a TVapp, users can log in to their YouTube channel where automatically […]

Musicians attack YouTube fees


Musicians want the EU to intervene in a row over the rates YouTube is offering small music labels to include them in a new service. They are accusing YouTube business of trying to “strong-arm” independent labels into accepting low fees. Impala – a body representing Europe’s indies – is spearheading the complaint. YouTube has long been rumoured to be developing […]

YouTube to acquire Twitch for $1bn

Video game streaming service Twitch looks set to be acquired by YouTube for about $1 billion. Twitch was launched in June 2011 by co-founders Justin Kan and Emmett Shear and focuses on live video game streams and eSports broadcasting. The site boasts more than 45 million visitors per month and topped 1 million monthly broadcasters earlier this year, which […]

YouTube still top second screen site


Despite a relative drop in visit share of 8.9 per cent over the last year in the US, YouTube is still by far the video site most frequently visited from a desktop computer with a 58.77 per cent share of visits among a custom aggregate of video-rich sites, according to

Dailymotion partners with Viral Spiral


Dailymotion, the online video platform, has signed a partnership with Viral Spiral, an agency for creators of viral videos, which also helps producers leverage that content to drive audience and engage customers. The deal will give Dailymotion users access to thousands of the best videos from Viral Spiral, with new content being added weekly. CEO and Founder of Viral Spiral, […]

Rightster video views grow 147%


Rightster, the cloud-based global video distribution and monetisation network, has released an update on its average monthly video views and business developments, following the first three months of the year. Rightster continues to show strong growth in its video traffic, with average monthly video views for Q1 2014 estimated at 355 million per month, a 28 per cent increase on […]

Turkish court part lifts YouTube ban

A Turkish court has ruled that a blanket ban of YouTube violated human rights and ordered most of the restrictions be lifted, citing a supreme court ruling this week that scrapped a similar ban on microblogging site Twitter. The state telecoms authority on March 27th blocked access to YouTube, Google’s video-sharing site, after anonymously leaked audio recordings appeared there purportedly […]

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