India: 79% of smartphone users watch OTT apps
techARC-Unomer has released some key insights about OTT entertainment app (live and VoD) penetration in India. The insights are from Unomer AppMap, an in-depth analysis of smartphone and consumer data collected from over 5 million Smartphone users across the country. 4 out of 5 Smartphone users are having at least one OTT entertainment platform which […]