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Second screen users ignore TV ads

Second screen users ignore TV ads

Research has shown that the trend of using a smartphone or tablet whilst watching TV is distracting viewers and significantly damaging the impact of advertising campaigns. A study at Ohio…

Over half of UK homes own tablet

Over half of UK homes own tablet

The tablet computer has established itself as a must-have device in just five years with more than half of UK homes now owning one, up from just 2 per cent…

Time spent online doubles in a decade

Time spent online doubles in a decade

People are spending twice as much time online compared to 10 years ago, fuelled by increasing use of tablets and smartphones, according to Ofcom research. Ofcom’s Media Use and Attitudes…

TV targets millennials with pricing, multiscreen

The evolution of digital devices and social channels has made it essential for brands to create real-time content and deliver it with impact.   An MPP Global poll shows that…

Average UK home owns 7.4 connected devices

Average UK home owns 7.4 connected devices

The average UK household now owns 7.4 connected devices, with four out of 10 households buying a tablet in the last year, according to YouGov. Smartphones are the most common…

Children prefer catch-up, YouTube to linear TV

Children prefer catch-up, YouTube to linear TV

Children aged five to 16 spend an average of six and a half hours a day in front of a screen compared with around three hours in 1995, according to…

Adobe: TV Everywhere surges 400%

Adobe: TV Everywhere surges 400%

Authenticated video usage has surged 467 per cent over a 24-month period, according to Adobe’s latest report on US digital video trends. Sports continue to dominate TV Everywhere (TVE) use…

Study: Multi-taskers engage differently across devices

Study: Multi-taskers engage differently across devices

Digital video brand advertising solutions provider YuMe has commissioned a study from Nielsen that concluded that multi-taskers exhibit differing levels of engagement on multiple devices. The research experiment was designed…

Hispanic Americans embracing mainstream media

Hispanic Americans are leading the adoption of smartphones and tablets as media devices, according to research conducted by Specific Media, a Viant company and SMG Multicultural. The research examines how…

Mobile video 20% of total viewing by 2025

Mobile video 20% of total viewing by 2025

According to research from TDG – TV Gets Personal – Trends in Mobile Video Viewing, 2015-2025 – mobile video viewing on smartphones and tablets will experience strong growth over the…

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