Category archives for: Companion devices

Connected TV device ownership up 28% in US

Ownership of Connected TV devices (including smart TVs, smart blu-ray players, IP-enabled game consoles and digital media streamers) in the US grew 5 per cent quarter-on-quarter in Q3 2014 and 28 per cent year-on-year to reach 168 million units. Fuelled by a desire to watch video content delivered via the open Internet, the average US home now owns

Tablets to overtake laptops as 2nd screen

As on-demand video services such as Netflix and Amazon spend heavily to try and attract subscriptions, the latest official figures show that 88 per cent of TV in the UK continues to be watched live, as it is broadcast. And new research by IpsosMediaCT for Thinkbox has revealed the reasons why people choose live TV. They are:

Home ent device sales to boom

Findings from market research and business strategy services firm IE Market Research (IEMR) suggest that the connected home entertainment devices market is set for significant growth, with the Smart TV segment experiencing considerable growth in markets globally, increasing at a CAGR of 22.5 per cent.

EPIX premium TV app on Chromecast

Premium entertainment network EPIX is launching its EPIX app on Google Chromecast, the latest step in its continued leadership in the expansion of TV Everywhere. EPIX was the first premium network to launch on XBOX 360, PlayStation, iOS, Android tablets, Windows 8.1 and Roku players. Authenticated subscribers will have streaming access to EPIX’s unmatched, on-demand mix of over 3,000 movies […]

Mobile bumps TV as America’s first screen

Mobile  analytics firm Flurry, owned by Yahoo, has found that time spent on mobile devices grew in the US by 9.3 per cent – from 2 hours and 42 minutes to 2 hours and 57 minutes – in the past nine months. That is almost 3 hours per day spent on mobile devices by the average American consumer, while time […]

TV advertising still king in CEEMEA

Research from Discovery Networks and the Future Foundation has revealed the power and resilience of television advertising with audiences in Central Eastern Europe, Middle East and Africa (CEEMEA), in a period which has seen a surge in ownership of connected devices, a rapid increase in time spent online and a trend towards multi-screen viewing across the region. In this context, […]

Channel 4 claims mobile interactive video ad first

Channel 4 Sales has launched a selection of its interactive video ad formats (iVOD) on iOS mobiles and tablets, suggesting it is the first UK broadcaster to offer mobile supported interactive video ads for video on-demand (VOD) to the market. Agencies and advertisers who choose Ad Link, Ad Extend, Ad Bloom and Ad Shop will see their digital TV campaigns […]

APAC to lead multiscreen boom

People will watch TV and video content on more and more devices as TV Everywhere takes off. For the 51 countries covered in Digital TV Research’s Multiscreen TV & Video Forecasts report, the gross number of viewers will climb from 5.60 billion in 2010 to 11.32 billion by 2020. Simon Murray, report author, said:

64% of US broadband homes have connected CE

connected-devices

Research from Parks Associates highlights the financial and business opportunities in the expanding markets for pay-TV and OTT services, digital content, cloud solutions, and connected consumer electronics (CE). The research firm reports 64 per cent of US broadband households have an Internet-connected CE and 55 per cent have an OTT service subscription, an area poised for strong growth especially following […]

Research: Too much TV choice is “hard work”

Hill Holliday, the US marketing agencies, has released the results of research projects conducted to examine shifting attitudes toward television. Despite the proliferation of devices consumers have available to watch television, the television set remains the centre of many people’s living rooms — and other rooms as well. Nearly a third of respondents reported

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