Category archives for: Companion devices

Mobile bumps TV as America’s first screen

Mobile  analytics firm Flurry, owned by Yahoo, has found that time spent on mobile devices grew in the US by 9.3 per cent – from 2 hours and 42 minutes to 2 hours and 57 minutes – in the past nine months. That is almost 3 hours per day spent on mobile devices by the average American consumer, while time […]

TV advertising still king in CEEMEA

Research from Discovery Networks and the Future Foundation has revealed the power and resilience of television advertising with audiences in Central Eastern Europe, Middle East and Africa (CEEMEA), in a period which has seen a surge in ownership of connected devices, a rapid increase in time spent online and a trend towards multi-screen viewing across the region. In this context, […]

Channel 4 claims mobile interactive video ad first

Channel 4 Sales has launched a selection of its interactive video ad formats (iVOD) on iOS mobiles and tablets, suggesting it is the first UK broadcaster to offer mobile supported interactive video ads for video on-demand (VOD) to the market. Agencies and advertisers who choose Ad Link, Ad Extend, Ad Bloom and Ad Shop will see their digital TV campaigns […]

APAC to lead multiscreen boom

People will watch TV and video content on more and more devices as TV Everywhere takes off. For the 51 countries covered in Digital TV Research’s Multiscreen TV & Video Forecasts report, the gross number of viewers will climb from 5.60 billion in 2010 to 11.32 billion by 2020. Simon Murray, report author, said:

64% of US broadband homes have connected CE

connected-devices

Research from Parks Associates highlights the financial and business opportunities in the expanding markets for pay-TV and OTT services, digital content, cloud solutions, and connected consumer electronics (CE). The research firm reports 64 per cent of US broadband households have an Internet-connected CE and 55 per cent have an OTT service subscription, an area poised for strong growth especially following […]

Research: Too much TV choice is “hard work”

Hill Holliday, the US marketing agencies, has released the results of research projects conducted to examine shifting attitudes toward television. Despite the proliferation of devices consumers have available to watch television, the television set remains the centre of many people’s living rooms — and other rooms as well. Nearly a third of respondents reported

Viacom: TV Everywhere ‘additive’ to viewing

According to Stuart Schneiderman, Consumer Insights and Measurement, Viacom Media Networks, while still nascent in terms of awareness and usage, TV Everywhere (TVE) presents a significant opportunity for brands to grow and strengthen their relationships with fans. Writing in the company blog, Schneiderman notes that the TV Everywhere experience is defined as watching full-length TV programmes on sites and apps […]

Civolution, Bleiberg partner on 2nd screen movie

Civolution, a provider of technology and solutions for identifying, managing and monetising content, and Bleiberg Entertainment, a Beverly Hills-based film production company, have announced their partnership on “i-LIVED”, the first US feature film to be supported by a synchronised second-screen application for use in the cinema and at home. “i-LIVED” is a tech-based thriller about an online app reviewer whose […]

ITV mobile revamp focuses on live TV

UK commercial broadcaster ITV has launched what it describes as a “new and improved” ITV Player app across iOS, Android and Windows Phone 8 devices incorporating simulcast functionality. The app showcases a new user interface, increasing the prominence of ITV’s ‘watch live’ service at the top of each channel page, with easy access to the most recent On Demand content […]

One in three UK kids has own tablet

One in three children in the UK now has their own tablet computer, which has nearly doubled in a year, according to Ofcom research,which also suggests the popularity of the tablet could be contributing to the declining number of children with a TV set in their bedroom. Among children aged between 5 and 15, 34 per cent now have their […]

Search Archive

Search by Date
Search by Category
Search by keyword
Copyright Advanced Television Ltd © 2001-2014