Category archives for: Companion devices

TV targets millennials with pricing, multiscreen

The evolution of digital devices and social channels has made it essential for brands to create real-time content and deliver it with impact.   An MPP Global poll shows that the majority (60 per cent) of TV operators and broadcasters believe that pricing, models and multiscreen are the top strategic priorities for targeting millennials, closely followed by 20 per cent […]

Average UK home owns 7.4 connected devices

Multi-Screen

The average UK household now owns 7.4 connected devices, with four out of 10 households buying a tablet in the last year, according to YouGov. Smartphones are the most common Internet-enabled device, at 1.7 per household, followed by laptops (1.3) and tablets (1.2), a YouGov poll of more than 2,000 consumers found. Seven out of 10

Children prefer catch-up, YouTube to linear TV

children-ipad

Children aged five to 16 spend an average of six and a half hours a day in front of a screen compared with around three hours in 1995, according to market research firm Childwise. Screen time is made up of time spent watching TV, playing games consoles, using a mobile, computer or tablet. The Connected Kids report has collated data […]

Adobe: TV Everywhere surges 400%

ipad

Authenticated video usage has surged 467 per cent over a 24-month period, according to Adobe’s latest report on US digital video trends. Sports continue to dominate TV Everywhere (TVE) use

Study: Multi-taskers engage differently across devices

Multi-Screen

Digital video brand advertising solutions provider YuMe has commissioned a study from Nielsen that concluded that multi-taskers exhibit differing levels of engagement on multiple devices. The research experiment was designed to

Hispanic Americans embracing mainstream media

Hispanic Americans are leading the adoption of smartphones and tablets as media devices, according to research conducted by Specific Media, a Viant company and SMG Multicultural. The research examines how Hispanic Americans – the second largest and fastest growing ethnic group in the US today – use the Internet, smartphones, tablets and TV in their daily lives. Hispanic Americans are […]

Mobile video 20% of total viewing by 2025

iphone

According to research from TDG – TV Gets Personal – Trends in Mobile Video Viewing, 2015-2025 – mobile video viewing on smartphones and tablets will experience strong growth over the next decade (2015-2025), taking share from both legacy TV and PC-based broadband video viewing. By 2025, mobile video will account for

App users regularly use 8 apps on mobiles

Parks Associates research released at Mobile World Congress shows app users regularly use nearly 8 apps on their smartphone and nearly 7 apps on their tablet. The average user spends

TabletTV enhances features

Pay-TV technology specialist Motive Television has released the first update to TabletTV in the UK, containing new capabilities and improved performance. The new version 2.0 has been submitted to the Apple App Store for review and is expected to be available to TabletTV UK customers in about a week. TabletTV UK 2.0 is available without additional cost to users who […]

Zenterio, RiksTV support companion devices in Norway

Zenterio, an independent software platform for interactive TV, continues to collaborate with Norway’s second largest pay-TV distributor RiksTV by further strengthening its offering. The latest launch includes support for companion devices as well as an improved user interface for a seamless experience of RiksTV’s digital and OTT services. Zenterio and RiksTV continue their successful partnership by adding new functions and […]

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