Category archives for: Companion devices

Google Play revenue to overtake Apple App Store in 2015

Strategy Analytics has released data points from its latest Mobile World Market Metrics report. The data reveals

UK marketers adopting cross-screen, targeted tactics

Videology, the advertising technology platforms, has found marketers in the UK marketers are increasingly embracing more sophisticated methods of targeting and execution. Examination of Videology’s platform in the fourth quarter has revealed 53 per cent of all ads run were served using advanced targeting – a 66 per cent rise on the same period in 2013. Campaigns targeted audiences based […]

Mobile experience defined by video

Mobility management software specialist Citrix has released the Citrix Mobile Analytics Report for the first half of 2015, addressing both mobile subscriber and business mobility trends, drawing on data from a global cross-section of mobile network operators and enterprises. Among the report’s key findings:

Generations divide on device preferences

Multi-Screen

A study designed to help marketers engage the right generation on the right screen has found marked differences across generations in respect of how generations use digital devices to perform daily activities, to consume content, and to shop online. The study, Getting Audiences Right, from

Super Bowl advertisers neglect second screen users

nfl-brady

The majority of brands who invested in advertising during Sunday’s Super Bowl failed to integrate TV advertising campaign buys with their online and mobile presence during the big game, according to a study conducted by wywy, a cross-screen advertising and real time TV-ad tracking company. For 56 different US TV commercials

Second screens drive social TV market

The social TV experience takes television viewing one step ahead by allowing users to interact with other viewers while watching a regular broadcast programme. Opening up traditional television to the intriguing world of the Internet, social TV provides a new definition to the concept of socialising over TV, according to a report from GIA. Social TVs enables

Children’s TV viewing drifts towards paid-VoD

kids-with-ipad

The 2015 Childwise Monitor, an annual report looking at children’s media consumption, shows that the equipment mix is changing. Most children have their own computer or tablet, phone, games console and television – but console, television and to an extent, phone ownership, is falling. Tablet ownership continues to grow, although it’s slowing. The major tablet ownership increase is among younger […]

TF1 signs Monterosa’s LViS for interactivity

Monterosa the second screen specialist has signed an annual agreement with MYTF1, the digital platform of the French broadcaster TF1 which sees France’s largest commercial broadcaster adopt its LViS platform for live interactivity with entertainment and sports shows. Starting in January 2015, LViS will first be used on the national IQ test format QI : La France passe le test […]

Multi-platform Oz tennis from Seven

Australia’s Seven Network has launched its coverage of the Australian Open tennis tournament in Melbourne with the choice of live coverage of the tournament across two channels – Channel 7 and 7TWO – with the Channel 7 coverage switching to 7mate at 6pm for the hour of news and public affairs. The launch of the PLUS 7 HBBtv service on […]

Survey: Smart TV UIs a problem

Findings from Philips uWand, the intuitive camera-based direct pointing remote control technology specialist, have revealed that professionals in the consumer electronics industry recognise need for a better Smart TV experience, with few taking advantage of Smart TV’s potential, with the user experience to blame. uWand’s latest Smart TV Report shows a

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