A panel of broadcast industry experts and insiders at the Media Guardian Edinburgh International Television Festival have united on one opinion about the potential for VIP visitors and senior executives from the broadcast world were invited to try out iWear personal viewing headsets from Vuzix. With the headsets on, mobile phones and other portable viewing […]

Mobile TV and mobile video services offered over broadcast and unicast distribution are projected to grow almost ten-fold from an estimated user base of over Global service revenues comprising subscription, advertisement and transactional revenue are projected to reach $9 billion by 2013. Advertisement will exhibit the highest growth as a result of the expected proliferation […]

On the basis of monthly adoption data for all commercial Mobile TV networks since May 2005 up until March 2008 or later, TeleAnalytics Mobile TV

China and India have the largest mobile TV audiences, according to a new global survey carried out by Telegent. Close to three quarters of respondents Following the opening of the Olympics, Telegent conducted a global survey to discover people's attitudes towards mobile TV and their attitudes to watching coverage of the games on their mobile […]

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– UK (19.35 per cent) – US (18.88 per cent) – India (10.82 per cent) – South Africa (8.82 per cent) – Indonesia (4.08 per cent) Adam Kerr, VP of Bango North America: “The USA share of the browsing market has grown as an increasing number of phones come with bigger screens and service contracts […]

Of consumers interested in mobile TV, 72 per cent of consumers were very likely or likely to watch mobile TV if they are able to receive free, local broadcasts on their handset, compared to 40 per cent who were receptive to subscription services. Respondents preferred live, local broadcast coverage to made-for-mobile clips, although approximately one-third […]

The report by market research firm Parks Associates found a majority of consumers with a video-capable mobile phone have never used the video features. For example, 56 per cent have never watched a video clip using a mobile phone. These low usage rates are discouraging for operators hoping to boost revenues through new TV and […]

Call to Action allows users to get more information or to communicate with the advertiser while the advertisement is playing. For example, if you see an advertisement for the latest car, you would press the call to action button and an SMS text could be sent to your phone with the nearest dealership or a […]