Call to Action allows users to get more information or to communicate with the advertiser while the advertisement is playing. For example, if you see an advertisement for the latest car, you would press the call to action button and an SMS text could be sent to your phone with the nearest dealership or a […]

In its proposal, the BBC argues that it is “uniquely placed to drive mainstream use of mobile television”, in a similar way that the BBC iPlayer has sparked the online catch-up TV market or Freeview has promoted takeup of digital terrestrial television. This despite the fact the trials proved tiny amounts of usage. ITN has […]

Viewers worldwide can stay abreast of live sports coverage this summer with TV handsets that incorporate Telegent's free-to-air mobile TV technology. According to SINO-MR, a leading China market research firm, 71 per cent of China consumers surveyed were interested in watching the 2008 Beijing games on a TV phone, with 41 per cent considering buying […]

Content security technologist Verimatrix and Motorola have entered into a comprehensive reseller agreement whereby the Verimatrix Video Content Authority System (VCAS) for IPTV has been integrated with Motorola’s end-to-end IPTV solution. “Our customers benefit from our agreement with Motorola as it provides them with a turnkey solution for a faster and more secure deployment environment […]

Mobile operator Orange is preparing to launch a major push for mobile social networking in the UK with a service which aggregates users’ accounts across the major social networks.Launched as a trial in France last month under the name MySocialPlace, Orange has now partnered with the biggest social networks – Facebook, MySpace and Bebo – […]

The FLO Forum, a body of more than 95 supporting global wireless industry leaders and dedicated to the open standardisation of FLOTM (Forward Link-Only) technology for mobile multimedia broadcast, has taken another step forward with the approval by the Telecommunications Industry Association (TIA) of the Forward Link Only Open Conditional Access (OpenCA) Specification. The completion […]

Consumers are demanding more personalization and entertainment content on their mobile phones, driving mobile video revenue to exceed $3.5 billion in 2008, according to research by MultiMedia Intelligence. By 2012, the mobile video and mobile TV market will exceed $15 billion, including direct pay and advertising. Mobile video, which relies on the mobile operator's 3G […]

Consumers are demanding more personalization and entertainment content on their mobile phones, driving mobile video revenue to exceed $3.5 billion in 2008, according to research by MultiMedia Intelligence. By 2012, the mobile video and mobile TV market will exceed $15 billion, including direct pay and advertising. Mobile video, which relies on the mobile operator's 3G […]

Communications market research firm Infonetics Research has reported that worldwide mobile videophone sales neared $99 billion in 2007 and are expected to grow strongly over the next 5 years, despite the challenge service providers face in making mobile video services profitable. The report shows that the number of mobile video subscribers topped 10 million worldwide […]