In just about every sector of industry, technology is developing at such speed that processes and the way people work today will look very different in ten, five, even as little as two years from now, according to Ooyala. In this article, the content delivery specialist presents ten trends and changes it expects to impact […]
Jay Prasad, Chief Business Officer at VideoAmp, the Total Video platform for the TV and video ecosystem, has outlined 4 industry predictions for 2017: 1. Mobile Video + OTT (CPI) Becomes a Brand Medium No longer just for game and app downloads, large brands will begin incorporating Cost Per Install (CPI) or Cost Per Action […]
The Streaming Video Alliance, a global industry forum comprising leading companies from the online video ecosystem, has explored consumers’ perceptions and behaviours around watching video on mobile phones. The 2016 report – Mobile Video: Exposed – reveals
Premium ad management solutions provider FreeWheel has published its Q3 Video Monetization Report, stating that Q3 2016 was a unique quarter in a unique year, but the overarching trends continue within the premium video space. Content consumption in non-linear environments is growing significantly, and more that consumption is taking place on bigger screens. While major […]
Research from market and consumer information source GfK into the UK’s OTT viewing habits has revealed surprisingly low audience numbers on mobile devices. It seems that watching subscription video content on Netflix, Amazon and Now TV is, for now, most definitely an in-home entertainment experience. The vast majority (90 per cent) of the UK’s OTT […]
In order to allow brands to broadcast their advertising messages while adapting to new video consumption and behaviour of mobile users, online video portal Dailymotion launching vertical pre-roll ads. Unlike vertical interstitials (which abruptly cover a mobile page content) or vertical native and outstream formats, the vertical pre-roll is served on the same ad position […]
A report from the UK’s National Infrastructure Commission has found that Britain is 54th in the world for 4G coverage, and the typical user can only access 4G barely half the time, with the Commission’s Chairman calling for government to act now to ensure the nation’s major transport networks and urban centres are 5G ready […]
Cord-cutting in the US is less than forecast and fewer users see themselves dropping pay-TV in the future, according to a survey by PwC in the US. Entitled Videoquake 4.0: Binge, Stream, Repeat – How Video Is Changing Forever, the report says says 84 per cent of pay-TV subscribers say they expect to still subscribe […]
The Q3 2016 Australian Multi-Screen Report – from Regional TAM, OzTAM and Nielsen – shows Australian homes have more screens, channel and platform choices than ever before. These choices deliver greater opportunities to watch television and other video, and together affect the time consumers spend with various devices: people continue to spread their viewing across seemingly infinite options within a finite number of […]
According to a research report from the analyst firm Berg Insight, mobile operator revenues from the Internet of Things reached €11 billion in 2016. During the year, some of the leading global telecom groups have reported IoT revenues on a regular basis. In Q3-2016, Vodafone and Verizon generated around €200 million each in direct sales […]