MAGNA: Global ad market to grow 5.4% in 2016
Globally, media owner advertising revenues will grow by +5.4 per cent in 2016, to $480 billion, and by 3.1 per cent in 2017, acording to MAGNA Intelligence. That compares with +4.8 per cent and +3.2 per cent in the December 2015 forecast. This year’s events (US elections, UEFA Euro 2016 , Summer Olympics in Brazil, […]