Category archives for: Portable Media

64% of US broadband homes have connected CE

Research from Parks Associates highlights the financial and business opportunities in the expanding markets for pay-TV and OTT services, digital content, cloud solutions, and connected consumer electronics (CE). The research firm reports 64 per cent of US broadband households have an Internet-connected CE and 55 per cent have an OTT service subscription, an area poised for strong growth especially following […]

Adobe, Nielsen team for cross-platform measurement

Digital experience expert Adobe and global information and measurement company Nielsen have formed a strategic alliance that is expected to deliver the industry’s first comprehensive, cross-platform system for measuring online TV, video and other digital content across the web and apps. The collaboration will integrate Nielsen’s digital audience measurement products, the most trusted ratings system in the industry, with digital […]

Online TV consumption up 388%

Multi-Screen

Key findings of the Adobe Digital Index report show that more people watched more TV online than ever before. TV consumption across devices grew 388 per cent year-over-year (YoY) and programmers saw broader use as unique monthly viewers increased by 146 per cent YoY across browsers and TV apps. While online TV consumption remains fragmented across

Research: Too much TV choice is “hard work”

Hill Holliday, the US marketing agencies, has released the results of research projects conducted to examine shifting attitudes toward television. Despite the proliferation of devices consumers have available to watch television, the television set remains the centre of many people’s living rooms — and other rooms as well. Nearly a third of respondents reported

CBS goes OTT with All Access

CBS Corporation has launched CBS All Access, a new digital subscription video on demand and Nielsen-measured live streaming service for the CBS Television Network. CBS All Access will offer subscribers thousands of episodes from the current season, previous seasons and classic shows on demand, as well as the ability to stream local CBS Television stations live in 14 of the […]

Viacom: TV Everywhere ‘additive’ to viewing

According to Stuart Schneiderman, Consumer Insights and Measurement, Viacom Media Networks, while still nascent in terms of awareness and usage, TV Everywhere (TVE) presents a significant opportunity for brands to grow and strengthen their relationships with fans. Writing in the company blog, Schneiderman notes that the TV Everywhere experience is defined as watching full-length TV programmes on sites and apps […]

blinkbox boost for UltraViolet

UltraViolet

blinkbox – the video and music streaming service owned by UK supermarket retailer Tesco – has introduced digital movie and TV locker service UltraViolet to allow customers to build a digital collection from select physical discs they have bought in-store and access them via the service. UltraViolet is backed by a consortium of over 70 companies including major studios Sony […]

ITV mobile revamp focuses on live TV

UK commercial broadcaster ITV has launched what it describes as a “new and improved” ITV Player app across iOS, Android and Windows Phone 8 devices incorporating simulcast functionality. The app showcases a new user interface, increasing the prominence of ITV’s ‘watch live’ service at the top of each channel page, with easy access to the most recent On Demand content […]

One in three UK kids has own tablet

One in three children in the UK now has their own tablet computer, which has nearly doubled in a year, according to Ofcom research,which also suggests the popularity of the tablet could be contributing to the declining number of children with a TV set in their bedroom. Among children aged between 5 and 15, 34 per cent now have their […]

Brits’ appetite for online video drives record digital ad-spend

Britons’ increasing appetite for watching video clips, TV and films on different devices helped drive advertisers to spend a record £3.5 billion (€4.4bn) on digital advertising in the first half of 2014 – according to the latest Internet Advertising Bureau UK Digital Adspend report, conducted byPwC, accompanied by online YouGov data. Among Britons online who own an internet-enabled device, 73 per […]

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