Category archives for: Research

Targetting improves ad viewability

ipadad

Videology, the video advertising technology platform, has released research findings on viewable video impressions that illustrate the complexities still surrounding viewability, and issued caution in using viewability ratings as the primary gauge of campaign performance.  The findings also suggest that technology can help advertisers improve the percentage of ads viewed by consumers through proper targeting and improved ad relevancy. According […]

Brits use holidays for TV catch-up

According to findings from BT, rather than making the most of days off from work to get away for a break, almost half of Brits (48 per cent) have used their holiday days to enjoy TV. Two in five (42 per cent) telly fans claimed they intentionally booked annual leave for the purpose of watching TV. The average person this […]

Holiday movie piracy tracking from CEG TEK

Content and asset protection solutions specialist CEG TEK International has introduced its Holiday Piracy Portal located at www.cegtek.com/holiday. According to COO Kyle Reed, the Portal is designed to provide peer-to-peer (P2P) download demand data across BitTorrent users worldwide including geolocation metrics and interactive mapping features. Of the 41 films tracked, Home Alone remains number one with over 35,000 unique peers […]

Rightscorp: Piracy not declining

piracy

Findings from Rightscorp, a provider of monetisation services for artists and holders of copyrighted intellectual property (IP), suggest that content piracy is in fact not declining and is still a very serious ongoing threat to copyright owners, Rightscorp’s Chief Executive Officer Christopher Sabec and President and Chief Operating Officer Robert Steele presented key market findings at the 5th Annual Content […]

Akamai: “Critical inflection point for CDNs”

Akamai Technologies, a provider of cloud services, has released a report in which online video professionals in North America and Europe share insights about how their organisations leverage content delivery networks (CDNs), as well as how they consume content both personally and professionally. The report found that industry experts, engineers and executives who prefer an array of primary devices to […]

Worldwide CE market grows 4.5% in 2014

Worldwide CE sales are forecast to rise by 4.5 per cent in 2014 to reach $707 billion (trade value), driven largely by a 24 per cent growth in mobile sales. Despite the convergence, Futuresource forecasts the CE market to continue to grow to $733 billion by 2018, with the growth coming primarily from mobile devices. Beyond these established CE categories, […]

Study: OTT multiscreen challenges

Amino and PerceptionTV, the IPTV multiscreen platform provider, have published a white paper addressing the challenge facing operators seeking to deliver a consistent off net multiscreen TV experience. With consumers increasingly turning to a TV everywhere experience – with viewing on tablets and smartphones rising by almost 400 per cent in the last two years – operators must now rapidly […]

SVoD market bigger than DVDs in 2015

amazondemand

The shift from physical discs to digital video is now clear from both time spent with the media and revenue generated by them, according to Colin Dixon at nScreenMedia, who has analysed recent reporting trends. According to Nielsen there are still 139 million people that use a DVD or Blu-Ray player in the US, and household penetration of the devices […]

More than half of TVs sold are now smart

After five years of continuous decline, research from Mintel reveals that the TV market has recorded growth in value for the first time since 2009. Boosted by the impact of the FIFA World Cup, Mintel expects that the UK televisions market will return to growth by the end of 2014, with sales of televisions forecast to increase by 1 per […]

Netflix set for 30% US subs growth decline

As 2014 comes to a close, Strategy Analytics thoughts begin to turn towards the trends and events that will shape the digital media landscape in the coming year. In a new report, Top Ten Digital Media Predictions for 2015, Strategy Analytics Digital Media Strategies (DMS) service highlights the trends and events that will shape OTT video, cloud gaming, digital music, […]

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