Category archives for: Research

Netflix, Amazon are cutting TV ratings

Todd Juenger of Sanford C. Bernstein, says the big third quarter drop in ratings for ad-supported TV in the US is largely the fault of subscription video on demand services like Netflix and Amazon and that the erosion is likely to increase. Using data from both Nielsen and Rentrak, Juenger believes the decline is real and not just a measurement […]

Online TV viewers prefer dynamic advertising

Recent research suggests that a limited number of targeted ads are the most effective way to reach online viewers. All else being equal, more consumers would prefer to use a free-ad supported platform than pay for TV content, either through a subscription or by buying individual shows or episodes. According to Hub Entertainment Research, as consumers continue to shift more […]

European TV market 0.4% growth

The TV market in Western Europe in 2013 performed unevenly across countries, managing to grow by a mere +0.4 per cent and exceeding €95 billion, according to the annual report of Rome-based ITMedia Consulting. With economic slowdown and the absence of big TV events, advertising revenues declined by 1.6 per cent to €30.4 billion in 2013. While still representing the […]

Connected device streaming hits new high

Streaming films and television shows on Connected TV – including set-top boxes, game consoles and Smart TVs – is now the most satisfying and preferred viewing method, even before live TV. Streaming video services and devices are pioneering the digital space at a never-before-seen rate. According to the second year results of the New Living Room study conducted by Sony […]

APAC to lead multiscreen boom

People will watch TV and video content on more and more devices as TV Everywhere takes off. For the 51 countries covered in Digital TV Research’s Multiscreen TV & Video Forecasts report, the gross number of viewers will climb from 5.60 billion in 2010 to 11.32 billion by 2020. Simon Murray, report author, said: “By 2020, the average person will […]

US broadband subs to exceed pay-TV

While residential broadband penetration will soon top 100 million US households, legacy pay-TV subscription services have peaked and are in decline. According to The Diffusion Group (TDG), during the next few months, and for the first time in history, the number of home broadband subscriptions will surpass the number of home pay-TV subscriptions. While asserting a causal relationship between these […]

UK adspend grows at fastest rate since 2010

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Advertising expenditure in the UK grew at its fastest rate in three years during the second quarter of 2014 according to data from the Advertising Association and Warc. The latest Advertising Association/Warc Expenditure Report – a definitive measure of advertising activity in the UK – showed adspend increasing at 8.5 per cent year-on-year to reach £4.515 billion (€5.7bn) for the […]

Australian online video ad market $780m by 2019

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Approximately 11.6 million Australian Internet users aged 15 to 65 have watched online video in the last six months. This represents a percentage of 83 per cent in 2014; an increase over 68 per cent in 2012. Frost & Sullivan’s latest report, Australian Online Video Market 2014 reveals that Australians aged 15 to 65 that watch video at least once […]

SVoD syndication worth $7bn in 2015

Analysts at RBC Capital Markets say that the likes of Netflix, Hulu Plus and Amazon Prime – among others – will pay a massive $6.8 billion next year in signing syndication rights to movies and TV shows. This is a $1.6 billion uplift on this year’s $5.2 billion payment to Hollywood’s production studios. Moreover, senior analyst David Bank suggests that […]

US households watch 17 hours VoD per week

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Research from Parks Associates shows the average US broadband household now watches more than 17 hours of non-linear video per week, compared to 11.5 hours of linear video. “Non-linear video accounts for 49 per cent of the video consumed on the TV, and it is already the majority, 60 per cent, of TV video viewed by consumers 18-24,” said Barbara […]

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