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Study: Netflix most preferred way to watch TV

Study: Netflix most preferred way to watch TV

“Goodbye​ ​broadcast,​ ​hello​ ​streaming”​ ​is​ ​the​ ​overwhelming​ ​response​ ​from​ ​a​ ​study​ ​about​ ​content​ ​and​ ​viewing​ ​habits produced​ ​by​ ​Qualtrics,​ ​a​n ​experience​ ​and​ ​insights​ ​company.​ ​Although​ ​the​ ​shift​ ​from broadcast​ ​television​…

Study: VR ads deliver memorable brand experiences

YuMe, a partner for video advertising, in partnership with Isobar, a global digital agency; RLTY CHK, an immersive entertainment studio; and RetinadVR, an immersive media analytics platform, have released the…

Strong September for iPlayer

Strong September for iPlayer

The new series of acclaimed drama Doctor Foster topped a strong month for BBC iPlayer to kick off the autumn schedule. The returning show was the most popular programme of…

BBC seeks to unlock data potential

BBC Research & Development has announced a five-year research partnership with eight UK Universities to unlock the potential of data in the media. The Data Science Research Partnership will be…

Nielsen to offer SVoD measurement

Performance management company Nielsen is now offering the broadcast industry a syndicated solution to measure independently subscription-based streaming content. With the commercial release of Nielsen Subscription Video On Demand (SVoD)…

US: 37% watch live sport on non-TV devices

US: 37% watch live sport on non-TV devices

NFL Football has the most enthusiastic fan base by far, according to a study by Adobe and TDG. Using a 10-point scale, where 1 means “definitely not a fan” and…

Netflix identifies ‘Binge Racer’

Netflix identifies ‘Binge Racer’

A new type of fan has emerged on Netflix, and they’re racing to be the first to finish shows such as Stranger Things, House of Cards, Fuller House and more.…

Report: Measurement still biggest challenge for cross-platform advertising

The FreeWheel Council for Premium Video has launched its The State of Unified Video: Today and Tomorrow report calling for a new cross-platform measurement solution for the premium video industry.…

CCS predicts 1bn 5G users by 2023

The booming Chinese market is set to ensure that 5G is quicker out of the starting blocks than any previous mobile technology, according to CCS Insight’s 5G forecast, published today.…

Study: 5G to be 33% of Europe’s mobile market

Study: 5G to be 33% of Europe’s mobile market

More than 30 per cent of Europe’s mobile connections will be running on 5G networks by 2025, according to a new GSMA study. The 2017 Europe edition of the GSMA’s…

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