Connect with us

RSS Feed
Home » Archives by category » Research » Consumer Behaviour

TV outperforms digital for ad attention and recall

Speaking at the annual Nielsen Consumer 360 event, the Council for Research Excellence (CRE) unveiled findings from a new platform usage study that show TV outperforming computer, smartphone and tablet…

US consumers praise OTT TV customer service

Americans want cable TV providers to improve customer service and meet the high standards set by progressive Internet TV players, according to research commissioned by pay-TV subscription, billing and CRM…

Akamai: Net speeds doubled since 2012 Olympics

Akamai: Net speeds doubled since 2012 Olympics

Content delivery network (CDN) specialist Akamai’s First Quarter, 2016 State of the Internet Report, which provides key global statistics such as connection speeds, broadband adoption metrics, notable Internet disruptions, IPv4…

86% want TV-like quality when streaming video

86% want TV-like quality when streaming video

According to a report on US video streaming from Verizon Digital Media Services – Quality Matters – more viewers continue to consume content online, on devices of all kinds, but…

31% of Brits pretend they’ve watched a TV show

31% of Brits pretend they’ve watched a TV show

According to research by TalkTalk TV Store, nearly half of Brits (42 per cent) have felt in the dark in situations where a show they haven’t watched is being discussed.…

US SVoD and DVR penetration on a par

According to findings presented in Nielsen’s first-quarter 2016 Total Audience Report, SVoD services have reached a milestone. For the first time, the US penetration of these services has caught up…

More OTT content drives cord cutting

More OTT content drives cord cutting

As consumers find themselves with a wider variety of OTT content options, price is becoming less of a factor in the decision to cut the cord with pay-TV providers while…

Less than third of teens would pay for content

Amdocs, a provider of customer experience solutions, has announced the results of a global study into the digital DNA, behaviour and expectations of today’s teenagers (aged 15-18 years old). The…

YouTube still most watched VoD service in UK

YouTube still most watched VoD service in UK

As the subscriber base of SVoD services continues to grow (9 million subscriptions in the UK, 91 million subscriptions in the US), social video platform YouTube still enjoys the biggest…

Third of Irish adults would ditch TV licence

Irish adults are considering scrapping their TV licences as online TV viewing increases, Pure Telecom has found. The telco commissioned a survey that revealed more than one-third of adults would…

Page 1 of 148123Next ›Last »