Category archives for: Consumer Behaviour

US adults watch over 5 hours of video per day

A study by eMarketer has shown that US adults will spend on average 5 hours, 31 minutes watching video each day this year. The driving force behind the growth is digital video, especially on mobile and tablet. The study included television watching, which took up the majority of the time, but is slightly on the decline as digital video rises. […]

2 in 5 Afghans use BBC

A total of 6.6 million people – two in five adults – consume BBC content every week in Afghanistan, a survey has found.  BBC TV reaches around a fourth of the adult population of Afghanistan while BBC radio remains the BBC’s largest platform in the country. Radio – on FM and shortwave – remains the BBC’s largest platform in Afghanistan, […]

PwC: ‘Sharing Economy’ impacts media most

The entertainment, media and communications segment has been the industry most impacted by the “sharing economy,” PwC US reports in its new Consumer Intelligence Series, with users eagerly sharing content and account access. The Sharing Economy report surveyed 1,000 US consumers, held conversations with influencers and executives and monitored social-media networks. It found that 57 per cent of American adults […]

TV targets millennials with pricing, multiscreen

The evolution of digital devices and social channels has made it essential for brands to create real-time content and deliver it with impact.   An MPP Global poll shows that the majority (60 per cent) of TV operators and broadcasters believe that pricing, models and multiscreen are the top strategic priorities for targeting millennials, closely followed by 20 per cent […]

Accenture: Traditional TV on the wane


The television’s popularity as the go-to entertainment device may be ending, according to ‘Digital Video and the Connected Consumer’, a research report from Accenture. The television was the only product category to see uniform, double-digit usage declines across different types of media worldwide among viewers of nearly all ages. It is rapidly being replaced as consumers turn to a combination […]

Barclays: Mobile spending to top £53bn a year by 2024

Consumers are set to spend £53.6 billion (€73.3bn) a year using their smartphones and tablets by 2024, compared with the £9.7 billion spent today, according to new research by Barclays. Sales resulting from mobile channels can be split into two: direct sales transacted on a mobile device, and indirect sales influenced by the mobile channel – such as when a […]

50%+ of US broadband homes subscribe to OTT


Access and entertainment research from Parks Associates finds 57 per cent of consumers in US broadband households subscribe to an OTT video service, such as Netflix or Hulu Plus. The research firm reports the average US broadband household spends $9 per month on Internet video, up from $7 in 2012. “The number of hours watching video content continues to rise,

Average UK home owns 7.4 connected devices


The average UK household now owns 7.4 connected devices, with four out of 10 households buying a tablet in the last year, according to YouGov. Smartphones are the most common Internet-enabled device, at 1.7 per household, followed by laptops (1.3) and tablets (1.2), a YouGov poll of more than 2,000 consumers found. Seven out of 10

1 in 5 Australians will/do subscribe to Netflix

The penetration of OTT viewing in Australia is set to hit 85 per cent of the total population within the next two years, with smart TVs likely to be the next big thing. Authentic Entertainment, a digital strategy and content creation company, commissioned in-home ethnographic interviews and an online survey

Free shipping attracts most Prime subs


The chance to get free two-day Amazon shipping is a bigger driver of Amazon Prime subs in the US than the unlimited streaming of TV, according to a study from Strategy Analytics, which found that 55 per cent of US respondents who had Amazon Prime said free shipping was “very important” to their subscribing, while 46 per cent said instant […]

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