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Study: Streaming quality key to OTT growth

Study: Streaming quality key to OTT growth

A research study conducted by OTT viewing experience analytics specialist Conviva and independent research and strategy consultancy MTM exploring OTT operational best practices across leading publishers in EMEA and North…

TV tribes drive service provider success

TV tribes drive service provider success

A survey of consumer behaviour has revealed five types of ‘Television Tribe’, each with very different patterns in the way they consume and pay for content. The study, Television Tribes,…

France: 40% growth for SVoD market

France: 40% growth for SVoD market

The numbers of SVoD users in France has grown by 40 per cent in 2017 so far, mainly driven by Netflix, ahead of French counterparts Canalplay and SFR Play, and…

Netflix: Public bingeing exposes private behaviours 

Netflix: Public bingeing exposes private behaviours 

Survey data from Netflix reveals 67 per cent of people will risk embarrassment, awkwardness and spoilers to watch their favourite shows and movies in public. In a world with 2.4…

46% millennials plan to buy connected device this Xmas

Parks Associates’ holiday shopping research shows millennials will lead the smart home and CE (cosumer electrics) purchasing the holiday season, with 46 per cent reporting high intentions to buy at…

Analyst: 4K not reaching devices

Analyst: 4K not reaching devices

The UHD device market continues to excel with media streamers, set-top boxes, games consoles and UHD TVs all demonstrating significant growth, according to analyst firm Futuresource Consulting. The quantity of…

56% OTT viewers talk about products they see

56% OTT viewers talk about products they see

The Interactive Advertising Bureau (IAB) has released The OTT Co-Viewing Experience: 2017, a study revealing that 56 per cent of those co-viewing on OTT say that they regularly talk about…

GroupM: “Facebook has unique definition of video”

GroupM: “Facebook has unique definition of video”

Facebook has a unique definition of video: If it moves, it’s video, from a GIF to a slideshow to conventional video. This unconventional definition, combined with short attention, may point…

Report: Millennials will never take to linear TV

GroupM’s latest State of the Video report also reveals that while total video viewing across all formats and devices has likely grown, traditional TV viewing in the US and UK…

Young Swedes primarily choose Netflix and Youtube

Nearly 45 per cent of Swedes (aged 15-74) watch online video during an average day, a high figure compared to other markets, according to analysis and consultancy firm Mediavision. Among…

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