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Ericsson: Consumers expect AR/VR to merge with reality

Ericsson: Consumers expect AR/VR to merge with reality

Ericsson has published its latest ConsumerLab report – Merged Reality – revealing insights into how consumers expect virtual reality (VR) and augmented reality (AR) to merge with physical reality, and…

Google: “Most VR viewers keep their head still”

Google has uncovered that most people who watch virtual reality content rarely bother to turn their head to get the full 360-degree experience.  Research into how users view VR videos…

VMSOs fuel shift away from traditional pay-TV

VMSOs fuel shift away from traditional pay-TV

In a study from Ampere Analysis, ‘Virtual Multiple Systems Operators’ (VMSOs) are under the microscope. A recent entrant into the subscription OTT space, both in the US and internationally, they…

Study: Video streaming quality affects viewer loyalty

Cloud delivery platform Akamai Technologies has released new research demonstrating how quality of video resolution and playback affects viewers’ engagement with and loyalty to OTT video streaming services. Conveyed through…

Drivers prefer digital to FM radio

Research revealed at the WorldDAB Automotive Event, has explored the in-car user experience of digital radio. Carried out in, Germany, UK, The Netherlands and Belgium, the research asked 40 consumers…

Research: SVoD users would pay more to keep service

Research: SVoD users would pay more to keep service

IBB Consulting, consulting firm guiding business and technology innovation at the convergence of media, broadband, and mobility, has revealed its latest insights into the market for paid OTT or SVoD…

TiVo: “Recommendations key for content discovery”

TiVo has published the 17th edition of its quarterly video trends report (previously the Digitalsmiths Quarterly Video Trends Report), including insights on pay-TV vs OTT user experiences, live sporting event…

Survey: 53% US pay-TV subs don’t care about live sports

Survey: 53% US pay-TV subs don’t care about live sports

During a 3-day period in May 2017, CutCableToday conducted an online survey of 753 random US TV viewers through SurveyMonkey. The goal was to find out how TV consumers feel about…

Long-form video most popular regardless of screen size

Ooyala has released its Q1 2017 Global Video Index, revealing, for the first time, long-form content represents the majority of time spent watching video on every screen. This quarter’s report…

VoD most popular viewing option for teens

VoD most popular viewing option for teens

Children and teenagers are increasingly watching TV through a smartphone and using on demand services, as viewing habits among young people continue to shift towards mobile and on demand streaming,…

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