Viacom has unveiled the results of “When Networks Network: TV Gets Social,” its multi-country study investigating the relationship between TV and social media usage. The findings uncovered three key types of motivations leading fans to engage in TV-related social media activities: Functional, Communal and Playful. The multi-country study involved social media diaries in the US, as well as online communities [...]
Despite a huge desire to receive content and services through television, Smart TVs trail laptops, desktops and set-top boxes when it comes to consumers deciding how to connect to the internet through their sets, new research from YouGov shows. Results from the latest Connected TV Tracker show that half (50 per cent) of consumers like the idea of accessing online [...]
Following the news that Facebook will launch video ads into people’s news feeds in July, visual classification company WeSEE conducted a poll to see what users thought of these plans. Findings include: – 68 per cent of people say that receiving irrelevant video ads on Facebook would make them inclined to use Facebook less. – 30 per cent of consumers [...]
Within a week of BT announcing plans to offer free sports channels, including live Premier League football games to its broadband customers, 15 per cent of Sky’s TV and broadband customers say they are interested in receiving them, according to a nationwide survey by Usurv. Six per cent of existing Sky TV customers revealed they will consider terminating their Sky [...]
Recent findings from Juniper Research suggest that by 2017, 2 billion mobile and tablet users will watch TV and video on their devices. This is attributed to the growing popularity of short and easily shared video clips, and the increased global uptake of connected devices with faster processors and better displays. The Mobile/Tablet TV & Video: Content, Broadcast & OTT [...]
Parks Associates has published new research showing 26 per cent of US broadband households own a smart TV and 46 per cent own at least one set-top box. Furthermore, 63 per cent of smart TV owners connect the set to the Internet, and 79 per cent of these owners use the TV to watch premium online video on a monthly [...]
Shopping on smart TV will boom in the UK, with 25 per cent of people doing it by the end of 2014 generating sales of nearly £750 million (€886.7 million). The forecast comes in a report by The Future Laboratory, commissioned by Samsung The report says that sport now tops the list for new, interactive TV habits, with one in [...]
Pay-per-view is becoming less and less popular in Spain. The rent of PPV services is dramatically falling with a drop of almost 1 million (859,935) in one year, according to data from the CMT, the Telecommunications Market Commission. Last year saw 1,571,597 registered PPV sales against 2,431,533 in 2011. By comparison, in 2009 and 2008 the acquired PPV services reached 3.4 [...]
Thinkbox has commissioned Flamingo, the global insight and brand consultancy, and Tapestry, the quantitative research specialists, to undertake the second in its series of ‘Screen Life’ research studies, with results expected this summer. The new study will focus on how people are watching VoD and how that differs from and adds to linear viewing. The new study – ‘Screen Life: [...]
Vubiquity, a global provider of multiplatform video services, has revealed the results of a tracking study measuring consumer behaviours and attitudes toward VoD and TV Everywhere (TVE) in the US. In the survey, conducted by Frank N. Magid Associates during the fourth quarter of 2012, satisfaction with On Demand grew 5 per cent over 2010. The biggest areas of improved [...]
