Category archives for: Consumer Behaviour

Study: Reducing pirated link prominence aids IP theft fight

An academic study into whether search engines influence media piracy has concluded that reducing the prominence of pirated links can be a viable policy option in the fight against intellectual property theft. The researchers at Carnegie Mellon University – H. John Heinz III School of Public Policy and Management note there is an ongoing public policy debate regarding the role […]

Better enforcement tackling rise in online IP crime

Consumers must beware of illegal traders who are increasingly using the Internet to sell counterfeit and pirated goods, according to the IP Crime Report published by Baroness Neville-Rolfe. The report, written by the Intellectual Property Office (IPO) on behalf of the UK IP Crime Group sets out key developments in IP crime and new enforcement activity tackling issues including: the […]

TiVo: Increase in multitasking during TV viewing

dual-screen

TiVo has revealed results from its Second Annual TiVo Multitasking and Social TV Survey which indicate a dramatic increase in multitasking during TV viewing: over half of the 856 survey respondents reported multitasking every time or almost every time they watch TV (51 per cent); compared to just over one third (36 per cent) in last year’s survey. Though TV […]

Oz pirates downloading more content

australia

Research conducted by Sycamore Research and Newspoll suggests that online film and television piracy is increasing in Australia, with 29 per cent of Australian adults admitting to being active pirates. The study also shows active pirates are increasing their frequency of downloading pirated film and television content. Lori Flekser, Executive Director of the IP Awareness Foundation, shared findings of the […]

MTV examines Millennials’ video consumption

MTV has examined video content created and shared by Millennials over the past year – from viral videos to YouTube creator series to Vines – to determine what this content reveals about this generation. Writing in the Viacom blog, Alison Hillhouse, Vice President of Insights Innovation for MTV, notes that Millennials, or those born between 1981 and 2000, are voracious […]

Viacom: TV Everywhere ‘additive’ to viewing

According to Stuart Schneiderman, Consumer Insights and Measurement, Viacom Media Networks, while still nascent in terms of awareness and usage, TV Everywhere (TVE) presents a significant opportunity for brands to grow and strengthen their relationships with fans. Writing in the company blog, Schneiderman notes that the TV Everywhere experience is defined as watching full-length TV programmes on sites and apps […]

37% of US broadband homes use transactional OTT

Findings from market research and consulting company Parks Associates indicate that 37 per cent of US broadband households regularly use transactional services for OTT video, such as online video rentals and downloads. The vast majority of consumers making these à la carte purchases also have a streaming video subscription, emphasising the potential role of transactional services to supplement subscription OTT. […]

Country’s economy plays role in file-sharing patterns

Peer-to-peer file sharing of movies, television shows, music, books and other files over the Internet has grown rapidly worldwide as an alternative approach for people to get the digital content they want – often illicitly. But, unlike the users of Amazon, Netflix and other commercial providers, little is known about users of peer-to-peer (P2P) systems because data is lacking. Now, […]

France: TV favoured for catch-up content

The TV set has become the screen of choice to watch catch-up TV content in France; 2.2 million viewers now watch replay television each day, whatever the screen is. According to Médiamétrie’s Global TV survey catch-up TV fans grew by 22 per cent over 2014, and the TV set has become the key screen to watch catch up programming. This […]

Amazon’s Transparent sets bingeing records

In just over a week since its debut, Transparent, the critically acclaimed dark comedy series on Amazon’s Prime Instant Video has garnered high levels of critical and public acclaim, as well as setting binge-viewing records. Following the overwhelming

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