Category archives for: Consumer Behaviour

TiVo: Time-shifted viewing and binge-watching proliferate

TiVo Research & Analytics – the media marketing and analytics software subsidiary of the next-generation television services specialist – has released the first-ever TiVo State of TV Report, revealing startling changes to the ever-evolving TV and entertainment industries. The report details key insights into viewing habits, advertising and commercial retention rates, as well as top streamed and time-shifted programmes. TiVo […]

Targetting improves ad viewability


Videology, the video advertising technology platform, has released research findings on viewable video impressions that illustrate the complexities still surrounding viewability, and issued caution in using viewability ratings as the primary gauge of campaign performance.  The findings also suggest that technology can help advertisers improve the percentage of ads viewed by consumers through proper targeting and improved ad relevancy. According […]

Brits use holidays for TV catch-up

According to findings from BT, rather than making the most of days off from work to get away for a break, almost half of Brits (48 per cent) have used their holiday days to enjoy TV. Two in five (42 per cent) telly fans claimed they intentionally booked annual leave for the purpose of watching TV. The average person this […]

Rightscorp: Piracy not declining


Findings from Rightscorp, a provider of monetisation services for artists and holders of copyrighted intellectual property (IP), suggest that content piracy is in fact not declining and is still a very serious ongoing threat to copyright owners, Rightscorp’s Chief Executive Officer Christopher Sabec and President and Chief Operating Officer Robert Steele presented key market findings at the 5th Annual Content […]

Netflix set for 30% US subs growth decline

As 2014 comes to a close, Strategy Analytics thoughts begin to turn towards the trends and events that will shape the digital media landscape in the coming year. In a new report, Top Ten Digital Media Predictions for 2015, Strategy Analytics Digital Media Strategies (DMS) service highlights the trends and events that will shape OTT video, cloud gaming, digital music, […]

UltraViolet hits 20m accounts


As 2014 draws to a close, digital content ownership ecosystem UltraViolet has revealed that the year saw significant milestones for consumer and industry adoption being achieved, allowing it to solidifying its integral position in the Home Entertainment landscape. As of December 2014, UltraViolet attracted more than 20 million consumer accounts, with over 100 million rights. It also amassed more than […]

Europeans highest video watchers


According to findings from online and mobile video platform and player technology specialist JW Player, one in seven people on the planet and one in three people in the US and Europe watch online video content delivered by it each month. These findings are among the results of the first quarterly JW Trends in Online Video report, which looks at […]

US subs avoiding costly bundling

New data from Marchex, a mobile advertising technology company, reinforces the perception that Americans are increasingly tending to ‘shave’ or ‘cut the cord’ with cable providers in order to stream their favourite shows over the Internet To understand at scale what kinds of TV services Americans are willing to pay for, Marchex used its Call Analytics platform, which has processed […]

UK pay-TV customer satisfaction highest

Levels of satisfaction with the customer service of landline, broadband, mobile and pay TV providers have been reported in new Ofcom research. Over 6,000 consumers were interviewed

Younger generations plan to stream this Xmas


In a survey conducted by OnePoll for Roku, it was found that consumers under 35 years of age are the most likely to take control of their Christmas viewing by using on-demand services with 37 per cent planning to stream their Christmas content. Younger audiences are also more likely to watch Christmas films and programmes throughout the year, rather than […]

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