Category archives for: Consumer Behaviour

Apple voted ‘coolest’ brand, Netflix breaks top 10

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Apple has retained its title as the coolest brand in Britain for the third year in a row but social network giant Twitter has fallen out of favour to make way for rival Instagram, according to an annual survey. The CoolBrands list saw Twitter drop out of the top 20 after three years, while Instagram made its debut at number […]

Study: Canadians love Netflix

Findings from Sandvine, a provider of intelligent broadband and network solutions for fixed and mobile operators, reveal that Netflix is the leading application in Canada, and on select networks, can account for between 30 per cent and 40 per cent of downstream traffic in the peak evening hours. The data was collected as part of Sandvine’s Global Internet Phenomena Program […]

Study: Cyberlockers profiting from content thieves

Digital Citizens Alliance – a coalition of consumers, businesses, and Internet experts focused on educating the public and policymakers on the threats people from all walks of life face on the Internet – has just released a new report, Behind the Cyberlocker Door: A Report on How Shadowy Businesses Use Credit Card Companies to Make Millions. Drawing on new research […]

Economists: Anti-piracy measures could drive up costs

The changes proposed in the Australian government’s discussion paper on online copyright infringement have the potential to impose costs that greatly exceed their benefits, according to two of Australia’s leading economists. In a joint submission the Online Copyright Infringement Discussion Paper, Professor

Mobile video viewing up 127%

As faster wireless networks are built around the globe to provide higher bandwidth for smart devices, mobile viewership continues to rise, notes premium video publishing, analytics and monetisation specialist Ooyala. Data in Ooyala’s Q2 2014 Global Video Index Report reveals that

Viacom: Multi-screen viewership boosts fandom and loyalty

Findings from a recent Viacom study – Getting With the Program: TV’s Funnels, Paths and Hurdles – exploring how audiences discover, watch and become fans of TV shows, reveal that the proliferation of devices and sources is having a positive impact on viewership and fandom. Additionally, multi-screen viewers

Australian digital film prices ‘among world’s cheapest’

As Australia’s copyright reform debate continues, players from the ISP, consumer and content side are making their respective case, with the Australian Home Entertainment Distributors Association (AHEDA) releasing research commissioned from IHS Technology that suggests Australia is the cheapest place in the world to rent high-definition content. It also identifies Australia as second only to the US in cheaply renting […]

Rovi: 70% would extend pay-TV if better search capabilities

Rovi Corporation has published findings from a sponsored survey of pay-TV subscribers across the US, Germany, the UK and France. The purpose of the survey was to obtain insights into consumer attitudes and opinions regarding entertainment discovery and gain a better understanding of the importance of search and recommendations to TV viewing. The survey reveals

Younger viewers driving next-gen content services

Young viewers are driving next generation content services with their high expectations of personalised services, penchant for binge viewing and use of connected devices, according to new global research from Multiscreen, Revenue Assurance and Media Protection solutions specialist Irdeto. The research revealed that roughly a third of American (36 per cent) and UK (30 per cent) consumers see personalised recommendations […]

Second screens increase appetite for targetted ads

Second screening is changing the way we engage with – and respond to – advertising, according to data from GfK’s Connected Consumer research. Almost two thirds (64 per cent) of people have used a second device when watching TV. Of these second screeners,

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