Category archives for: Consumer Behaviour

Adobe, Nielsen team for cross-platform measurement

Digital experience expert Adobe and global information and measurement company Nielsen have formed a strategic alliance that is expected to deliver the industry’s first comprehensive, cross-platform system for measuring online TV, video and other digital content across the web and apps. The collaboration will integrate Nielsen’s digital audience measurement products, the most trusted ratings system in the industry, with digital […]

Online TV consumption up 388%

Multi-Screen

Key findings of the Adobe Digital Index report show that more people watched more TV online than ever before. TV consumption across devices grew 388 per cent year-over-year (YoY) and programmers saw broader use as unique monthly viewers increased by 146 per cent YoY across browsers and TV apps. While online TV consumption remains fragmented across

15 pirate sites deliver 42m unique visitors a week

piracy

Digital IP protection expert KLipcorp has successfully completed a project aimed at accurately measuring the damage done by IP piracy/cybercrime and the impact or otherwise of various piracy / cybercrime management methods. Klipcorp’s methodology has been independently

Research: Too much TV choice is “hard work”

Hill Holliday, the US marketing agencies, has released the results of research projects conducted to examine shifting attitudes toward television. Despite the proliferation of devices consumers have available to watch television, the television set remains the centre of many people’s living rooms — and other rooms as well. Nearly a third of respondents reported

Ooyala acquires Videoplaza

Establishing a presence in the fast-growing video advertising market, Ooyala, a Telstra subsidiary and video streaming, personalisation and analytics specialist is to acquire Videoplaza, a specilaist in video advertising technology and monetisation. Videoplaza operates one of the world’s largest video ad serving platforms and programmatic trading solutions, delivering ads to viewers across all devices. It is used by broadcasters and […]

Rentrak granted US STB measurement patent

Consumer viewership information provider Rentrak has been granted a patent by the US Patent and Trademark Office for the method and system behind measuring the status of return path TVs (also known as set-top boxes). This is an important component of Rentrak’s massive and passive ratings service, which will soon measure 60 million return path TVs for live and DVR […]

Study: Reducing pirated link prominence aids IP theft fight

An academic study into whether search engines influence media piracy has concluded that reducing the prominence of pirated links can be a viable policy option in the fight against intellectual property theft. The researchers at Carnegie Mellon University – H. John Heinz III School of Public Policy and Management note there is an ongoing public policy debate regarding the role […]

Better enforcement tackling rise in online IP crime

Consumers must beware of illegal traders who are increasingly using the Internet to sell counterfeit and pirated goods, according to the IP Crime Report published by Baroness Neville-Rolfe. The report, written by the Intellectual Property Office (IPO) on behalf of the UK IP Crime Group sets out key developments in IP crime and new enforcement activity tackling issues including:

TiVo: Increase in multitasking during TV viewing

dual-screen

TiVo has revealed results from its Second Annual TiVo Multitasking and Social TV Survey which indicate a dramatic increase in multitasking during TV viewing: over half of the 856 survey respondents reported multitasking every time or almost every time they watch TV (51 per cent); compared to just over one third (36 per cent) in last year’s survey. Though TV […]

Oz pirates downloading more content

australia

Research conducted by Sycamore Research and Newspoll suggests that online film and television piracy is increasing in Australia, with 29 per cent of Australian adults admitting to being active pirates. The study also shows active pirates are increasing their frequency of downloading pirated film and television content. Lori Flekser, Executive Director of the IP Awareness Foundation, shared findings of the […]

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