Category archives for: Consumer Behaviour

Children prefer catch-up, YouTube to linear TV

children-ipad

Children aged five to 16 spend an average of six and a half hours a day in front of a screen compared with around three hours in 1995, according to market research firm Childwise. Screen time is made up of time spent watching TV, playing games consoles, using a mobile, computer or tablet. The Connected Kids report has collated data […]

75% abandon poor streaming within 4min

Conviva, a specialist in OTT video experience optimisation, has released the findings of its inaugural report, which found that stream interruptions, inadequate picture fidelity and other poor streaming experience issues prompt nearly three-quarters of all OTT video viewers to give up in the first four minutes of playback. The report reveals the steep challenges OTT service providers, ISPs and CDNs […]

Adobe: TV Everywhere surges 400%

ipad

Authenticated video usage has surged 467 per cent over a 24-month period, according to Adobe’s latest report on US digital video trends. Sports continue to dominate TV Everywhere (TVE) use (three times as many TVE viewers watch sports than watch movies), viewership increases are being seen across many forms of content, according to Adobe’s report, which based its 2013-2014 findings […]

Report: Cord-cutting could get worse

Analysis from MoffettNathanson asks the all-important question as to the position of US cable & satellite if so-called ‘cord-cutting’ turns out to be actually worse than expected. MN reports that the last 3 months have seen a flurry of new entries into the OTT market in the US.  Dish’s Sling TV, CBS All Access, HBO Now, and Sony Vue “have […]

Home buyers hate slow broadband

Nearly half (42 per cent) of UK broadband customers would think twice about purchasing a property if it had poor broadband, according to a survey of 2,000 UK broadband customers by telecoms advice site Cable.co.uk. In addition, one third

Australia: 92% TV viewing linear broadcast

australia

The latest Australian Multi-Screen Report, covering the fourth quarter of calendar 2014, reveals viewing of video content on Internet-connected mobile devices has grown year-on-year though it remains small relative to the time Australians spend watching broadcast television on in-home TV sets. Technology in Autralian homes Household take-up of

UK streaming market £1bn by 2019

ipad-vod

The rise is streaming could soon makes DVDs and Blu-ray discs as obsolete as VHS video cassettes, according to market research firm Mintel. Viewing habits are changing immensely

88% of millennials get news from Facebook

Millennials (those aged 18 to 34 in 2015) might still be consumers of news, but they aren’t as likely to be willing to pay for it, according to a study by the Media Insight Project. At least 40 per cent

BT “UK’s worst ISP”

Consumer watchdog Which? has named BT, Sky and TalkTalk as the worst three UK internet service providers (ISPs), with John Lewis Broadband coming out on top. Which? surveyed broadband customers across the UK

Netflix subs ‘ultimate broadband consumers’

netflix

With press reports suggesting that Netflix subscribers regularly consume anywhere from 30 per cent to 40 per cent of the Internet’s total bandwidth, and even more on the day when Netflix releases a popular show such as House of Cards, it is hardly surprising that  market research consultancy iGR suggests that they are among the ultimate consumers of broadband data. […]

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