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Australia: Online video delivering for marketers

Australia: Online video delivering for marketers

The television viewing experience has changed forever according to research released by IAB Australia . The research explores new ground in the ongoing dramatic shift on consumers’ television viewing habits…

FreeWheel: Primetime is now anytime

FreeWheel: Primetime is now anytime

FreeWheel – a provider of video ad management solutions for media companies – has released the findings from its Q2 Video Monetization Report, an analysis piece that examines the state…

Smartphones account for over 1 in 5 video ad views

FreeWheel’s Q2 Video Monetization Report has revealed that 38 per cent of monetisation this quarter came from outside desktop and laptop environments. This growing share is driven by smartphones and…

Binge-watching tops summer activities

Binge-watching tops summer activities

Streaming of TV shows is replacing traditional summer activities such as reading, cinema trips, board games and dozing in the sun according to a study from Miner & Co. Studio.…

Fear the Walking Dead #1 US cable series premiere

Fear the Walking Dead #1 US cable series premiere

The global premiere on August 24th of Fear the Walking Dead has made US television history, delivering 10.1 million live/same day viewers and becoming the #1 series premiere in US…

Australians’ AFL viewing fragmented across devices

With News Corp, Telstra and Channel Seven recently agreeing to pay a share of over A$2.5 billion (€1.58bn) for six years of AFL broadcast rights from 2017, Roy Morgan Research…

TDG: ‘Cord-Cutting unrealistic for most’

TDG: ‘Cord-Cutting unrealistic for most’

According to Alan Wolk, Senior Analyst with The Diffusion Group (TDG), whilst there was much rending of clothing and gnashing of teeth about the Q2 2015 pay-TV subscriber statistics (along…

Nielsen: 20% still only use DVDs

Nielsen: 20% still only use DVDs

Findings from Nielsen’s Home Entertainment Consumer Trends report suggest that the type of content US video consumers watch and what content they pay for has shifted over the past few…

TDG: Internet STBs in 21% of US broadband homes

According to a new analysis from TDG, The In-Home CE and Home Networking Ecosystem, 2015, Internet set-top boxes (iSTBs) such as Apple TV and Roku are now present in 21…

Consumers want personalised video experience from brands

In an attempt to understand how customers interact with content put forward by brands, Rapt Media has examined the behaviours and preferences of more than 2,000 consumers in the US…

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