Category archives for: Consumer Behaviour

Multi-screening mainstream in Europe


To mark World Television Day on November 21st, TV organisations from around Europe have brought together the latest statistics to reveal how TV and social media complement each other. The insights show how ‘multi-screening’ is becoming a mainstream activity in many countries, how TV drives commentary online and how the marriage of TV and Internet-connected second screens presents opportunities for […]

Mobile bumps TV as America’s first screen

Mobile  analytics firm Flurry, owned by Yahoo, has found that time spent on mobile devices grew in the US by 9.3 per cent – from 2 hours and 42 minutes to 2 hours and 57 minutes – in the past nine months. That is almost 3 hours per day spent on mobile devices by the average American consumer, while time […]

NATPE, CEA continue viewing research project

NATPE||Content First and the Consumer Electronics Association (CEA) have for a second consecutive year jointly commissioned a consumer research study, this time to gather insight into the content discovery process and alternatives to live TV viewing. Findings from the two-phase study will be presented in two co-branded research reports at the 2015 International CES and NATPE||Miami in January 2015 with […]

Live OTT viewing up 214%

FreeWheel has published its Q3/14 Video Monetisation Report: Digital TV’s Time is Now. After having been touted as an integral part of TV’s future for some time, FreeWheel believes it is now clear from the behaviour of consumers, publishers, advertisers, and investors that digital video is paramount to the future of TV. Since last year authenticated ad views have grown […]

BT decodes secret to the perfect TV episode


Aided by a study commissioned to mark BT TV’s expanded content offering, the broadcaster says it has cracked the code for the most unmissable TV episode, with the help of consumers and leading television experts. According to the analysis of the top 50 most popular shows

TV advertising still king in CEEMEA

Research from Discovery Networks and the Future Foundation has revealed the power and resilience of television advertising with audiences in Central Eastern Europe, Middle East and Africa (CEEMEA), in a period which has seen a surge in ownership of connected devices, a rapid increase in time spent online and a trend towards multi-screen viewing across the region. In this context, […]

Australian consumers fear higher prices from anti-piracy push

Most Australians consumers fear they will face higher Internet bills if Internet Service Providers (ISPs) are forced to shoulder the responsibility for identifying, monitoring and punishing people who illegally download content from the Internet, according to extensive new research released by trade body the Communications Alliance. The research shows that most Australians agree the illegal downloading of content from the […]

PC-to-TV connections in Europe outpace US

Research from Parks Associates into the European pay-TV industry and the ‘Internet of Things’ shows adoption of PC-to-TV connections in Europe exceeds adoption in the US. Among broadband households, 54 per cent in Spain and 38 per cent in the UK and

John Lewis Xmas ad not so Shazam-tastic


John Lewis is widely regarded as the ‘King of the Christmas ad’, known for using tracks (generally covers) from young singers. This year is no different, with the track of choice being Tom Odell’s cover of John Lennon original, ‘Real Love’. Data from Shazam shows

Streaming mixed blessing for pay-TV

The proliferation of streaming video alternatives, while still posing a long-term competitive challenge for traditional pay-TV providers, may also be producing beneficial results across the service category, as indicated by a recent consumer survey from global research consultancy TNS. As the economic climate has improved, the quantity and diversity of video content entering the home via paid programming sources appears […]

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