Advanced Television

Consumer Behaviour

Research: Ad load, user experience balance crucial for SVoDs

ScreenThink, MTM’s market intelligence insights tool for the TV and video industry, has published the findings of its latest research report which paints a picture of a changing landscape for SVoD services in the UK in the wake of multiple updates from the leading brands. In a climate where some SVoD services are experiencing user […]

March 19, 2024

Biggest TV audience of the year for ITV’s FA Cup coverage

The biggest UK television audience of the year across all channels watched ITV’s free to air coverage of Manchester United’s FA Cup quarter-final win against Liverpool on March 17th with a peak of 8.6 million tuning in as the game went into extra-time. United earnt a dramatic 4-3 victory with a last gasp winner over […]

March 18, 2024By Nik Roseveare

Ofcom: Kids regularly see violent online content

Children first see violent online content while still at primary school and describe it as an inevitable part of being online, according to research commissioned by UK comms regulator Ofcom. All children who took part in the research came across violent content online, mostly via social media, video-sharing and messaging sites and apps. Many tell […]

March 15, 2024By Colin Mann

Research: Free streaming increases lead over SVoD

Data from Omdia has revealed that after more than five years of an increase in SVoD stacking behaviours, the once-dominant model is beginning to show signs of strain. According to Omdia’s analysis from November 2023, the number of SVoD services per home has declined in a number of markets for the first time. Simultaneously, free […]

March 13, 2024

Research: SVoDs struggle to find identity with consumers

As Hollywood works to get its groove back in 2024, Hub Entertainment Research’s annual Evolution of Video Branding study confirms that consumers struggle to differentiate streaming platforms in an ecosystem full of options. Key findings include: Awareness of leading streaming services is universal, but many consumers aren’t confident what differentiates one platform from another. Nearly […]

March 13, 2024

The Gentlemen debuts at Netflix #1

The Gentlemen, Guy Ritchie’s new gangster series starring Theo James and Kaya Scodelario, debut atop Netflix’s English TV List in the week commencing March 4th, with 12.2 million views. Avatar: The Last Airbender, which was recently renewed for two more seasons, held strong in second place with 9.1 million views. True crime and true love […]

March 13, 2024

Research: US streamers accept ads

Ad-supported streaming service Tubi has released findings from The Stream 2024: Streaming Insights for Marketers. In this year’s report, Tubi, who partnered with The Harris Poll to conduct the research, provides a deep dive intoA the behaviours and preferences of today’s streamers to help inform marketing strategies. “Viewers love Tubi because we provide frictionless access […]

March 12, 2024

Research: US multicultural homes favour 5G wireless Internet

As mobile providers such as T-Mobile and Verizon make 5G wireless home Internet available in more US markets, awareness of the service is growing among multicultural households, according to a recent Horowitz Research study, State of Media, Entertainment, and Tech: Disruptions. About two in three multicultural consumers who do not already subscribe to 5G wireless […]

March 12, 2024

Forecast: Cord-cutting to hit W Europe pay-TV

Western Europe will lose nearly 9 million pay-TV subscribers between 2023 and 2029 to reach 93 million – down by 8 per cent, according to the Western Europe Pay-TV Forecasts report from analyst firm Digital TV Research. This is nowhere near as bad as the US as pay-TV penetration will still be 53 per cent […]

March 11, 2024

Data: Barbie out-streams Oscar rivals

Barbie has accumulated a far larger audience than any other Oscar-nominated movie, after their arrival to streaming platforms, far surpassing Netflix’s nominee, Maestro, by 45 per cent according to data from Plum Research. In the first seven days of its release Barbie (on Max) was viewed by 4.1 million unique viewers in the US, compared […]

March 8, 2024