Category archives for: Consumer Behaviour

7.6m US homes considered cord-cutters

With the explosion of smartphones and digital tablets and the steady rise of Internet-connected televisions, gaming consoles, etc, consumers are increasingly watching streaming or downloaded video when and where they want. According to research from Experian

Fox leads channel brand recognition

The Walking Dead

In a worldwide brand study commissioned by Fox International Channels (FIC) and conducted by Phoenix Marketing International, Fox delivered 94 per cent brand awareness, and beat out all competing channels for overall brand strength.  The channel brands Fox outscored included Discovery, Disney, Warner Bros and NBC Universal. Local brands were also included in the research. The study polled pay-TV subscribers [...]

75% connected device users say video apps important

Video apps are indispensable for most connected TV device users (connected TVs, video game consoles, Blu-ray players and streaming media boxes). According to research from NPD Connected Intelligence, 75 per cent of connected TV app users say video apps are ‘extremely’ or ‘very important’. Netflix ranks on the top of the list of video and TV everywhere Network apps cited as [...]

Who are the cord-cutters/cord-nevers?

Depending on whom you talk to, video cord cutters and cord nevers are sure to multiply exponentially or remain a rare commodity.  Reality is somewhere in the middle, says SNL Kagan. Video cord cutters,

Live TV still trumps other modes

Findings from research led by Ipsos Open Thinking Exchange (Ipsos OTX) polling 15,551 adults in 20 countries suggests that most (86 per cent ) global respondents who watch TV indicate they usually watch TV programming ‘live, although other popular modes of watching are catching on such as

Game of Thrones leads Oz (legal) downloads

game-of-thrones

Following a fortnight in which Australia was identified as the country most prolific at pirating Season 4 of Game of Thrones, with pay-TV platform Foxtel publicly defending its exclusivity and pricing strategy, the fantasy drama also

Downton Abbey tops Roku title search

downton_abbey

Streaming platform Roku has analysed aggregated Roku Search on-device results from last few months, with findings indicating that Roku customers agree that it’s the golden age of TV with television series dominating the top 25 searched titles. Downton Abbey takes the number one spot among most-watched TV series. The top list includes a mix of comedy, drama and kids shows [...]

Study: True economic impact of piracy “unclear”

pirate-key

Noting that consumers copy and share digital files, with this being blamed for a potentially catastrophic decline in certain markets, an academic study has sought to establish why consumers copy and whether this is as economically harmful as often thought. CREATe, the UK research centre for copyright, has put a decade of evidence to the test by reviewing studies published [...]

TDG: Legacy TV to decline as online rises

FCC Chairman Tom Wheeler opened NAB this week by warning attendees that the legacy TV industry has reached an “inflection point” where online providers “can move from being the disrupted to the disruptor”. According to a new report from TDG – 2020 Vision – Video Viewing Forecasts by Age and Service, 2013-2020 – this is indeed what will happen in [...]

Over a quarter share content across devices at home

Over a quarter (26 per cent) of adults have shared media and/or content across separate devices via their home WiFi network, according to findings from market research firm YouGov. The report – Connected Devices, 2014 – found that just over a third (34 per cent) of adults specifically look for devices they can connect to their existing devices across their [...]

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