Category archives for: Consumer Behaviour

Australians increasingly connecting TVs

australia

One in eight Australian households now have a Smart TV – almost a sixfold increase over the last four years, data from Roy Morgan Research shows. 1.125 million homes now contain at least one television with an inbuilt Internet connection, from brands including Panasonic, LG, Sony and Samsung. But as well as Smart TVs, there are now

Streaming media players in 40% US Internet homes by 2017

youtube

By Q1 2017, 40 per cent of US Internet homes will have a streaming media player, bringing the total number of homes with these devices to 39 million, according to an NPD Connected Intelligence Connected Home Forecast.  At the beginning of 2014 only

Children’s TV viewing drifts towards paid-VoD

kids-with-ipad

The 2015 Childwise Monitor, an annual report looking at children’s media consumption, shows that the equipment mix is changing. Most children have their own computer or tablet, phone, games console and television – but console, television and to an extent, phone ownership, is falling. Tablet ownership continues to grow, although it’s slowing. The major tablet ownership increase is among younger […]

17% US ‘likely’ to be HBO OTT subs

True-Detective

Research from Parks Associates suggests that 17 per cent of US broadband households are likely to subscribe to an OTT video service from HBO. Among these likely subscribers, 91 per cent are currently pay-TV subscribers, and roughly one-half would cancel their pay-TV service after subscribing to this HBO OTT service. The research firm reports

Online sports viewing to grow tenfold

A passion for live sports and the growing availability of OTT TV services will see consumers increasingly engage sports on broadband platforms, according to research firm TDG. According to TDG, whether measured in ratings or revenue, TV coverage of live amateur and professional sporting events is

Consumers increasingly embracing streaming

According to part two of the results from the second NATPE||Content First and the Consumer Electronics Association (CEA) joint research study on consumer attitudes toward television viewing, greater opportunities exist for content creators and content rights holders as consumers continue to embrace and seek out streamed content. The study found that viewers who stream TV programmes say they have more […]

Record-breaking 2014 for iPlayer

BBC iPlayer and BBC iPlayer Radio saw a record-breaking 3.5 billion TV and radio programme requests in 2014 – up from 3.1 billion in 2013, with over 2.6 billion TV requests and over 860 million radio requests across all devices. The much-anticipated return

Court Orders cut pirate traffic

A report compiled by Incopro, commissioned by the Motion Picture Association – the international trade association working for major companies that invest in, produce, distribute and market film and TV content in the UK – has revealed that copyright infringing websites subject to site blocking Court Orders by the main ISPs have lost nearly three-quarters (73.2 per cent) of their […]

Irdeto: Video gaming imposes on TV consumption

Irdeto has launched its Eye on 2020 report, a series of predictions over the next five years covering trends that will impact the broadcast and content industries, including the connected home, piracy, platform expectations and future differentiators. In what is set to be a make or break time for operators looking to flourish and as new technologies, content and demographic […]

Catch-up driving viewing more than live TV

After years of being told that ‘family viewing time’ around the television will become a thing of the past, data from KPMG shows that the typical British family continues to congregate around a TV set. Today’s modern family is, however, drawn towards catch up – rather than real-time – viewing. According to KPMG’s latest Media Tracker, almost

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