Category archives for: Consumer Behaviour

Research encourages Tablet TV launch prospects

TabletTV2

Tablet TV is nearing its San Francisco-area beta launch in partnership with the KOFY-TV station, owned by Granite Broadcasting – and the timing looks to be ideal, according to new data from Frank N. Magid Associates, a research-based strategy consulting firm. There is extremely strong market

Robust solutions essential for multiscreen adoption

A Parks Associates white paper has examined the new direction for multiscreen services and the overall role of the operator. The research examines the impact that the proliferation of new devices and multiscreen features has had on the evolution of the TV landscape and highlights how a strategic, planned design approach will allow operators to retain audience loyalty and generate […]

EY: ‘Content needs to be cross-media’

On the eve of the Edinburgh TV Festival, where executives debate the future direction of the industry, analysts at consultancy firm EY, a major festival sponsor, have made a number of predictions on the hot topics at the event:

Brits still prefer to watch live TV, on their TV

watching-football

Research reveals that despite the growth in TV viewing via PC, tablet and smartphones, 89 per cent of viewers still regularly use the TV to watch their content live – with 85 per cent also stating that the TV is their preferred screen. The research from global broadcast solutions provider BroadStream Solutions,

Millennial cord-nevers likely to remain so

kids-with-ipad

According to analysis from analyst group nScreenMedia, 19 per cent of millennials do not have pay-TV. Just 2 per cent of those say they intend to get it in the next three months. A big part of the problem for operators is that these young viewers have grown up in the interactive world of the Internet and mobile phones. The […]

Online supplements traditional pay-TV

Findings from Hub Entertainment Research suggest that pay-TV customers pick and choose online sources to supplement- rather than replace – the content they get from their cable, satellite, or telco TV provider. The firm suggests that although the risk of true cord cutting is low, the greater risk is to

Australia: 52% of streaming TV mobile

Mobile screen time is leading the way in Australia according to data released by IAB and Nielsen which shows that 52 per cent of digital screen time is spent on mobile devices.  The findings, which come from the second round of data in the IAB / Nielsen Mobile Audience Panel Pilot study, found that average digital screen time per person […]

Drama series drive SVoD

Research from GfK reveals, for the first time, consumption data at a title level for programmes viewed on subscription-video-on-demand (SVoD) services in the US and UK as well as key facts about sign-up that reveal the importance of access to large content libraries and the ability to watch anytime playing a key role. In the UK, Breaking Bad is a […]

Techie teens shaping how we communicate

A ‘millennium generation’ of 14 and 15 year olds are the most technology-savvy in the UK, according to Ofcom research, which shows that after our teens our digital confidence begins a long decline. Teens born at the

Value-added features make STBs seem obsolete

Smart applications and more interaction with the TV, both with different devices and for better navigation without a cumbersome TV remote, are priorities for consumers’ next TV purchase in the UK and US. A  study from the Digital Home Observatory (DHO) at Strategy Analytics

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