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Studies: SVoD satisfaction motivates cord-cutting

Overall satisfaction with alternative video services such as streaming and transactional-based OTT offerings is considerably higher than it is with traditional pay television service, spurring an increase in cord-cutting from…

53% prefer ad-supported online TV to paid

The online TV market appears to be settling on monthly or yearly subscriptions as its pay model of choice. One example: Hulu’s recent decision to discontinue its ‘free-with-ads’ service and…

Digital-native Millennials embrace ‘traditional’ media

As the first true digital natives, Millennials’ online behaviour has been a source of fascination across the globe, the UK being no exception, reports comScore. In many ways, they embrace…

Nielsen: VR improves ad recall

Nielsen: VR improves ad recall

According to a Nielsen study, people watching virtual reality videos recalled the brands mentioned 28 times more than in traditional commercials. Recall of 360 degree content in general was eight times…

Nielsen: 84m watch US Presidential debate

The US Presidential debate between Hilary Clinton and Donald Trump on September 26th drew 84 million US television viewers according to Nielsen, a record for such an event and numbers…

Nielsen: Live viewing losses slowing

The amount of time spent watching live TV dropped in the second quarter but the erosion is slowing, says Nielsen. According to its Q2 Total Audience Report, consumption habits in…

Millennials forego pay-TV for SVoD

Millennials forego pay-TV for SVoD

According to research from The Diffusion Group, a majority of Millennial Cord-Nevers – adult broadband users between the ages of 20 and 35 that have never signed up for a…

51% online video plays on mobile devices

Ooyala has published its Q2 2016 Global Video Index, drawing insights from more than 3.5 billion video analytic events per day from 220 million viewers across the world. This quarter,…

CTA: 4K adoption faster than HD

CTA: 4K adoption faster than HD

Consumer take-up of 4K Ultra HD TV sets is happening at a faster rate than was the case for HD, according to Gary Shapiro, President of the Consumer Technology Association.…

NFL keeps US cable TV thriving

NFL keeps US cable TV thriving

An online survey conducted by charterbundledeals.com has confirmed that online streaming and VoD websites are not yet a danger to US cable TV subscriptions, as users are largely satisfied with…

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