Category archives for: Consumer Behaviour

Live TV trumps other modes

Findings from research led by Ipsos Open Thinking Exchange (Ipsos OTX) polling 15,551 adults in 20 countries suggests that most (86 per cent ) global respondents who watch TV indicate they usually watch TV programming ‘live, although other popular modes of watching are catching on such as streaming or downloading from a computer (27 per cent ), streaming from the [...]

Game of Thrones leads Oz (legal) downloads

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Following a fortnight in which Australia was identified as the country most prolific at pirating Season 4 of Game of Thrones, with pay-TV platform Foxtel publicly defending its exclusivity and pricing strategy, the fantasy drama also proved to be Australia’s most legally downloaded TV programme or film in 2013, according to new data from the Australian Home Entertainment Distributors Association [...]

Downton Abbey tops Roku title search

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Streaming platform Roku has analysed aggregated Roku Search on-device results from last few months, with findings indicating that Roku customers agree that it’s the golden age of TV with television series dominating the top 25 searched titles. Downton Abbey takes the number one spot among most-watched TV series. The top list includes a mix of comedy, drama and kids shows [...]

Study: True economic impact of piracy “unclear”

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Noting that consumers copy and share digital files, with this being blamed for a potentially catastrophic decline in certain markets, an academic study has sought to establish why consumers copy and whether this is as economically harmful as often thought. CREATe, the UK research centre for copyright, has put a decade of evidence to the test by reviewing studies published [...]

TDG: Legacy TV to decline as online rises

FCC Chairman Tom Wheeler opened NAB this week by warning attendees that the legacy TV industry has reached an “inflection point” where online providers “can move from being the disrupted to the disruptor”. According to a new report from TDG – 2020 Vision – Video Viewing Forecasts by Age and Service, 2013-2020 – this is indeed what will happen in [...]

Over a quarter share content across devices at home

Over a quarter (26 per cent) of adults have shared media and/or content across separate devices via their home WiFi network, according to findings from market research firm YouGov. The report – Connected Devices, 2014 – found that just over a third (34 per cent) of adults specifically look for devices they can connect to their existing devices across their [...]

1 in 5 Americans connect social media and TV

Nineteen per cent of online Americans ages 15-54 say they are reached by social media at least once a day regarding primetime TV, according to a Council for Research Excellence (CRE) study. For example, someone who saw something or posted something about a primetime TV show on Facebook or Twitter would fall within this category. Sixteen per cent of primetime [...]

Australia embraces new screens

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The latest Australian Multi-Screen Report, covering the fourth quarter of calendar 2013, shows robust viewing of broadcast television on in-home TVs. Australians are spending more time watching conventional television than they did a year ago and are also using Internet-connected devices to complement their viewing of TV and other video. An estimated 40 per cent of homes now have tablets [...]

Over half of Spain Internet users download illegally

Eighty-four per cent of digital content consumed in Spain is illegal, according to a study published by industry lobby group La Coalición (The Coalition of Creators and Content Industries). Results of the most recent Piracy Observatory and Digital Contents Consumption Habits show that illegal downloads continued to grow in Spain during 2013. The survey carried out by independent consulting company [...]

90% UK Twitter users to watch World Cup

This summer, many millions of people across the globe will tune in to watch the 2014 FIFA World Cup, and that will include 90 per cent of UK Twitter users, according to a new study from GlobalWebIndex cited in the Twitter UK Advertising Blog. The study highlights how many UK users will be tweeting throughout the month-long football tournament, which [...]

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