Findings from the Future of Audience and Revenue Study from AI-driven audience engagement and sales intelligence solutions provider Futuri, with SmithGeiger, reveal tectonic shifts in how Americans perceive, consume and pay for media content, as well as media executives’ predictions for the sector and confidence in their ability to meet emerging challenges. The study explored […]
The rise and proliferation of SVoD services is the most transformative media and entertainment development in recent years, notes Whip Media. SVoD has changed how people consume and purchase content and how studios and producers pursue monetising that content. Beyond that, it continues to force advertisers to find ways to reach viewers who have abandoned […]
The new James Bond movie, No Time to Die, will be the spark that brings film fans back to the beleaguered cinema industry, predicts entertainment firm and online gaming site, PartyCasino. Research carried out by the site found that 83 per cent of UK movie-goers plan to watch the new Bond film, which saw its […]
Since 2015, Hub Entertainment Research’s annual Decoding the Default study has tracked the TV source that consumers turn on first when they’re ready to watch. This year’s study uncovers a number of surprising shifts in viewers’ first stop for TV. Highlights from the study: 1) More than half of all TV viewers say their TV […]
Reported time spent watching TV shows and movies in the US in the first half of 2021 rose 4 per cent over last year, as screen-entertainment spending declined by 1 per cent. Viewing hours from January through June 2021 made up nearly one-third (30 per cent) of the time US consumers spent entertaining themselves, according […]
A report from MoffettNathanson Research (MN) looks at the “pathetic” viewing numbers for the Tokyo Olympics and compares and contrasts them with previous Games. But the study says that all TV sports viewing in the US, including the NBA, MLB, Masters and the NHL, have suffered serious declines over the past year. The Olympics were […]
Data from analyst firm Parks Associates reveals 54 per cent of US broadband households now combine one of the big three VoD players (Netflix, Amazon, Hulu) with at least one other subscription OTT service. Currently, 82 per cent of US broadband households subscribe to an OTT service, and OTT service stacking has grown exponentially as […]
Internet security advisory firm Techshielder has analysed the most pirated films over the last year to find out how much piracy cost Hollywood. Action films appear to be a big hit amongst online pirates, as this is the genre that has seen the biggest number of illegal downloads tied with the biggest amount of money […]
Findings from streaming platform and device specialist Roku’s annual survey, The Streaming Decade, indicate that, over the last year, the shift to TV streaming was accelerated by the pandemic with more content – including live programming and new movie releases – moving to TV streaming. The ease-of-use, cost-savings, and content quality of TV streaming was […]
Asia Pacific will have 698 million SVoD subscriptions by 2026, up from 502 million at end-2021, according to the Asia Pacific SVOD Forecasts report from analyst firm Digital TV Research. China will provide 354 million SVoD subscriptions in 2026 – or half of the region’s total. India will reach 157 million. “China will remain dominant, […]