Network benchmarking, analysis and testing specialist Global Wireless Solutions (GWS) has revealed that AT&T finished first in GWS’s annual OneScore ranking – which tests mobile network performance. As a result, AT&T earned the title of ‘Nation’s Best Network’, while Verizon finished second and T-Mobile placed third. GWS’s OneScore ranking combines controlled, scientific tests of the […]
According to research from market intelligence firm TDG, the diffusion of Internet-connected TVs (CTVs) in the US – now inherently tied to the uptake of high-speed residential Internet services—is slowing. At the same time, however, CTVs are reaching beyond the living room and master bedroom to other rooms of the home. “Roughly 85 per cent […]
Integral Ad Science (IAS), a global player in digital media quality, has released The Context Effect, the company’s latest biometric research on the importance of context in advertising. Conducted with IAS and Neuro-Insight, a neuromarketing and neuroanalytics company, this study goes beyond traditional survey data on consumer preferences and examines brain activity in response to […]
Despite several poor economies, Latin America will have 131 million SVoD subscriptions by 2026; up from 76 million at end-2021, according to the Latin America SVOD Forecasts report from analyst firm Digital TV Research. Brazil will remain the market leader, with 49 million subscriptions by 2026. Mexico will bring in another 32 million. “Five US-based […]
Gross SVoD subscriptions [for movies, linear channels and TV episodes – excluding other platforms such as sports] in the US will climb by 33 per cent from 338 million at end-2021 to 450 million in 2026, according to the North America SVOD Forecasts report from analyst firm Digital TV Research. About 87 per cent of […]
Findings from Leichtman Research Group’s study, Emerging Video Services 2021, indicate that 78 per cent of all US households have a subscription video on-Demand (SVoD) service from Netflix, Amazon Prime, and/or Hulu – compared to 78 per cent in 2020, 74 per cent in 2019, and 59 per cent in 2016. Among those that have […]
With the rise in remote working and learning, 58 per cent of respondents across the US, UK and Germany said they encountered more home Wi-Fi issues than before the COVID-19 pandemic, and a remarkable 55 per cent said they had daily issues with their home Wi-Fi, according to a recent survey commissioned by service provider […]
Saudi Arabia has seen social media usage “sky-rocket” according to a study from media agency Crowd and its Global media Insights report, using data from Euromonitor’s Digital Consumer trends. Because of the widespread use of smartphones, locals are using social apps more frequently, especially between 2020 and 2021. Statistics show that social media usage increased […]
A report by Ampere Analysis has found that, while in the last decade, pay-TV’s share of sports rights – by value – has grown by 20 per cent in Western Europe, only one in three sport fans has access to premium sport channels. Free-to-air channels reach over 800 million Europeans, leading to increased engagement in […]
Findings from Wurl Analytics, the research division of streaming TV specialist Wurl, suggest that lost US revenue for four of the top SVoD platforms as a result of churn totalled $80.2 million (€68.1m) in the month of April 2021 alone. In its first report, Churn Analysis Report 2021, Wurl Analytics uncovers the far-reaching financial impact […]