Insights uncovered by global adtech company Amobee reveal which content consumers are engaging with the most leading up to the Olympic Games in Tokyo. The reports shows that Olympics Enthusiasts are more likely to be female, have a higher household income than General Sports Fans and skew towards the 45+ age group, making Olympic Enthusiasts […]
Up until recently, the narrative around ad-supported TV services was relatively straightforward, according to analyst firm Hub Entertainment Research. The popularity of streaming services such as Netflix, coupled with steady pay-TV subscriber losses, seemed to be signs that services with ads could one day be a thing of the past. And then FASTs (free ad-supported […]
The state of the race for 5G subscriber adoption has tightened up significantly, as global wireless 5G connections for Q1 2021 have been adjusted to 298 million, according to 5G Americas, the wireless industry trade association and voice of 5G and LTE for the Americas. Last quarter, 5G Americas reported that data provided by research […]
While 66 per cent of households believe network operators have coped well during the COVID-19 pandemic, the second chapter of EY study, Decoding the digital home, reveals a disconnect between what connectivity providers offer and what customers need. Fifty-eight per cent of UK households believe broadband reliability is more important than speed – the latter […]
A survey from recommendation site Allconnect reveals a gap in Internet knowledge among several key groups in the US, and some dissatisfaction among those same groups as well. Older Americans made up one of the largest percentages of people who didn’t know their Internet speed but were unsatisfied with what they had. The survey, conducted […]
As the US continues to emerge and adjust to post-pandemic life, it is evident that the growth and disruption of the streaming revolution continues at pace, according to a Horowitz Research survey of content viewers nationwide. The data show that streaming now supplants MVPD services in penetration and is closing in on time spent by […]
Research from Ampere Analysis into how people living in the US and Canada are consuming media – from SVoD to social media – has highlighted key similarities and differences between the two markets: More than half of US respondents are ‘Super Stackers’
More than two million UK households are at war over who gets to watch the big screen when the Euro 2020 football tournament is on, according to research by Uswitch, the comparison and switching service. Close to one million unlucky fans have been relegated to watching the football on a secondary screen after a family […]
Mediavision’s analysis of the Nordic audiobook market shows that 2.3 million Nordic households subscribe to an audiobook streaming service. Growth in the region is mainly driven by Finland and Norway – both with significant penetration growth year-on-year. Denmark and Sweden remain stable and there are clear signs of maturity. Looking at specific services, pan-Nordic services […]
Reuters has launched its Digital News Report 2021 – a comprehensive annual report on news consumption worldwide. This year’s report covers 46 markets, including six new ones: India, Indonesia, Thailand, Nigeria, Colombia and Peru. The report provides evidence that some news organisations have benefitted from a desire for reliable information over the last year – […]