Netflix is the UK’s most popular streaming service – that people are hoping to access for free. Research from IVA Advice has revealed the streaming platform receives the most online searches when accompanied by phrases like “free” and “how to get free”. The company accounts for half (50 per cent) of all searches looking for […]
Research into the use of Connected TVs to access VoD content carried out by video advertising software provider FreeWheel suggests that the majority (61 per cent) of Connected TV users surveyed say it is their preferred device for watching video, because of the enhanced user experience and the opportunity for shared viewing. The study was […]
The Nordic video market remains one of the strongest and most progressive in the world reports Futuresource Consulting, with Sweden, Denmark, Norway and Finland enjoying high penetration of superfast broadband, wide adoption of the English language, a high level of disposable income and an overall thirst for entertainment.
In a year with a global pandemic significantly limiting social interaction, technology became more important than ever, especially for older adults, according to research from US seniors’ organisation AARP, which found that more older adults (44 per cent) view tech more positively as a way to stay connected than they did before Covid-19. In addition, […]
A survey of more than 5,000 football fans, to understand their viewing habits and interest levels when it comes to women’s professional league football, carried out by sports footwear specialist RunRepeat, suggests that if it is easily accessible on TV, the viewership could increase by 300 per cent-350 per cent. Interestingly, male football fans are […]
Findings from omnichannel sell-side advertising platform Magnite’s CTV in LATAM: The Future Forward report show that there is widespread adoption of connected TV (CTV) streaming platforms across Brazil, Argentina, and Mexico. The study of over 4,000 consumers across the region’s largest markets – Brazil, Argentina, and Mexico – identifies how audiences are consuming TV and […]
Multichannel programmer UKTV has released consolidated viewing figures from the first quarter of the year and announced its highest ever Q1 share of viewing (4.73 per cent) with UKTV Originals continuing to entice viewers. Popular channels Dave, Drama, Gold, Yesterday and Alibi have all experienced growth between January 1 and March 31 as well as […]
BBC iPlayer has seen its best quarter on record with over 1.7 billion streams in the first three months of the year, according to figures released by the Corporation. The streaming service has grown 22 per cent on the same period last year, driven by the success of new titles such as The Serpent and […]
The Media Quality Report for H2 2020 from digital ad verification specialist Integral Ad Science (IAS), which provides global benchmarks for viewability, brand safety and ad fraud across digital environments and channels, suggests that amid turbulent times, UK brand risk increased across all media environments in H2 2020. Brand risk on desktop display rose 3.2 […]
The latest wave of the Online copyright infringement tracker survey from the UK’s Intellectual Property Office suggests that during lockdown, some respondents reported that with their general consumption in entertainment increasing, so too did their use of illegal sources, with motivations being a lack of access to specific content on streaming subscriptions, availability on existing […]