Advanced Television

Consumer Behaviour

Data: Millions of Americans streamed election news for free

Following the 2020 US presidential elections, streaming device and platform specialist Roku has released new data detailing the significant growth in consumption of election-related news via streaming on the Roku platform. The analysis coincides with newly-released data from a nationwide survey of more than 2,000 US adults, conducted by The Harris Poll for Roku prior […]

November 19, 2020

Research: UK least willing to watch foreign language content

Ampere’s Consumer media and entertainment tracker has found that consumers in English speaking markets are the least likely to enjoy foreign language content, with consumer preferences towards subtitled and dubbed content the lowest in the UK and South Africa. In the UK, only 24 per cent of Internet users said they enjoyed watching subtitled content, […]

November 13, 2020

Italy sees highest TV audience in 5 years

Italy registered the highest TV audience ratings in the past five years in October 2020, a trend that continued into the first week of November. Data published by Studio Frasi shows that the second wave of the Covid-19 pandemic has once again increased TV consumption throughout the country. In the week November 1st to 7th, […]

November 12, 2020From Branislav Pekic in Rome

Report: Gameplay time on Samsung TVs grows

A new report from Samsung Ads Europe, the media and advertising division of Samsung Electronics, reveals Gamers are spending more time gaming per day across Samsung TVs in EU5 territories with significant double-digit growth (+21 per cent) since January. Samsung Ads Europe refers to Gamers as game consoles connected to a Samsung TV that played […]

November 12, 2020

Research: Lockdown Brits becoming more creative

Everyday creativity is on the rise as the UK is finding more time to pursue new hobbies with 55 per cent of people now more creative with their time than they were before lockdown, and at unexpected times of the day thanks to the increase in working from home and a shift in work/life balance. […]

November 11, 2020

Research: Online sources preferred for favourite shows

Findings from Hub Entertainment Research’s annual Conquering Content study, which tracks how TV viewers discover and watch new TV shows, suggests that a perfect storm of developments – the steady stream of new viewing platforms, the rapid growth in exclusive streaming content, and the continuing decline in MVPD subscriptions – has combined to accelerate the […]

November 9, 2020

Research: 60% US homes sub to pay-TV and SVoD

Findings from Leichtman Research Group indicate that 60 per cent of US TV households have both a pay-TV service and at least one SVoD service. In addition, 20 per cent of TV households have an SVoD service but not pay-TV, 14 per cent only have a pay-TV service, and 6 per cent have neither pay-TV […]

November 9, 2020

Analyst: Pandemic boosts console market; delays 8K TV

The ongoing pandemic is having different impacts on the media device market, according to tech market advisory firm, ABI Research. The pandemic boosted the game console market yet curbed flat-panel TV sales. The arrival of next-generation

November 5, 2020

Survey: Amazon & HBO lead SVoD growth in Spain

Amazon Prime Video and HBO experienced the largest growth in the Spanish SVoD market, according to a 1,000-sample survey by consultancy firm GECA. Some 62.1 per cent of all

November 3, 2020From David Del Valle in Madrid

OTT in 50% of Spanish homes

The pandemic has boosted the use of streaming platforms in Spain, with a growth of 33 per cent in the second quarter of the year against the same period last year, according to CNMC. This significant growth has driven streaming platforms to be in 50 per cent of all connected households. In just three years […]

October 30, 2020From David Del Valle in Madrid