Advanced Television

Consumer Behaviour

Research: Smart TV & streaming stick usage surges

As millions of Americans adjusted to working from home and having to practice distance learning due to the Covid-19 pandemic, research from Comscore shows engagement with streaming services and year-on-year in-home data usage surged in the beginning of May 2020. When it comes to viewing entertainment through devices like streaming boxes/sticks and smart TVs, the […]

May 27, 2020

Research: Lockdown sees younger viewers turn to UKTV classics

Multichannel programmer UKTV says it is outpacing television’s general upward viewing trend during lockdown with its mix of bold originals and classic programming proving a hit with younger viewers. The network has seen a 55 per cent volume increase in 16-34s versus the pre-lockdown period, with April marking UKTV’s best SOCI (share of commercial impacts) […]

May 27, 2020

Research: 53% US adults watching more TV

Consumer research from Leichtman Research Group (LRG) finds that since the impact of the coronavirus pandemic, 53 per cent of adults ages 18 and above in US TV households agree (8-10 on a 1-10 scale) that they now spend more time watching TV per day, while 16 per cent disagree (1-3). There are no significant […]

May 27, 2020

Research: UK lockdown drives comms app usage

UK multiplay telco EE, a BT Group company, has released its Mobile Network data report from February to May 2020, tracking the changing trends and habits of the UK’s most used apps and services throughout lockdown. The insights highlight: The stockpiling shopping patterns in March The shift to limited exercising outdoors Changing behaviours around food […]

May 27, 2020

Australia: Disney+ hits 2m subs in 4 months

Data from Roy Morgan shows Disney+ continuing its stellar growth with over 2 million Australians now using the SVoD service after only launcing in the country four months ago. As a comparison, it took market leader Netflix six months from launching in Australia in March 2015 to attract over 2 million viewers. Overall, Netflix has […]

May 26, 2020

Research: US lockdown drives broadband service upgrades

According to research from actionable intelligence firm The Diffusion Group (TDG), 7 per cent of US broadband households upgraded their service in April 2020, a rate that varies dramatically relative to the number of children under 18 living at home. Only 4 per cent of broadband households without children under 18 at home upgraded their […]

May 26, 2020

Study: UK confused about 5G

With 5G conspiracy theories prompting a spate of attacks on mobile network infrastructure and essential workers across the UK, a study from mobile network benchmarking firm Global Wireless Solutions (GWS), conducted before the current pandemic, reveals a

May 22, 2020

ASA: Kids’ exposure to gambling & alcohol ads remains low

UK advertising regulator the ASA has published its latest report on children’s exposure to TV ads for alcohol and gambling, providing exposure figures for 2019. The UK advertising rules contain scheduling restrictions designed to reduce significantly under-18s’ exposure to ads for age-restricted product categories such as alcohol and gambling. Reflecting that, reporting on exposure data […]

May 22, 2020

Analysis: M&E to take $160bn Covid-19 hit

The latest forecast revisions from Ampere Analysis reveal that the global entertainment sector is set to lose $160 billion (€146bn) of growth as a result of the Covid-19 pandemic over the next five years. While the biggest impact will be felt in 2020 and throughout 2021, growth will be reduced each year for the duration […]

May 21, 2020

Report: SVoD and TVoD set records in Nordics

The Nordic video markets are some of the strongest and most progressive in the world. Sweden, Denmark, Norway and Finland enjoy high penetration of superfast broadband, wide adoption of the English language, a thirst for entertainment and a high level of disposable income. According to Futuresource Consulting, not only are consumers in the region subscribing […]

May 21, 2020