Advanced Television

Consumer Behaviour

Research: Over 1.2m tweets about Disney+ on launch day

Social analytics company ListenFirst has revealed, somewhat unsurprisingly, that social media interest in the Disney+ streaming service was massive on launch day (November 12th) among consumers. There were 1.28 million tweets mentioning Disney+ in first day of its launch with the big uptick in conversation happening at 6am PT when the East Coast awoke to […]

November 13, 2019By Nik Roseveare

Report: Nordics abandoning traditional TV

At the very start of this decade, in 2010, the Swedish Media council pointed at a shift in viewing habits among younger audiences. Broadcast viewing was dropping but on the other hand, internet usage was increasing rapidly, reports Mediavision, the Sweden-based strategy and business development consultant. As seen so many times before, behaviour of early […]

November 13, 2019

Research: OTT penetration hits 38%

Research from cloud-based video production, editing and distribution platform Grabyo has found the global market penetration of OTT services has hit 38 per cent, with growth accelerating across all consumer segments. The OTT Video Trends Report comprises data from 9690 consumers across the UK, United States, France, Italy, Spain, Germany and Australia and highlights that […]

November 12, 2019

Report: 10-20 second TV ads get best response

TVSquared, a global player in TV attribution, has released 2019 TV ad performance insights for UK brands. The report reveals the highest- and lowest-performing TV buy elements for the year thus far, including days, dayparts, creative lengths and programming genres. Using data from its always-on ADvantage platform, TVSquared analysed £49.2 million in TV ad spend and more than 300,000 […]

November 11, 2019

Research: Online sources preferred for favourite shows

TV consumers who have discovered a new favourite show in the past year are almost twice as likely to watch it online than from a pay-TV set-top box, according to the latest Conquering Content study from Hub Entertainment Research which tracks how TV viewers discover and watch new TV shows. Highlights from the 2019 wave […]

November 7, 2019

Survey: 25% UK consumers plan to subscribe to Disney+

Disney+ may not be launching in UK until 2020, but it already has more interest than the newly-launched Apple TV+. A survey by ExpressVPN reveals that 25 per cent of UK consumers plan to subscribe to Disney+, they are also much more likely to be Millennials. Comparatively, just 16 per cent of UK consumers said […]

November 6, 2019

Report: ‘Streaming the new normal’

The latest quarterly State of Streaming report from global streaming media intelligence specialist Conviva reveals that time spent streaming continues to climb – up 53 per cent year over year – as consumers embrace on demand videos (63 per cent of all streaming viewing is on demand) on their TVs, PCs and mobile devices. This […]

November 5, 2019

Rugby World Cup drives EE spikes

EE’s data team looked into how fans used their mobiles to follow the home nations during the Rugby World Cup tournament. The early morning schedules, with games kicking off at 08:15, 09:00 and 11:00 for the quarter-finals, semi-finals and finals, drove spikes in mobile data on the EE network, as fans opted to watch on […]

November 5, 2019

Survey: TV in rapid decline among Comic Con attendees

A survey by Pop Culture Marketing agency Experience12 reveals that TV has fallen even further from favour among MCM Comic Con attendees with just 34 per cent saying it’s their preferred viewing device, a 13 per cent decrease since May, with both tablets and consoles increasing their share of interest. Experience12 polled 1,008 fans at […]

November 4, 2019By Nik Roseveare

Analysis: Strong demand for Apple TV+ originals

Leading up to the highly-anticipated debut of Apple TV+ today (November 1st), global content demand analytics company Parrot Analytics is tracking pre-release demand for the new streamer’s original series, including See, For All Mankind, Dickinson and The Morning Show. According to pre-release demand data captured over the past seven days (October 21st-27th, 2019), the company found that the […]

November 1, 2019