Advanced Television

Consumer Behaviour

Report: Animated ads most effective for automotive brands

TVSquared, a global player in linear and digital TV attribution, has released its report, Taking Back the Wheel: TV Ad Performance Insights for Automotive Brands. The analysis uncovers the TV buy elements that are driving response – spanning KPIs, creative lengths, programming genres, days and dayparts – for the auto industry. TVSquared analysed more than […]

September 19, 2019

Analyst: SVoD subs up 38% in 2018

Gross SVoD subscriptions increased by 139 million in 2018 to 508 million – or up by 38 per cent, according to the SVOD Databook from Digital TV Research. The net subscriber count rose by 83 million in 2018 to reach 357 million – up by 31 per cent. This means that the average SVoD subscriber […]

September 18, 2019

Survey: High cable pricing fuels US cord cutting

When US consumer advice body Consumer Reports asked its members for feedback on their pay-TV, home Internet, and bundled plans, most companies got poor marks for value and many for customer service. A good percentage of people said they were thinking of cancelling their pay-TV contracts with their cable or satellite company, and acknowledged frustration […]

September 18, 2019

Forecast: Online viewing to reach 100 mins a day

The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith’s Online Video Forecasts 2019 report. That’s the equivalent of watching 25 continuous days of video in 2021. The amount of time people spend viewing online video has grown rapidly across the world, […]

September 17, 2019

Research: Loving Brits share house keys before Netflix passwords

From saying “I love you” for the first time, to moving in together and starting a family, couples progress through a series of milestones that show increasing amounts of commitment. But now there’s a new landmark for loyalty – the day you’re prepared to hand over your Netflix password. New research from property sellers’ website […]

September 17, 2019

Formula E: Record audience figures, revenue

Electric street racing single-seater series the ABB FIA Formula E Championship has further accelerated its audience growth across the board in season five and still remains the sport of choice for young fans, with 72 per cent of followers on social channels under the age of 35. Consumer growth figures at the end of the […]

September 13, 2019By Colin Mann

IHS: Over 50% use smartphone to access video services

The smartphone has taken a major step in its evolution from a voice-centric device to a media-centric platform, with more than 50 per cent of owners now using their device to access video services on a monthly basis, according to a multinational survey conducted by IHS Markit | Technology, now a part of Informa Tech. […]

September 12, 2019

Study: Surge in use of pirates STBs amongst Filipinos

A study of the content viewing behaviour of Filipino consumers, revealed that 34 per cent of consumers use a TV box which can be used to stream pirated television and video content. These TV boxes, also known as Illicit Streaming Devices (ISDs), allow users to access hundreds of pirated television channels and video-on-demand content, usually […]

September 11, 2019

Report: Pay-TV’s increasing reliance on sports

The US pay-TV sector relies more on sports and National Football League (NFL) fans than ever before with 90 per cent of sports fans subscribing to pay-TV, according to a new survey on sports viewership, fandom, and betting by strategy consulting group Altman Vilandrie & Company. The survey, which polled 5000 US consumers in August […]

September 11, 2019

Survey: Connected car buyers expect high-tech spec

According to the second annual survey on connected automobile technologies from mobile, connected car, connected home and IoT Solutions provider Metova, Technology/Infotainment now outpaces Power, Interior Design and Seating and Storage Capacity and is on par with Exterior Design and Ratings and Reviews as a deciding factor in purchasing a new automobile. In addition, the […]

September 11, 2019