Liftoff, a specialist in mobile app marketing and retargeting, has released its annual report on the state of mobile technology adoption in Japan with Adjust, experts in mobile measurement and fraud prevention. While streaming giants have yet to crack the country’s subscription market, the study reveals
Around the world, streaming video viewing has reached an all-time high of six hours, 48 minutes a week, with 82 per cent of people who watch online video reporting binge-watching, according to the latest State of Online Video research report from edge cloud services provider Limelight Networks. Binge-watching sessions are on the rise worldwide, jumping […]
A study by researchers at Carnegie Mellon University and Chapman University, has found that in anti-piracy work, blocking websites is more effective when multiple sites are targeted. The study, The Effect of Piracy Website Blocking on Consumer Behavior, reported in an article in MIS Quarterly, examined the effectiveness of anti-piracy efforts in the United Kingdom […]
FITE, the digital streaming combat sports platform, has released its inaugural State of the Industry Report, which includes exclusive data on viewership, geographic breakdown of fans who typically stream pay-per-view sporting events, how they are tuning in, a ranking of popular streaming devices and preferred combat sporting events – from boxing and MMA to pro […]
Social media analysis by marketing technology company 4C Insights reveals posts, mentions, tweets and re-tweets of the official Rugby World Cup handles increased 1,041 per cent over the weekend of October 12th and 13th. Of particular value to sponsors and advertisers of the global tournament, the sentiment of social chatter also rose by 10 percentage […]
The gaming accessories market continues its ascent, with 76 million units shipped worldwide in 2018, according to the Gaming Headsets and Accessories report from research firm Futuresource Consulting. This represents an increase of 22 per cent on 2017, generating a retail value of $3.1 billion from a combination of headsets, speakers, keyboards and mice. “Gaming […]
As new video platforms continue to proliferate and entertainment trends evolve, children are consuming increasing amounts of content from a wider variety of sources, and often multi-tasking to fit more in, according to the latest Kids Tech consumer survey results from Futuresource Consulting. The research, covering children aged three to 16 across Brazil, China, France, […]
A study from Hub suggests that gaming is not only compelling entertainment, but also a forum where friendships are created and maintained – especially for young men. Highlights from Hub’s Gaming 360 survey include: Gaming is “social grease” for young men. Male gamers under 35 are far more likely to have social motivators for playing. […]
Research from Parks Associates finds 70 per cent of US broadband households with a major video service consider its user interface to be good, with 48 per cent rating it “very good,” and these scores impact their willingness to recommend the service to others. Analysis of
Research from Amdocs Media which explores the media consumption preferences of UK consumers suggests that the television is the most popular means of accessing their media subscription services (video, music and gaming). Fifty per cent of consumers surveyed selected