TVSquared, a specialist in digital and linear TV attribution, has released performance analysis on TV ads in the UK retail space across Q3 2019, revealing the most effective ad spots for driving audience response with the most cost efficiency. The key insights include: Genres Reality programming led the way for performance in retail TV ads, […]
The total number of connected devices in Italy reached 111.8 million at the end of 2018, up by 0.5 per cent on the previous year, for an average of 4,6 devices per household. According to the annual Auditel-Censis Report, the number of mobile phones (43.6 million, +1.7 per cent) for the first time surpassed the […]
Research from analyst firm Parks Associates finds that the percentage of households with multiple OTT subscriptions has increased by 130 per cent since 2014. In 2019, 46 per cent of US broadband households subscribe to two or more OTT services. Parks’ study, Partnering, Aggregation, and Bundling in Video Services, reports that only 33 per cent […]
When at home, 5.1 million people use broadband every single minute, according to UK multiplay operator TalkTalk. There is a new generation of Britons choosing nights in with family, staying in to indulge their online guilty pleasures, forming what TalkTalk has coined the ‘In-Crowd’. With winter nights drawing
Viewing content on-the-go via a portable device is not seeing any noticeable increase in the UK. Sam Tuck, Associate Director at market research institute GfK, said the firm fully expected to see an increase in the uptake – but in recent years it’s simply not happened. Speaking at the Brand Licensing Europe event in London, […]
Research commissioned by OpenX, the independent advertising exchange, in partnership with The Harris Poll, demonstrates the UK’s changing viewing habits as the streaming wars continue to heat up in the months before Christmas. It’s no secret that
Research from analyst firm Parks Associates finds that more than 33 per cent of US broadband households cite some level of familiarity with 5G and over 40 per cent of US broadband households are interested in 5G. The report, Technology Market Assessment: 5G Network Services, examines
After exponential growth in adoption of streaming between 2010 to 2016, the share of adult TV viewers in the US who stream at least some of their TV content has plateaued for the past three years at around 65 per cent, according to Horowitz Research. Among the 2 in 3 adult who stream, however, there […]
Cloud services for video provider Brightcove has published the Q2 Brightcove Global Video Index, a report that analyses hundreds of millions of recent data points to provide insights into how viewers are watching video content, which devices they are using, and what types of content they are consuming across these various devices. Mobile consumption surges […]
A quarter of UK children aged seven to 17 are free to use their devices exactly how and when they want – totally free from any restrictions imposed by their mum and dad, according to new, independent research from CHILDWISE, a market research agency specialising in projects involving children and young people. Overall, most parents […]