Advanced Television

Consumer Behaviour

Survey: Connected car buyers expect high-tech spec

According to the second annual survey on connected automobile technologies from mobile, connected car, connected home and IoT Solutions provider Metova, Technology/Infotainment now outpaces Power, Interior Design and Seating and Storage Capacity and is on par with Exterior Design and Ratings and Reviews as a deciding factor in purchasing a new automobile. In addition, the […]

September 11, 2019

Report: $33bn ‘connected airline’ opportunity

Airlines that have successfully installed connected cabins have an immediate opportunity to win $33 billion (€29.88bn) in market share from competitors. That is the conclusion of new economic modelling from the London School of Economics and Political Science (LSE) in association with global mobile satellite communications provider Inmarsat. The report, Sky High Economics – Chapter […]

September 10, 2019

Survey: 18% of Brits don’t go online

Almost a fifth of British people are not using the Internet. An in-home survey of almost 2,000 Brits found that 18 per cent described themselves as non-users. The Oxford Internet Institute (OII), which carried out the research, said people falling into the category tended to be older and poorer than frequent net users.  The size […]

September 9, 2019

Latency, playback still challenge service providers

Video infrastructure provider Bitmovin has revealed its annual Video Developer Report, which suggests that latency is the most significant issue faced by over half (54 per cent) of video developers. “The Bitmovin Video Developer Report is

September 6, 2019

Rugby World Cup: 30% to use catch-up

A study by GlobalWebIndex, a supplier of audience insights to the global marketing industry, has found that 30 per cent of fans already anticipate they will use ITV Hub to catch-up on the games. Conducted among 1,967 UK consumers, the survey shows 44 per cent of UK consumers will be watching Rugby World Cup with […]

September 5, 2019

Research: Content & navigation key to default TV source

The average consumer now accesses TV shows and movies from more than four different sources of content. The Decoding the Default study from Hub identifies the factors that determine which source consumers turn to first. Highlights from the study: 1)   Ease of navigation and favourite show availability drive consumers’ TV default decisions—and will in large […]

August 30, 2019

Survey: Video streaming ‘killer app’ for US 5G

The 5G era is set to drive the next wave of growth in video streaming, with 78 per cent of US consumers indicating they will expand this activity as they adopt the next-generation wireless standard in smartphones and home-networking solutions, according to a survey conducted by IHS Markit Digital Orbit. When asked to name which […]

August 23, 2019

Research: Australians get multiple SVoD subs

Australians have a growing taste for sports and video entertainment content sending the SVoD services market to new heights, reaching 12.3 million total subscriptions at the end of June 2019, according to research from Australian emerging technology analyst firm, Telsyte. A solid year-on-year increase of 29 per cent has driven subscription up from 9.5 million […]

August 20, 2019

Analyst warns of 5G retail price shock

Nearly everyone expects to pay more money for 5G smartphones—but the cost of the initial wave of phones is dramatically exceeding expectations, with the price premium as much as 29 times higher than many consumers anticipate, according to a new IHS Markit survey examining consumer perceptions regarding the technology. A total of 91 per cent […]

August 20, 2019

Research: Free trials influence over half of OTT subs

Parks Associates research finds that over 50 per cent of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their subscription

August 16, 2019