Advanced Television

Consumer Behaviour

Research: Subs-loss threat for Netflix AVoD

Analysis by Hub Entertainment Research into how subscribers would react to an ad-based Netflix subscription plan suggests that many subscribers would be open to the idea, but only with a significant discount off the current ad-free subscription. With speculation rampant about the possibility of a Netflix ad-supported subscription plan, Hub gauged consumer reactions to the […]

July 4, 2019

Research: US broadband cord-cutters moving to mobile video

Research from Parks Associates shows US broadband households highly likely to cut the cord in the next 12 months watch more than six hours of video content on their mobile phone a week, compared to 2.5 hours among all US broadband households. Examining Broadband Cord Cutters notes that fixed broadband providers that do not offer […]

July 4, 2019

Survey: 77% Singaporeans open to AVoD at reduced price

Brightcove, a global provider of cloud services for video, has published its annual OTT TV market study for Asia, The 2019 Asia OTT Research Report, conducted with research partner YouGov, a global public opinion and data company. The study polled 9,000 participants across nine countries in Asia, including 1,000 consumers in Singapore. The survey was […]

July 4, 2019

Report: Glastonbury 2019 breaks data records

EE, the official technology partner of Glastonbury Festival, has revealed that over the course of the iconic event an epic 103.6 terabytes of mobile data was used, almost double the total from 2017 and almost 1,000 times as much as in 2010. This was the first festival in the UK to have 5G mobile coverage, […]

July 3, 2019

IHS: Non-linear becoming TV format of choice

Total cross-platform television viewing times across the US and major European markets are declining as consumers increasingly turn to non-linear platforms as a substitute for traditional TV viewing, according to IHS Markit. Excluding social media, total average daily video viewing time for the countries analysed stood at 273.7 minutes per-person per-day in 2018. This compares […]

July 2, 2019

Analysis: Netflix extends online reach over Facebook

Since Q3 2016, US and European viewers of videos on Facebook have declined from 28 per cent to 23 per cent of internet respondents. YouTube also recorded a slight decline from 70 per cent to 66 per cent, according to data from Ampere Analysis. Over the same period Netflix viewers have increased from

July 2, 2019

Survey: 70% European gamers not interested in streaming games

Some 70 per cent of gamers surveyed in UK, France, Germany and Spain say they’re not interested in a video game streaming service according to a survey conducted by Ipsos MORI’s GameTrack survey, on behalf of GamesIndustry.biz. Just 15 per cent of the surveyed gamers (defined as anyone playing games via any device) are interested […]

July 1, 2019

Research: Legal services reduce video piracy

Exclusive consumer research by Ampere Analysis has revealed a steady fall in the proportion of consumers who say that they regularly use pirate sites and services to watch online video.  In the three-year period between Q1 2016 and Q1 2019, there have been particularly sharp declines in video piracy in Spain, the US, the Netherlands […]

June 27, 2019By Colin Mann

Survey: Brits favour boxset date-night viewing

A nationwide survey of 2,000 people found that twice as many Britons spend quality time streaming boxsets than being cuddled up in the back row of the movies. With endless hours of content available via streaming services for a relatively small fee, it’s unsurprising that viewers are choosing better value for money at home. But […]

June 27, 2019

Survey: Women’s World Cup TV audience mostly male

England’s victory over Cameroon became the UK’s most-watched women’s football game ever, with a record-breaking 6.9 million viewers tuning in on BBC1 on June 23rd. The explosive game, which saw the Lionesses triumph 3-0, has continued the UK’s fascination with this years’ tournament. However, the UK public appear to have serious misconceptions about those watching […]

June 27, 2019