Category archives for: Consumer Behaviour

Half of streaming households would drop pay-TV for Aereo

aereo-logo

Just a little over a year after Aereo’s last victory in federal appeals court, on April 22nd the Supreme Court will settle the question of Aereo’s legality once and for all.  Broadcast networks in the US want Aereo to pay retransmission fees while Aereo says retrans fees do not apply because user-operated individual antennas are akin to a personal recording [...]

More Roku owners than Apple TV owners use OTT

Parks Associates has published consumer research showing more Roku owners than Apple TV owners use an OTT service. The firm’s Streaming CE and Content Purchasing Habits finds 86 per cent of Roku owners compared to 77 per cent of Apple TV owners use a subscription OTT service of any kind. Seventy-five per cent of Roku owners use Netflix, while 63 [...]

Primetime VoD viewing up 24%

Video on Demand

Rentrak, a specialist in measuring movies and TV everywhere, has released its latest State of VoD Report. The report, which includes five years of VoD analysis from Rentrak’s OnDemand measurement service, shows that the total time spent viewing of free-on-demand TV content in the Broadcast Primetime category increased 24 per cent compared to the previous year. The report also states

Game of Thrones premiere sets piracy record

Joffrey-gameofthrones

With more than a million downloads in half a day, the premiere of Game of Thrones’ fourth season has set a new piracy record, reports TorrentFreak, noting that at its height, global demand saw over 300,000 BitTorrent users sharing the episode simultaneously. The demand seriously affected the HBO Go on demand service, which

Game of Thrones, Walking Dead most pirated shows

Media protection, multiscreen and revenue assurance solutions specialist Irdeto has released findings that suggest Game of Thrones, The Walking Dead and Homeland are the most pirated TV shows outside the UK, with Game of Thrones by far in the lead. Analysing Torrents collected and tracked by Irdeto’s Business Intelligence unit from over 100 top Torrent Index sites across the globe [...]

Accenture: Connected TV market booming

connected-TV

Consumer viewing of TV programming and movies over the Internet is growing, according to a new survey conducted by global consultancy Accenture. The demand for more devices and more online content, as well as consumers’ willingness to pay for better access to content, is reshaping the media and entertainment landscape, it says. The fourth annual multi-national Accenture Digital Consumer Survey [...]

Mobile TV prospers in India

Vuclip, the independent mobile video and media company, has published the results of a study of Vuclip’s user base conducted by marketing and research firm Millward Brown. The study revealed that Vuclip’s more than 20 million mobile video consumers in India are largely trending towards mobile devices as their go-to source for content with 81 per cent of metro and [...]

Game of Thrones out-Googles House of Cards

According to IHS analysis of Google data, Game of Thrones is massively outperforming Netflix’s House of Cards in terms of consumer interest in the UK. Even at House of Cards’ UK peak, Game of Thrones was indexing at double the search volume “The simultaneous release in UK and US is critical given that the top rising searches relating to Game [...]

20% viewer time on streaming content

According to a Horowitz Associates study, TV content viewers say they spend two in ten (20 per cent) viewing hours streaming content, compared to 13 per cent in 2013. This change has been driven by an increase in streaming directly to the TV set—a trend that Horowitz hypothesises will impact viewers’ relationships to TV providers and network brands. Today, nearly [...]

Panasonic: Game of Thrones fans top “boring” poll

Game Of Thrones

Game of Thrones might be a cultural phenomenon, but listening to friends discuss it is a big social turn off, according to a survey commissioned by Panasonic. Ahead of Season Four’s début next week, 40 per cent of those polled said they felt Game of Thrones fans were more likely than viewers of other TV shows to go off into [...]

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