Category archives for: Consumer Behaviour

MTV examines Millennials’ video consumption

MTV has examined video content created and shared by Millennials over the past year – from viral videos to YouTube creator series to Vines – to determine what this content reveals about this generation. Writing in the Viacom blog, Alison Hillhouse, Vice President of Insights Innovation for MTV, notes that Millennials, or those born between 1981 and 2000, are voracious […]

Viacom: TV Everywhere ‘additive’ to viewing

According to Stuart Schneiderman, Consumer Insights and Measurement, Viacom Media Networks, while still nascent in terms of awareness and usage, TV Everywhere (TVE) presents a significant opportunity for brands to grow and strengthen their relationships with fans. Writing in the company blog, Schneiderman notes that the TV Everywhere experience is defined as watching full-length TV programmes on sites and apps […]

37% of US broadband homes use transactional OTT

Findings from market research and consulting company Parks Associates indicate that 37 per cent of US broadband households regularly use transactional services for OTT video, such as online video rentals and downloads. The vast majority of consumers making these à la carte purchases also have a streaming video subscription, emphasising the potential role of transactional services to supplement subscription OTT. […]

Country’s economy plays role in file-sharing patterns

Peer-to-peer file sharing of movies, television shows, music, books and other files over the Internet has grown rapidly worldwide as an alternative approach for people to get the digital content they want – often illicitly. But, unlike the users of Amazon, Netflix and other commercial providers, little is known about users of peer-to-peer (P2P) systems because data is lacking. Now, […]

France: TV favoured for catch-up content

The TV set has become the screen of choice to watch catch-up TV content in France; 2.2 million viewers now watch replay television each day, whatever the screen is. According to Médiamétrie’s Global TV survey catch-up TV fans grew by 22 per cent over 2014, and the TV set has become the key screen to watch catch up programming. This […]

Amazon’s Transparent sets bingeing records

In just over a week since its debut, Transparent, the critically acclaimed dark comedy series on Amazon’s Prime Instant Video has garnered high levels of critical and public acclaim, as well as setting binge-viewing records. Following the overwhelming

43% of Brits mostly watch time-shifted TV

Findings from UK quad-play operator Virgin Media have revealed technology is transforming the way the nation watches television. Data from over 2.3 million Virgin Media TiVo set-top boxes shows a fifth of all TV is now watched in a time-shifted format; either first recorded onto the hard drive of a set-top box or else watched on demand. This was not […]

One in three UK kids has own tablet

One in three children in the UK now has their own tablet computer, which has nearly doubled in a year, according to Ofcom research,which also suggests the popularity of the tablet could be contributing to the declining number of children with a TV set in their bedroom. Among children aged between 5 and 15, 34 per cent now have their […]

TV advertising viewed everywhere

Research carried out by Thinkbox – the marketing body for commercial TV in the UK – has found that TV plays a profound role within people’s homes and within the living room in particular, playing a vital role in unifying households and being a part of numerous day-to-day rituals. The Screen Life study from Thinkbox has examined how people are […]

BBC: High quality news important to pay-TV

bbcnews

A survey of pay-TV subscribers shows that international news is still in huge demand and remains an integral part of the European pay TV market. BBC World News has conducted a study of 1,500 pay-TV subscribers with access to the channel from five countries across the continent. The standout finding is how important news is to subscribers. The survey reveals […]

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