Category archives for: Consumer Behaviour

Study: Multi-taskers engage differently across devices


Digital video brand advertising solutions provider YuMe has commissioned a study from Nielsen that concluded that multi-taskers exhibit differing levels of engagement on multiple devices. The research experiment was designed to

Hispanic Americans embracing mainstream media

Hispanic Americans are leading the adoption of smartphones and tablets as media devices, according to research conducted by Specific Media, a Viant company and SMG Multicultural. The research examines how Hispanic Americans – the second largest and fastest growing ethnic group in the US today – use the Internet, smartphones, tablets and TV in their daily lives. Hispanic Americans are […]

Fans struggling to pay sports TV subscriptions


Although it was unsuccessful in having the bidding round for Premier League rights for the seasons 2016-2019 delayed, UK quad-play operator Virgin Media is calling on research it has commissioned to back up its Ofcom complaint regarding the joint selling arrangements for live, UK audio-visual media rights for Premier League football matches. According to what is claimed is the most […]

Mobiles, tablets now 34% of all online video views


Ooyala, a Telstra subsidiary and specialist in video publishing, analytics and monetisation, has issued its Q4 2014 Global Video Index Report, revealing mobile and tablets now represent more than one third of all online viewing, and providing the first analysis of advertising data from Ooyala’s recently acquired video ad-tech company, Videoplaza. The report pairs insights

9 in 10 Spaniards downloading illegally

Flag of Spain

Online piracy is setting records in Spain, causing serious harm to the creative and digital content industries, with 2014 almost 88 per cent of all online cultural content being accessed illegally, according to research carried out by the consultancy GfK on behalf of Spanish creative industry coalition. According to the study

Cord-cheating “very apparent and thriving”


Digitalsmiths, a TiVo company, has released its Q4 2014 Video Trends Report covering key topics across pay-TV, VoD, OTT, connected devices, and content discovery. Based on the analysis of

Word-of-mouth out ranks social media for TV trends


With social media a television programme can get positive or negative feedback from a viewer almost instantaneously. Given this growing trend, one would think social media is dominating the battle for TV viewership. But, surprisingly, social media

Study: Australians not worried about piracy


A study reported in the Sydney Morning Herald has provided insights into why Australians are a nation not too worried about pirating copyrighted content. Writing a column in the paper’s Social Radar section, Laura Demasi, social researcher and

Digital content ‘king’ for young Millennials

According to the third annual ACUMEN Report: Constant Content from DEFY Media, a leading independent creator and distributor of digital content focused on the influential 13-34 demographic, digital content has become king and online personalities reign as the most relatable and influential, with 13-24 viewers revealing a considerable 11.3 hours weekly watching ‘free’ online video and declaring the Internet the […]

App users regularly use 8 apps on mobiles

Parks Associates research released at Mobile World Congress shows app users regularly use nearly 8 apps on their smartphone and nearly 7 apps on their tablet. The average user spends

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