Category archives for: Consumer Behaviour

UHD leads TV set sales

Panasonic-Ultra HD

The 4K/UHD format is the driver of growth within the flat panel television category, with US sales reaching $668 million so far this year, now accounting for more than 7 per cent of overall revenue through October 25, 2014, according to The NPD Group’s Weekly Tracking Service. “This has been a year of increased awareness and an evolution in pricing […]

OTT viewing to raise bandwidth needs 31%

With the consumer shift from viewing TV over multichannel subscription video services to watching Internet video via a broadband or WiFi connection, as well as the growing popularity of watching video across a wide range of devices, today’s households are taxing metro residential backhaul networks like never before, according to findings from network specialist Ciena The study, Forecast of Residential […]

Social media drives viewership

Research from Nielsen has found that social media ‘reminds’ people to watch an episode after the live airing. It’s no secret that audiences today are using more than one screen while watching TV, and recent research from the Advertising Research Foundation (ARF) and FOX, Viacom and other industry sources has explored the benefits of this activity, from inspiring audiences to […]

Netflix, Amazon are cutting TV ratings

Todd Juenger of Sanford C. Bernstein, says the big third quarter drop in ratings for ad-supported TV in the US is largely the fault of subscription video on demand services like Netflix and Amazon and that the erosion is likely to increase. Using data from both Nielsen and Rentrak,

Online TV viewers prefer dynamic advertising

Recent research suggests that a limited number of targeted ads are the most effective way to reach online viewers. All else being equal, more consumers would prefer to use a free-ad supported platform than pay for TV content, either through a subscription or by buying individual shows or episodes. According to Hub Entertainment Research, as

Connected device streaming hits new high

Streaming films and television shows on Connected TV – including set-top boxes, game consoles and Smart TVs – is now the most satisfying and preferred viewing method, even before live TV. Streaming video services and devices are pioneering the digital space at a never-before-seen rate. According to the second year results of the New Living Room study conducted by Sony […]

APAC to lead multiscreen boom

People will watch TV and video content on more and more devices as TV Everywhere takes off. For the 51 countries covered in Digital TV Research’s Multiscreen TV & Video Forecasts report, the gross number of viewers will climb from 5.60 billion in 2010 to 11.32 billion by 2020. Simon Murray, report author, said:

Australian online video ad market $780m by 2019

australia

Approximately 11.6 million Australian Internet users aged 15 to 65 have watched online video in the last six months. This represents a percentage of 83 per cent in 2014; an increase over 68 per cent in 2012. Frost & Sullivan’s latest report, Australian Online Video Market 2014 reveals that Australians aged 15 to 65 that watch video at least once […]

US households watch 17 hours VoD per week

watch-tablet-ipad

Research from Parks Associates shows the average US broadband household now watches more than 17 hours of non-linear video per week, compared to 11.5 hours of linear video. “Non-linear video accounts for 49 per cent of the video consumed on the TV, and it is already the majority, 60 per cent, of TV video viewed by consumers 18-24,” said Barbara […]

BBC World News No1 with Europe’s Opinion Leaders

An independent survey released by Ipsos sees BBC World News – the 24 hour international news channel – named as the top choice for European opinion leaders.  It was the most watched channel with more people tuning in in the past day, week and month, than any of its competitors and beating CNN into second place.  In addition the BBC’s […]

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