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Study: Mobile TVE greater on the couch than on the go

New analysis by Adobe Digital Index (ADI) puts to rest the notion that TV Everywhere viewers are an on-the-go audience. ADI has found that the majority of TVE viewing occurs…

23% millennials are OTT-only broadband homes

Parks Associates research finds that 23 per cent of millennial heads of household are OTT-only households, higher than the national average of 15 per cent among all US broadband households.…

Audience study: 10% generate 60% of video traffic

YuMe, the global audience technology company powered by data-driven insights and multi-screen expertise, and Verto Analytics, the audience measurement company, have released research quantifying a ‘day in the digital life’…

OTT competes with TV for social media ratings

Technology and data company Engagement Labs, creator of the eValue score, has released rankings of the top performing US TV broadcast networks and OTT content providers on social media. “The…

Netflix unveils The Binge Scale

Netflix unveils The Binge Scale

Netflix members around the world are making their own rules when it comes to watching TV. Instead of one episode per week, Netflix members choose to binge watch their way…

Australians average 6.4 screens per home

Australians average 6.4 screens per home

The latest Australian Multi-Screen Report – from Regional TAM, OzTAM and Nielsen, and covering the first quarter of calendar 2016 – continues its look at how audience behaviour is influenced by greater content and platform choice,…

Euro 2016: New TV or pub better value for money?

Euro 2016: New TV or pub better value for money?

Football fans thinking of upgrading their TV for Euro 2016 could choose to watch the whole tournament in the pub after research has revealed how many pints could be consumed…

Multiple subscriptions key to US SVoD growth

OTT TV and video revenues in Canada and the US will reach $24.39 billion in 2021; up from $2.67 billion in 2010 and $15.39 billion in 2015, according to the…

TV ‘still dominates’ video consumption

TV ‘still dominates’ video consumption

TV companies and trade bodies from around the world have reminded marketers about TV’s enduring popularity and strength as an advertising medium. TV trade bodies from around the globe, including…

Broadband, TV desirable for new build properties

Broadband, TV desirable for new build properties

Almost 70 per cent of people would like new build properties to be better equipped for modern living, with people citing a desire for more storage, renewable energy, and pre-wired…