Category archives for: Consumer Behaviour

Online TV creates content discovery challenges

Findings from Hub Entertainment Research have uncovered two side effects of the exponential growth of online TV content: consumers who are both more choosy and more in need of guidance. The firm’s research shows that while TV consumers appreciate the greater content choice offered by online viewing options, they also have a strong need for tools to make all of […]

Ofcom: ‘UK has strong Internet economy’

The UK’s Internet economy is one of the strongest in the world, driven by record online advertising, spending and entertainment consumption, new figures from Ofcom reveal. The country also leads the EU’s five biggest economies for broadband take-up, usage and superfast broadband coverage. Ofcom finds that the UK has the highest e-commerce spending among the major nations surveyed in today’s […]

93% of viewers impressed by 4K

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Strategy Analytics says that consumer awareness of Ultra-HD or 4K television is growing steadily, and that 93 per cent of those who have seen the technology in action have found it ‘extremely or somewhat’ impressive. Strategy Analytics’ latest ConsumerMetrics survey conducted with 2,001 US-based participants during November. The percentage of respondents who are aware of the term ‘Ultra HD’ rose […]

Mobile and tablet viewing to hit 50%

Ooyala, a Telstra subsidiary and specialist in premium video publishing, analytics and monetisation, has released its Q3 2014 Global Video Index Report, showing consistent daily patterns in the way people consume TV and video across different devices throughout the day. The report also shows that mobile and tablet devices reached

Tablets to overtake laptops as 2nd screen

As on-demand video services such as Netflix and Amazon spend heavily to try and attract subscriptions, the latest official figures show that 88 per cent of TV in the UK continues to be watched live, as it is broadcast. And new research by IpsosMediaCT for Thinkbox has revealed the reasons why people choose live TV. They are:

Most Oz pirates willing to pay for content

Findings released by Australian consumer advocacy group CHOICE suggest that most Australian don’t download, stream or watch pirated TV shows or movies, but about a third have illegally downloaded or streamed content online. CHOICE suggests this is because Australian consumers can’t find what they are looking for at a fair price. Nevertheless, they are willing to pay for content if […]

Live video broadcasting becoming the new ‘selfie’

Video and visual technologies are becoming increasingly important for interacting with customers and each other, according to information technology research and advisory specialist Gartner. The firm predicts that by 2017, live video broadcasting will be the new ‘selfie’ and recommends that product managers start creating a ‘visual’ strategy straight away to accommodate this trend. “The next generation of consumer services […]

KPMG: ‘Huge online content choice for UK consumers’

avengers

Almost 90 per cent of the most popular and highest quality film and television content is now available across legal digital platforms, according to the findings of a report compiled by consultancy firm KPMG. The report, UK availability of Film and TV Titles in the Digital Age, examines

Number of UK TV homes falls for first time

After years of consecutive growth, the number of TV households has fallen from 26.33 million at the end of 2012 to 26.02 million at the end of 2013 – as viewers increasingly turn to alternative devices according to Ofcom research. There are now nearly

Users want faster access to broadband status info

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NetCracker has published the results of its 2014 Broadband Customer Experience Expectation Survey that polled more than 500 broadband subscribers about what they want most from their communications service providers (CSPs). Consumers were provided with a list of five possible options based on NetCracker’s expertise in enhancing broadband providers’ customer experience, care and support capabilities. The greatest number of respondents—35 […]

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