Category archives for: Consumer Behaviour

Australian consumers fear higher prices from anti-piracy push

Most Australians consumers fear they will face higher Internet bills if Internet Service Providers (ISPs) are forced to shoulder the responsibility for identifying, monitoring and punishing people who illegally download content from the Internet, according to extensive new research released by trade body the Communications Alliance. The research shows that most Australians agree the illegal downloading of content from the […]

PC-to-TV connections in Europe outpace US

Research from Parks Associates into the European pay-TV industry and the ‘Internet of Things’ shows adoption of PC-to-TV connections in Europe exceeds adoption in the US. Among broadband households, 54 per cent in Spain and 38 per cent in the UK and

John Lewis Xmas ad not so Shazam-tastic

Shazam

John Lewis is widely regarded as the ‘King of the Christmas ad’, known for using tracks (generally covers) from young singers. This year is no different, with the track of choice being Tom Odell’s cover of John Lennon original, ‘Real Love’. Data from Shazam shows

Streaming mixed blessing for pay-TV

The proliferation of streaming video alternatives, while still posing a long-term competitive challenge for traditional pay-TV providers, may also be producing beneficial results across the service category, as indicated by a recent consumer survey from global research consultancy TNS. As the economic climate has improved, the quantity and diversity of video content entering the home via paid programming sources appears […]

UHD leads TV set sales

Panasonic-Ultra HD

The 4K/UHD format is the driver of growth within the flat panel television category, with US sales reaching $668 million so far this year, now accounting for more than 7 per cent of overall revenue through October 25, 2014, according to The NPD Group’s Weekly Tracking Service. “This has been a year of increased awareness and an evolution in pricing […]

OTT viewing to raise bandwidth needs 31%

With the consumer shift from viewing TV over multichannel subscription video services to watching Internet video via a broadband or WiFi connection, as well as the growing popularity of watching video across a wide range of devices, today’s households are taxing metro residential backhaul networks like never before, according to findings from network specialist Ciena The study, Forecast of Residential […]

Social media drives viewership

Research from Nielsen has found that social media ‘reminds’ people to watch an episode after the live airing. It’s no secret that audiences today are using more than one screen while watching TV, and recent research from the Advertising Research Foundation (ARF) and FOX, Viacom and other industry sources has explored the benefits of this activity, from inspiring audiences to […]

Netflix, Amazon are cutting TV ratings

Todd Juenger of Sanford C. Bernstein, says the big third quarter drop in ratings for ad-supported TV in the US is largely the fault of subscription video on demand services like Netflix and Amazon and that the erosion is likely to increase. Using data from both Nielsen and Rentrak,

Online TV viewers prefer dynamic advertising

Recent research suggests that a limited number of targeted ads are the most effective way to reach online viewers. All else being equal, more consumers would prefer to use a free-ad supported platform than pay for TV content, either through a subscription or by buying individual shows or episodes. According to Hub Entertainment Research, as

Connected device streaming hits new high

Streaming films and television shows on Connected TV – including set-top boxes, game consoles and Smart TVs – is now the most satisfying and preferred viewing method, even before live TV. Streaming video services and devices are pioneering the digital space at a never-before-seen rate. According to the second year results of the New Living Room study conducted by Sony […]

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