Category archives for: Consumer Behaviour

Canada: Third of Netflix viewers use fake IP


According to a report by Media Technology Monitor via Marketing of new and emerging Canadian media habits, nearly a third, or 29 per cent, of Canadians admit to faking a US IP address to access a better selection of content on Netflix. Surveying more than

‘Energetic’ TV adverts risk turning off viewers

Research suggests that TV commercials with a high energy feel (e.g. featuring upbeat, enthusiastic spokespeople) can have less of an impact when placed in serious TV dramas, which are increasingly becoming more popular and now make up 40 per cent of programming. The research – Consumers Response to Commercials: When the energy level in the Commercial conflicts with the Media […]

70% of Spaniards watch TV via smartphones

Flag of Spain

More and more Spaniards watch TV through their smartphones, in a country that leads the mobile penetration in Europe at a rate of 81 per cent. A report from Orange Mobile Exposure reveals that

Mobile experience defined by video

Mobility management software specialist Citrix has released the Citrix Mobile Analytics Report for the first half of 2015, addressing both mobile subscriber and business mobility trends, drawing on data from a global cross-section of mobile network operators and enterprises. Among the report’s key findings:

Generations divide on device preferences


A study designed to help marketers engage the right generation on the right screen has found marked differences across generations in respect of how generations use digital devices to perform daily activities, to consume content, and to shop online. The study, Getting Audiences Right, from

SVoD users still want broadcast TV

As more traditional content providers move toward offering stand-alone OTT subscription video on demand (SVoD) services, many industry pundits are predicting the demise of traditional television viewership and multichannel services, declaring that the era of a la carte is finally here. New data from Horowitz Research, however, indicates that these changes in the industry represent growth and opportunities for all […]

French catch-up TV falls 9%

Flag of France

French catch-up TV activity fell by 9.2 per cent last December to 366.8 million views after breaking records in November with 403.8 million views. According to figures by CNC which is compiled from 21 channels, catch-up TV, generated 3.7 billion requests over the whole of 2014. Online TV viewing followed the same pattern with a 9.3 per cent slide over […]

Social tactics pay-off for Super Bowl advertisers


Super Bowl XLIX lived up to high expectations, delivering a major increase of 105 per cent in customer conversion rates and an even greater jump of 163 per cent for social tactics, according to business intelligence from The Exchange Lab. With record-breaking ad prices, this year¹s Super Bowl Sunday received unprecedented media attention with advertisers investing millions to secure a […]

Super Bowl advertisers neglect second screen users


The majority of brands who invested in advertising during Sunday’s Super Bowl failed to integrate TV advertising campaign buys with their online and mobile presence during the big game, according to a study conducted by wywy, a cross-screen advertising and real time TV-ad tracking company. For 56 different US TV commercials

Super Bowl XLIX biggest ever US TV audience

NBC has revealed that the Patriots 28-24 last-second victory over the Seattle Seahawks drew an average audience of 114.4 million viewers on Sunday. This makes Super Bowl XLIX the most watched broadcast in US TV history. Sunday’s total was up from last year’s 112.2 million viewers — the largest recorded TV audience at the time. It’s important to note, however, […]

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