Category archives for: Consumer Behaviour

Research: Too much TV choice is “hard work”

Hill Holliday, the US marketing agencies, has released the results of research projects conducted to examine shifting attitudes toward television. Despite the proliferation of devices consumers have available to watch television, the television set remains the centre of many people’s living rooms — and other rooms as well. Nearly a third of respondents reported

Ooyala acquires Videoplaza

Establishing a presence in the fast-growing video advertising market, Ooyala, a Telstra subsidiary and video streaming, personalisation and analytics specialist is to acquire Videoplaza, a specilaist in video advertising technology and monetisation. Videoplaza operates one of the world’s largest video ad serving platforms and programmatic trading solutions, delivering ads to viewers across all devices. It is used by broadcasters and […]

Rentrak granted US STB measurement patent

Consumer viewership information provider Rentrak has been granted a patent by the US Patent and Trademark Office for the method and system behind measuring the status of return path TVs (also known as set-top boxes). This is an important component of Rentrak’s massive and passive ratings service, which will soon measure 60 million return path TVs for live and DVR […]

Study: Reducing pirated link prominence aids IP theft fight

An academic study into whether search engines influence media piracy has concluded that reducing the prominence of pirated links can be a viable policy option in the fight against intellectual property theft. The researchers at Carnegie Mellon University – H. John Heinz III School of Public Policy and Management note there is an ongoing public policy debate regarding the role […]

Better enforcement tackling rise in online IP crime

Consumers must beware of illegal traders who are increasingly using the Internet to sell counterfeit and pirated goods, according to the IP Crime Report published by Baroness Neville-Rolfe. The report, written by the Intellectual Property Office (IPO) on behalf of the UK IP Crime Group sets out key developments in IP crime and new enforcement activity tackling issues including:

TiVo: Increase in multitasking during TV viewing

dual-screen

TiVo has revealed results from its Second Annual TiVo Multitasking and Social TV Survey which indicate a dramatic increase in multitasking during TV viewing: over half of the 856 survey respondents reported multitasking every time or almost every time they watch TV (51 per cent); compared to just over one third (36 per cent) in last year’s survey. Though TV […]

Oz pirates downloading more content

australia

Research conducted by Sycamore Research and Newspoll suggests that online film and television piracy is increasing in Australia, with 29 per cent of Australian adults admitting to being active pirates. The study also shows active pirates are increasing their frequency of downloading pirated film and television content. Lori Flekser, Executive Director of the IP Awareness Foundation, shared findings of the […]

MTV examines Millennials’ video consumption

MTV has examined video content created and shared by Millennials over the past year – from viral videos to YouTube creator series to Vines – to determine what this content reveals about this generation. Writing in the Viacom blog, Alison Hillhouse, Vice President of Insights Innovation for MTV, notes that Millennials, or those born between 1981 and 2000, are voracious […]

Viacom: TV Everywhere ‘additive’ to viewing

According to Stuart Schneiderman, Consumer Insights and Measurement, Viacom Media Networks, while still nascent in terms of awareness and usage, TV Everywhere (TVE) presents a significant opportunity for brands to grow and strengthen their relationships with fans. Writing in the company blog, Schneiderman notes that the TV Everywhere experience is defined as watching full-length TV programmes on sites and apps […]

37% of US broadband homes use transactional OTT

Findings from market research and consulting company Parks Associates indicate that 37 per cent of US broadband households regularly use transactional services for OTT video, such as online video rentals and downloads. The vast majority of consumers making these à la carte purchases also have a streaming video subscription, emphasising the potential role of transactional services to supplement subscription OTT. […]

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