Category archives for: Consumer Behaviour

Over a third of Dutch use illegal VoD

holland

Market research firm Gfk has reported a growing user base for VoD services in the Netherlands. Around half a million Dutch people took up VoD services in Q4, taking the total base to

Third of viewers spend ad breaks online

watch-tablet-ipad

UK marketing technology company, Rocket Fuel, studied the lift in ad impressions they saw on Christmas day during the ad breaks of the most popular TV shows of the day. The Coronation Street Christmas Day episode was the most popular commercial TV programme of the day with 6.41 million tuning. Rocket Fuel, utilising data provided by Teletrax, estimates there was […]

Survey: Smart TV UIs a problem

Findings from Philips uWand, the intuitive camera-based direct pointing remote control technology specialist, have revealed that professionals in the consumer electronics industry recognise need for a better Smart TV experience, with few taking advantage of Smart TV’s potential, with the user experience to blame. uWand’s latest Smart TV Report shows a

Twitter activity indicates show prospects

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Research firm Nielsen has carried out an in-depth study of the effects of Twitter activity around new shows in an attempt better to inform ad agencies and broadcasters of likely success. Following the autumn 2014 premiere season, Nielsen evaluated how

Facebook nets 1bn video views a day

Facebook has published figures on how popular video has become on the social network.   “In just one year, the number of video posts per person has increased 75% globally and 94% in the US,” said Facebook in a blog aimed at video creators who’ve been building large followings on YouTube. The post continues: “With people

Streaming devices set to dominate viewing

kids-with-ipad

While the television continues to provide the best quality picture and viewing experience, the way content is being discovered and consumed is changing dramatically, especially for millennials, according to the preliminary results of the second NATPE||Content First/Consumer Electronics Association (CEA) joint research study on consumers’ attitudes toward television viewing, The survey found just

US home entertainment buoyant

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Preliminary numbers from US trade body DEG: The Digital Entertainment Group’s 2014 Home Entertainment Report reveal home entertainment digital spending continued to rise in 2014; electronic sales and subscription on-demand were up in both the final quarter and full year, and that the total home media business is keeping pace with box office value. The home entertainment sector saw good […]

Rightscorp metrics highlight rampant piracy

Rightscorp, a provider of monetisation services for artists and holders of copyrighted Intellectual Property, has announced metrics on the piracy of seven feature films. Rightscorp is tracking

CEA: Viewers want 4K UHD, Smart TVs

While the television remains viewers’ primary means of accessing video content, the number of consumers watching video content via streaming (63 per cent) is gaining on those who watch through a traditional service provider (68 per cent), according to a pair of new studies from the Consumer Electronics Association (CEA). CEA’s

Dutch online video spend exceeds packaged

Overall video entertainment market spend in the Netherlands remained flat in 2014 and is on track to return to growth this year, according to research from Futuresource Consulting. The category – which includes digital video, box office, packaged video and pay-TV – totalled more than €2 billion in 2014 and is on track to exceed €2.1 billion in 2015. Last […]

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