Category archives for: Consumer Behaviour

Online viewers unwilling to pay to avoid ads

STRATA, a specialist in media buying and selling software, found in a survey of viewers of online content that, as online video distribution continues to grow, the majority said they would not pay a premium to avoid online video ads. Only 18 per cent of respondents said they would pay a premium, with younger viewers slightly more inclined to pay. […]

Economist: ‘File sharing modest impact on box office revenue’

anchorman

Koleman Strumpf, a Professor at the University of Kansas School of Business, has conducted a study investigating the economic importance of intellectual property protection. In the paper – Using Markets to Measure the Impact of File Sharing on Movie Revenues – Strumpf suggests there are two main empirical challenges: overcoming the non-random timing of the arrival date of illicit copies […]

World Cup breaks broadcast records

Lionel Messi Argentina

In advance of fully-audited global viewing figures for the FIFA World Cup on the night of July 13th, TV broadcasters around the world have joined in celebrating an outstanding set of results from the tournament. The group matches had already set new TV records in a number of markets, from Belgium to the US. Sales of television advertising and subscriptions […]

World Cup breaks social media records… again

WorldCup

Germany’s World Cup final victory over Argentina smashed global records on Twitter, and has also become the biggest sporting event in Facebook’s history. Twitter said that Germany’s 1-0 victory peaked at 618,725 tweets a minute, easily breaking the previous record of 580,166 set during the team’s 7-1 crushing of Brazil in the semi-final. However, the total of 32.1 million tweets […]

Digital devices drive new viewing habits

Adults around the world remain hooked on TV but the consumption habits of content-hungry viewers are changing rapidly, according to global research consultancy TNS. While our love affair with television endures, TV sets alone are no longer enough to satisfy our appetite for content, driving the growth of online media and ‘screen-stacking’ as a result. In Connected Life, a study […]

NZ: Traditional media still prevail

newzealand

Research commissioned by NZ On Air – an independent government funding agency whose mission is to champion local content that engages, stimulates, and satisfies intended audiences – confirms the majority of New Zealanders are still consuming traditional broadcast media – linear television and live radio – every day. However music audiences and the young are leading the charge to digital […]

TV advertisers will alienate women during World Cup final

Some of Britain’s biggest TV advertisers will be spending heavily on World Cup final ad slots this Sunday. And with the cost of a 30-second spot estimated at up to £300,000 the stakes are high. Unfortunately most brands are aiming their ads squarely at male viewers even though research indicates that 38 per cent of UK women will be watching […]

Roku top US streaming media player

Roku3

A report from research firm Parks Associates suggests that more than 25 per cent of US households will have a streaming media player by 2015, with continued robust sales and new entries such as Amazon Fire TV driving expansion of this connected CE category. The report – The Evolving Market For Streaming Media Devices – found Roku accounted for nearly […]

Irdeto: Piracy more prevalent amongst young

Viewing pirated content is much more prevalent amongst young people, while willingness to access pirated content generally decreases with age, according to findings from Multiscreen, Revenue Assurance and Media Protection solutions specialist Irdeto. The research revealed that the majority of American (70 per cent) and U.K. (72 per cent) consumers are unlikely to watch pirated content. This is different in […]

Survey: Net neutrality is dead

netneutrality

Flash Networks, specialists in mobile Internet optimisation and monetisation, has published a study revealing that 69 per cent of operators and,  74 per cent of subscribers think that mobile operators should be allowed to offer a fast lane connection to premium content providers. Flash Networks’ annual LTE survey conducted at LTE World Summit polled both subscribers and mobile operators to […]

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