Advanced Television

Consumer Behaviour

Data: Italian TV sees audience growth

Despite a rapidly changing landscape with more screens and platforms, Italian broadcasters managed to grow their audience by 1.4 per cent in the 2022-2023 season compared to the year before, according to ratings company Auditel. Italians are watching more than ever, with over 90 per cent tuning in daily on both traditional TVs and newer […]

April 2, 2024From Branislav Pekic in Rome

Record quarter for ITVX

ITVX recorded its best ever quarter between January 1st and March 31st with 896 million streams across the service – an increase of 12 per cent on Q1 2023. This follows January’s record-breaking month with 328 million streams, more than any other month on ITVX or previously on ITV Hub, and February was just behind […]

April 2, 2024

Formula E see record audiences in Japan

Formula E has announced record-breaking growth in viewership and fan engagement in Japan. Formula E’s strategic partnership with key broadcasters and digital platforms, alongside engaging social media content and innovative fan experiences, has propelled the championship to new heights. Cumulative TV Audience Surge: Season 10 has seen a 40 per ent increase in cumulative TV […]

April 2, 2024

ESPN’s Sunday Night MLB opener viewing up 17%

Viewership in the US for ESPN’s Sunday Night Baseball – Major League Baseball’s (MLB) marquee national game of the week – started up 17 per cent from last year, according to Nielsen. The St Louis Cardinals vs Los Angeles Dodgers game averaged 1,821,000 viewers on March 31st, peaking with 2,360,000 viewers at 9:45pm ET. The […]

April 2, 2024

Extreme E sees record audiences

Racing series Extreme E delivered significant audience growth in 2023, rising to a global audience of more than 144 million viewers, according to an analytics report from YouGov. The increase in the series’ audience figures stems from a thrilling third season, where a record five-teams competed for the 2023 Extreme E championship at the final […]

March 28, 2024

Portugal: Downturn in sports streaming subs

There has been a noticeable decline in Portuguese subscribers to sports streaming platforms since November 2023. The latest B-Stream study from Marktest reveals a drop of 60,000 subscribers, bringing the total down to 809,000 as of February 2024, translating to a national penetration rate of just 9.4 per cent ( down 0.7 per cent). This […]

March 27, 2024From Branislav Pekic in Rome

The Gentlemen spends 3rd week at Netflix #1

The Gentlemen, Guy Ritchie’s aristocratic gangster series starring Theo James and Kaya Scodelario, continued its reign atop Netflix’s English TV List with 11.7 million views in the week commencing March 18th. 3 Body Problem, the new sci-fi series from David Benioff, D. B. Weiss and Alexander Woo, began its invasion in second place with 11 […]

March 27, 2024

Study: Broadcast TV more popular than streaming

Data from consumer research company GWI reveals that broadcast TV is still central to Brits’ media consumption, with nearly two-thirds (64 per cent) of TV viewing time spent on live TV, rather than online streaming (36 per cent). Despite the rise of streaming platforms over the years, GWI’s 2024 Global Media Landscape Report shows the […]

March 26, 2024

Ted sets Sky viewing record

Following the success of the hit film franchise, Ted, the foul-mouthed teddy bear, returned this year in a seven-episode prequel series for the small screen. From Emmy-winning creator Seth MacFarlane, Ted – which debuted on Sky Max earlier this year – has secured the biggest US comedy launch audience on Sky, since records began in […]

March 26, 2024

Research: Social media significant news gateway

Online intermediaries, such as social media, search engines and other online aggregators exert a significant influence on the news stories people consume, according to research from UK media regulator Ofcom. Nearly two-thirds (64 per cent) of UK adults use online intermediaries to access news, with Meta – the company which owns Facebook and Instagram – […]

March 25, 2024By Colin Mann