Advanced Television

Consumer Behaviour

Extreme E sees record audiences

Racing series Extreme E delivered significant audience growth in 2023, rising to a global audience of more than 144 million viewers, according to an analytics report from YouGov. The increase in the series’ audience figures stems from a thrilling third season, where a record five-teams competed for the 2023 Extreme E championship at the final […]

March 28, 2024

Portugal: Downturn in sports streaming subs

There has been a noticeable decline in Portuguese subscribers to sports streaming platforms since November 2023. The latest B-Stream study from Marktest reveals a drop of 60,000 subscribers, bringing the total down to 809,000 as of February 2024, translating to a national penetration rate of just 9.4 per cent ( down 0.7 per cent). This […]

March 27, 2024From Branislav Pekic in Rome

The Gentlemen spends 3rd week at Netflix #1

The Gentlemen, Guy Ritchie’s aristocratic gangster series starring Theo James and Kaya Scodelario, continued its reign atop Netflix’s English TV List with 11.7 million views in the week commencing March 18th. 3 Body Problem, the new sci-fi series from David Benioff, D. B. Weiss and Alexander Woo, began its invasion in second place with 11 […]

March 27, 2024

Study: Broadcast TV more popular than streaming

Data from consumer research company GWI reveals that broadcast TV is still central to Brits’ media consumption, with nearly two-thirds (64 per cent) of TV viewing time spent on live TV, rather than online streaming (36 per cent). Despite the rise of streaming platforms over the years, GWI’s 2024 Global Media Landscape Report shows the […]

March 26, 2024

Ted sets Sky viewing record

Following the success of the hit film franchise, Ted, the foul-mouthed teddy bear, returned this year in a seven-episode prequel series for the small screen. From Emmy-winning creator Seth MacFarlane, Ted – which debuted on Sky Max earlier this year – has secured the biggest US comedy launch audience on Sky, since records began in […]

March 26, 2024

Research: Social media significant news gateway

Online intermediaries, such as social media, search engines and other online aggregators exert a significant influence on the news stories people consume, according to research from UK media regulator Ofcom. Nearly two-thirds (64 per cent) of UK adults use online intermediaries to access news, with Meta – the company which owns Facebook and Instagram – […]

March 25, 2024By Colin Mann

Study: Piracy sites in India pose malware risk

A new study commissioned by the Alliance for Creativity and Entertainment (ACE) found that piracy websites posed the highest risk for malware infection among consumers in India. The study found that consumers perceived accessing piracy sites as presenting the highest risk of being affected by malware (59 per cent), even more than if they clicked […]

March 22, 2024By Colin Mann

Forecast: E Europe to add 9m digital pay-TV subs

The number of pay-TV subscribers in Eastern Europe will decline by 8 million from 81 million in the peak year of 2018 to 74 million in 2029 according to the Eastern Europe Pay TV Forecasts report from analyst firm Digital TV Research. However, 2018 included 17 million analogue cable subscribers, which will drop to zero […]

March 21, 2024

Spain: Linear FTA TV dominates

The majority of Spaniards (78.4 per cent) prefer to watch linear FTA TV over pay-TV or streaming. A report made by Dos30′ using Kantar Media and Comscore data further reveals that the country’s traditional linear TV operators -Atresmedia, Mediaset, RTVE, Regional channels – provide the most-watched TV channels. Including thematic DTT channels, the number of […]

March 21, 2024From David Del Valle in Madrid

ITV triples UK Oscars viewing

ITV1 and ITVX’s extensive Oscars coverage tripled UK Oscars viewing year-on-year while viewers also flocked to stream Ryan Gosling’s I’m Just Ken performance. In total, the combined reach of all of ITV1 and ITVX’s Oscars content offerings – including exclusive red carpet and behind-the-scenes moments – hit 5.2 million viewers, 7-day figures across devices show. […]

March 21, 2024