Category archives for: Markets

Multi-screening mainstream in Europe

Multi-Screen

To mark World Television Day on November 21st, TV organisations from around Europe have brought together the latest statistics to reveal how TV and social media complement each other. The insights show how ‘multi-screening’ is becoming a mainstream activity in many countries, how TV drives commentary online and how the marriage of TV and Internet-connected second screens presents opportunities for […]

APAC advertising to grow 5% in 2014

A report published by Media Partners Asia (MPA) indicates that net advertising revenues, measured after discounts across 14 markets, will grow at 5 per cent this year to top $121 billion. Next year, MPA projects a re-acceleration in growth with the advertising market to expand at 5.7 per cent. Between 2014 and 2019, MPA forecasts indicate that net advertising in […]

Internet to reach 3bn users in 2015

The number of Internet users worldwide will surpass 3 billion in 2015, according to figures from eMarketer, increasing 6.2 per cent next year to reach 42.4 per cent of the entire world’s population. This year, Internet user penetration will top the 40 per cent mark for the first time as the web reaches 2.89 billion users across the world. By […]

Netflix still dominates Internet traffic

Findings from intelligent broadband network solutions specialist Sandvine’s latest latest bi-annual Internet traffic trends report – Global Internet Phenomena Report 2H 2014 – suggest that Netflix continues to dominate North American networks, with Amazon Instant Video establishing itself as the second largest paid streaming service. “With both Netflix and Amazon Instant Video gaining bandwidth share in North America during 2014, […]

OTT TV to reach $10bn

Findings from market research firm Infonetics suggest that over-the-top (OTT) pay-TV revenue is set to grow from $5.8 billion in 2014 to just over $10 billion in 2018 According to Jeff Heynen, principal analyst for broadband access and pay-TV at Infonetics Research, subscription-based OTT providers such as Netflix, Hulu Plus, and Amazon have seen phenomenal growth over the last couple […]

Demand for local content will spur MENA media growth

Untapped demand for local, Arabic content will spur rapid regional media growth over the next five years, according to a study unveiled at the Abu Dhabi Media Summit. The joint study undertaken by management consultancy Strategy & and Media Zone Authority Abu Dhabi, twofour54 , also found that accelerated adoption of mobile technology, evolutions in paid and digital media, and […]

Mobile data over half of global roaming revenues by 2019

Mobile data roaming will generate approximately $50 billion in revenues by 2019, contributing as much as 56 per cent to global roaming revenues, according to research by global analyst firm Ovum. Ovum’s roaming forecasts show that Europe continues to be the largest contributor to global roaming revenues, accounting for 46 per cent of global roaming revenues, with much of the […]

Pay-TV in 78% of UK broadband homes

pay-tv-money

Parks Associates has published research showing pay-TV adoption in Germany and the UK has reached 86 per cent and 78 per cent of broadband households, respectively. Spanish adoption is much lower, with 47 per cent of broadband households receiving only local broadcast channels. “Spanish broadband households show

Broadband equipment market flat Q3, PON grows

Market research firm Infonetics Research has released vendor market share and preliminary analysis from its Q3 PON, FTTH, and DSL Aggregation Equipment and Subscribers report. “PON (passive optical network) was the only broadband aggregation equipment category to grow in the third quarter of 2014, and it was up just 1 per cent sequentially, led by

Cross-screen video campaigns on the rise

Research from Videology, the video advertising technology platform, has found advertisers are increasingly running video campaigns across multiple devices, including computers, mobile and connected TV. The Q3 research showed that

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