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Report: How advertisers are using Addressable TV

Report: How advertisers are using Addressable TV

Addressable TV advertising has doubled in the past year, according to various industry sources, thanks in large part to an influx of advertisers that are placing targeted ads for brand…

Survey: A third of OTT trialists become subs

Nearly one-third of OTT free trials convert to a paid subscription, according to connected entertainment research from Parks Associates. Senior Analyst Glenn Hower will discuss at NAB the firm’s OTT…

Broadcast industry set to embrace ATSC 3.0

More than 75 per cent of US broadcast industry executives say they are excited about next-generation broadcast standard ATSC 3.0, while more than 70 per cent reported that their station’s…

TVaaS opportunities to reach $1.5bn

According to the findings of its recent video software market report, TV as a Service: Middleware, CAS, DRM, Encoders, CDN, ABI Research’s evaluation of expectations of the new TV as…

Survey: UK broadband giants failing on service

The latest broadband customer satisfaction survey from consumer body Which? reveals that the UK’s biggest Internet Service Providers are still failing on basic customer service, speed and reliability. This year’s…

Study: OTT to overtake linear TV within 5 years

Within the next five years, viewership hours of live-linear streaming OTT video will surpass those of traditional broadcast TV, according to close to 70 per cent of respondents in the…

60% US ‘net homes have at least 1 connected TV

Year over year, the number of homes with an installed connected TV device increased by six million, now totalling 60 per cent of US Internet homes, according to the NPD…

Kantar: Ad industry at risk without measurement standards

Research released by Kantar Media warns that, if the advertising industry doesn’t find a way to measure performance accurately and consistently, Proctor & Gamble’s threat to pull spend from digital…

Nielsen, Google team for ad impression measurement

Global performance management company Nielsen has been named to Google’s Marketing Mix Model Partner programme. As a preferred partner, this programme enables Nielsen to collect Google advertising impression and spend…

Spain: DTT and IPTV boom causes satellite freefall

Contrary to the rest of Europe, Spaniards mainly watch TV via DTT. This – combined with an increasing demand for IPTV – is putting satellite and cable TV in freefall.…

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