Category archives for: Markets

920m global pay-TV subs by year end

tvGlobe

The worldwide pay-TV market is expected to surpass 920 million subscribers by the end of 2014 according to ABI Research. Overall, pay-TV average revenue per user (ARPU) is expected to drop slightly due to increasing price competition, but at a lower rate compared to the ARPU drop in 2013. “The growing number of HD subscribers as well as major sporting […]

Pay-TV booms in Central America

Pay-TV is booming in the Central America region, with Honduras subscribers growing 23.24 per cent year-on-year, according to Dataxis’ numbers (in the period to June 30th). Honduras ended the period with a total of 640,000 pay-TV subs out of a population of some 8 million. Honduras is not alone. Other Central American markets which experienced significant year-on-year growth level were […]

Gartner: Dominance of pay-TV masks VoD growth

While pay-TV is the biggest segment of the overall consumer video services market, accounting for 96.3 per cent of total spending in 2014 and 94.2 percent by 2018, subscription video on demand (S-VoD) is a growing market. Fernando Elizalde, principal research analyst at Gartner, was quizzed about the current and future state of the S-VoD market and how consumers’ behaviours […]

VoD, HD fuels LatAm pay-TV growth

The Latin American pay-TV services market is expected to continue its growth trajectory due to the rise in paid subscriptions for DTH TV. The demand for value-added services such as HD and VoD is further spurring market development. Innovative commercialisation models including prepaid plans and multiple-play bundles add to market revenues. Analysis from Frost & Sullivan finds that the market […]

Spain’s TV ad market up 9.9%

Flag of Spain

The Spanish TV advertising market has experienced an impressive growth of 9.9 per cent to September to €1.319 billion against €1.199bn for the same period last year. Combined, Mediaset, owner of Tele 5 and Cuatro among others, and Atresmedia, owner of Antena 3 and La Sexta among others, took 86.2 per cent of the TV ad market. Mediaset is the […]

60% of LatAm pay-TV subs will have HD by 2018

The HD channel offer in Latin America has shown constant growth over the past three years, increasing the amount of both pay-TV and free-to-air channels available in each country. The number of HD subscribers across the region has also grown, counting 13.9 million as of Q1 2014. The “Evolution of HD Channel Offerings in Latin America” report, published by Dataxis, […]

Digital ad revenues up 15%

Internet ad revenues climbed to an first half-year high of $23.1 billion, according to the IAB Internet Advertising Revenue (IAB) Report, prepared by PwC US. This marks a 15 per cent rise over 2013’s first-half ad revenues of $20.1 billion. Maintaining the positive trajectory, second quarter 2014 Internet ad revenues rose to $11.7 billion, representing a 14 per cent year-over-year […]

Pay-TV growth propels video encoder market

The demand for pay-TV video encoders is on the rise, with cable, IPTV and satellite companies requiring these products to get consumers the shows they want from content producers to their home set-top boxes. In fact, with the global expansion of pay-TV subscribers and increasing number of channels, cable, IPTV and satellite companies have been left with little option but […]

Adobe, Nielsen team for cross-platform measurement

Digital experience expert Adobe and global information and measurement company Nielsen have formed a strategic alliance that is expected to deliver the industry’s first comprehensive, cross-platform system for measuring online TV, video and other digital content across the web and apps. The collaboration will integrate Nielsen’s digital audience measurement products, the most trusted ratings system in the industry, with digital […]

Online TV consumption up 388%

Multi-Screen

Key findings of the Adobe Digital Index report show that more people watched more TV online than ever before. TV consumption across devices grew 388 per cent year-over-year (YoY) and programmers saw broader use as unique monthly viewers increased by 146 per cent YoY across browsers and TV apps. While online TV consumption remains fragmented across

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