Category archives for: Markets

Mobile video complements TV

Independent video advertising platform BrightRoll has released findings from a first-of-its-kind study – BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments – aimed at offering practical advice on how brand marketers and agencies can leverage TV and mobile video to reach consumers cost-effectively where they are consuming media. “While TV still has the broadest reach among mass media channels, […]

LatAm TV Everywhere growth

A report from global business intelligence firm Dataxis has identified 12 operational TV Everywhere (TVE) platforms in the seven main countries of Latin America –Argentina, Brazil, Chile, Colombia, Mexico, Peru and Venezuela. By the end of the first quarter of 2014, the TVE market in the region showed a boost in distribution as a result of agreements between content providers […]

Satellite dominates Brazil pay-TV delivery

Brazil’s pay-TV market is increasingly dominated by satellite delivered entertainment. The country’s regulator Anatel says at the end of August DTH technology accounted for 61.75 per cent of the nation’s subscribers. DTH subs totalled 11.88 million, as at August 31st, up 100,000 from July’s 11.78 million. Overall, the market generated a net new subscriber take-up of some 587,000 subscribers in […]

Spain’s pay-TV spend up

Flag of Spain

Spanish pay-TV is seeing signs of recovery with Spaniards spending more money on services. The latest report from Ontsi reveals that in the first quarter of the year the total pay-TV spend amounted to €279 million, up €9 million in comparison with the previous quarter. Each household with a pay-TV service spent an average of just over €28 a month […]

Akamai: Global average connection speed above 4Mbps

Akamai Technologies has released its Second Quarter, 2014 State of the Internet Report. Based on data gathered from the Akamai Intelligent Platform, the report provides insight into key global statistics such as connection speeds and broadband adoption across fixed and mobile networks, overall attack traffic, global 4K readiness, IPv4 exhaustion and IPv6 implementation, and traffic patterns across leading Web properties […]

Russia: Over 40m pay-TV subs by 2018

A report from J’son & Partners Consulting says that Russia’s pay-TV subscribers will expand to some 40.9 million by 2018, up 17 per cent on the December 2013 figure, and reach a penetration rate of 75 per cent by 2018. Typical growth rates will be 3 per cent per annum, says the research. Russia’s three leading pay-TV operators are

Smartphone viewers TV’s New ‘Holy Grail’


The number of consumers using tablets to watch TV and movies has sky-rocketed in recent years and many consumers bought tablets for the first time last year, according to a new annual consumer survey by Altman Vilandrie & Company. The strategy consulting group notes that in August, critics scoffed at comments by Apple CEO Tim Cook that tepid iPad sales […]

55% of US broadband homes subscribe to OTT

Fifty-five per cent of US broadband households subscribe to an OTT video service, opening up new opportunities for cloud solutions, according to Parks Associates. “Over 50 per cent of US broadband households have at least

Netflix streaming volume up 350%


According to research from The Diffusion Group (TDG), Netflix streaming has increased 350 per cent during the last 10 quarters. growing from two billion hours in Q4-11 to seven billion hours as of Q2-14. The study, Netflix 2014 – Domestic Dominance, International Escalation, presents TDG’s latest analysis of Netflix and examines subscriber growth and hours streamed, and offers domestic forecasts […]

Spain: Pay-TV up 1.1%

Flag of Spain

The Spanish pay-TV market grew by 1.1 per cent to a total of 3,969,823 customers in the second quarter of the year, with Movistar TV with a growth of 31 per cent, as its main driving force. In comparison with the same period last year, the sector registered an additional

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