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Nielsen, Google team for ad impression measurement

Global performance management company Nielsen has been named to Google’s Marketing Mix Model Partner programme. As a preferred partner, this programme enables Nielsen to collect Google advertising impression and spend…

Spain: DTT and IPTV boom causes satellite freefall

Contrary to the rest of Europe, Spaniards mainly watch TV via DTT. This – combined with an increasing demand for IPTV – is putting satellite and cable TV in freefall.…

France: VoD take-up growing

According to audience measurement and survey company Médiamétrie, acquiring video content online among the French is increasing. The company’s study, VOD360, notes that the viewer now has several on-demand options…

57% of French homes have connected TV

57% of French homes have connected TV

The number of French homes with a connected TV rose to 56.8 per cent in the fourth quarter of 2016, up from 54.8 per cent a year earlier, according to…

Germany: Half DTT users switch to DVB-T2

Over half (51.2 per cent) of DTT users in Germany have already switched to the new DVB-T2 standard since its launch on March 29th, according to a survey by TNS…

MMOs approach 25% of digital games market

A study from Juniper Research has found that MMO (Massively Multiplayer Online) games such as World of Warcraft, and MOBA (Multiplayer Online Battle Arena) games including DoTA 2, are to…

Global video game market to pass $100bn by 2021

Global video game market to pass $100bn by 2021

Video Game Industry analyst firm DFC Intelligence has issued its latest forecast for the global video game market that increases its overall outlook for the market driven by greater than…

Study: European FTTH deployment cost €137bn

The FTTH Council Europe – the industry organisation with a mission to accelerate the availability of fibre-based, ultra-high-speed access networks to consumers and businesses – has made public its 2017…

SAARC pay-TV market to reach $16bn

According to market research firm Dataxis, the major SAARC countries (India, Bangladesh, Pakistan, Nepal, Sri Lanka) plus Myanmar will see their pay-TV market doubled by 2021, to reach $16 billion…

Global VR industry revenues to reach $7.2bn

In its new study, Virtual Reality Industry Report: Spring 2017, market research firm Greenlight Insights forecasts total virtual reality revenues to reach $7.2 billion (€6.78bn) globally by the end of 2017,…