Website trackers utilised by UK TV audience research body BARB have been updated with the latest Q4 2019 data. The SVoD homes tracker shows that: The proportion of UK homes with a subscription to at least one of Netflix, Amazon Prime Video or NOW TV passed 50 per cent for the first time in Q4 […]
The global OTT services market size is projected to reach $86.8 billion (€80.4bn) by 2026. The increasing internet penetration will open up a huge potential for the companies operating in this market. According to a report published by Fortune Business Insights, the market was worth $30.2 billion in 2018 and will exhibit a CAGR of […]
MoffettNathanson reports that pay-TV subscribers in the US fell by another 7 per cent (6 million) year-on-year in 2019, with Q4 alone seeing 1.5 million homes cut the cord. AT&T was the biggest loser in Q4, dropping 1.16 million subscribers. Comcast fell 149,000 while Charter lost 101,000 subscribers. From a high in 2009, when pay-TV […]
Marketers are expected to lose $4 billion (€3.7bn) in 2020 due to OTT ad fraud, a global economic study by CHEQ has revealed. The ‘military-grade cybersecurity company’ has released a report about the scale of ad fraud in the fast-growing OTT market, undertaken with economist Roberto Cavazos, a professor at the University of Baltimore, using […]
According to the new Cisco Annual Internet Report, 5G will support more than 10 per cent of the world’s mobile connections by 2023. The average 5G speed will be 575 megabits per second, or 13 times faster than the average mobile connection. With advanced performance capabilities, 5G will deliver more dynamic mobile infrastructures for AI […]
A study from Juniper Research forecasts that total operator-billed revenue from 5G IoT connections will reach $8 billion (€7.4bn) by 2024; rising from $525 million in 2020. This is a growth of over 1,400 per cent over the next 5 years. The report identified
Online viewing is gaining ground on traditional broadcast TV, according to research conducted by content delivery network specialist CenturyLink and Streaming Video Alliance. Over 80 per cent of consumers are streaming more video than three years ago and nearly half (45 per cent) of respondents define TV as being delivered
The global smart speaker market reached a new high in 2019 with sales of 146.9 million units, an increase of 70 per cent on 2018, according to research from Strategy Analytics. Amazon remained the leading brand with a share of 26.2 per cent, down from 33.7 per cent in 2018. Google retained second place with […]
Liftoff, a specialist in mobile app marketing and retargeting, has published its second Mobile Ad Creative Index. Effective mobile advertising is now essential, as the platform in 2019 dethroned television for consumer’s attention. The latest report analysed 353 billion ad impressions across 4.86 billion clicks, 189 million app installs, and over 245 million first-time events […]
A Nielsen report has revealed that US consumers love streamed content and want providers to keep it coming. In the survey conducted for its latest Total Audience Report, Nielsen found that, even as the number of streaming services available continues to grow, 93 per cent of respondents would keep paying for the ones they have […]