Centro, a global provider of advertising technology, has released an advertising industry report published by the 4A – the trade organisation for marketing communications agencies. It assembled the report, The Future of Programmatic and Automation, through an in-depth examination of programmatic advertising and agency automation. Digital advertising infrastructure consultancy The 614 Group conducted the research […]
Connected TV (CTV) continues to dominate video advertising, reveals the latest Video Benchmarks Report from asset management solution provider Extreme Reach (ER). In Q3 2019, CTV maintained its steady growth, accounting for 51 per cent of all video ad impressions served by ER’s AdBridge platform, continuing the climb from 49 per cent in Q1 and […]
Thinkbox – the marketing body for commercial TV in the UK – has revealed major new research by Gain Theory, MediaCom and Wavemaker, together with a new cross-media optimisation tool based on its findings. The Demand Generation study is an econometric analysis of £1.4 billion (€1.63bn) of media spend by 50 brands across 10 forms […]
Consumers today on average pay $22 (€19.90) a month for video streaming subscriptions and are willing to pay an additional $11 a month – or 50 per cent more — for additional services in an increasingly competitive market, according to a report from audit, tax and advisory services firm KPMG. Consumers’ growing use of streaming […]
Research from Viavi Solutions indicates that gigabit Internet is now available to an estimated 354 million people across 51 countries, accounting for five per cent of the global population. The US is the global gigabit leader, with gigabit Internet available to 68.5 million people, an additional 4 million since August 2018. Yet, China is not […]
In its latest research, Euroconsult shows that 11 new FSS (fixed-satellite service) providers have emerged over the last five years including two in 2018. Many of these companies are state-owned national operators, which will mostly serve national interests. Twelve new satellite operators are planning to enter the FSS geostationary (GEO) market by the early to […]
Immersive technologies trade group Immerse UK and advanced digital technology innovation centre Digital Catapult have published the second Immersive Economy in the UK report, providing evidence of the growth of the sector and its key drivers and barriers. It explores the geographical and industrial spread of companies working with immersive technologies such as high-end visualisation, […]
Total telecommunications and pay-TV service revenue will reach $404.5 billion (€365.4bn) by the end of 2019, representing a 0.5 per cent decline over 2018, according to GlobalData, a data and analytics company. Ivan Maldonado, Technology Analyst at GlobalData, commented: “Despite this decline, which is mainly due to declining revenues from mobile and fixed-voice data communications, […]
A report from Ampere Analysis focuses on one of the globe’s most advanced SVoD markets – the Nordics. Since its launch in the region in 2012, Netflix has been the driving force in the OTT market, achieving 4.5 million subscribers by the end of 2018. However, despite boasting a large catalogue of international content at […]
Amazon is the measure of all things in Germany when it comes to OTT content, suggests TeraVolt, an agency for digital TV products. Meanwhile, Google and Apple are far behind the e-commerce giant in this area. Amazon’s Fire TV devices currently reach almost four million German households and, according to expert estimates, could grow to […]