The global number of gross SVoD subscriptions will increase by 439 million between 2018 and 2024 to 947 million – or by 86 per cent, according to the Global SVoD Forecasts report from analyst firm Digital TV Research. The total will climb by 119 million in 2019 alone. As the gross subscription total races towards […]
The penetration rate of the pay-TV service in Portugal reached 85.9 per cent at the end of 2018, according to data published by the National Communications Authority (Anacom). The number of subscribers reached 3.9 million, or 140,000 more than in the previous year. The growth rate was 3.7 per cent, below the average of the […]
UK advertising is expected to increase to £21.8 billion (€24.5bn) in 2019, up from £20.5 billion in 2018 according to the latest media and marketing forecasts from GroupM, the media investment group. GroupM forecasts 6.1 per cent growth for 2019, down from 7.8 per cent in 2018. Other key highlights from GroupM’s forecast include: 2018 […]
Consumer research from Leichtman Research Group (LRG) finds that 74 per cent of US TV households have at least one Internet-connected TV device, including connected Smart TVs, stand-alone streaming devices (such as Roku, Amazon Fire TV stick or set-top box, Chromecast, or Apple TV), connected video game systems, and/or connected Blu-ray players. This is a […]
According to the Western Europe OTT TV and Video Forecasts report from analyst firm Digital TV Research, there will be 131.20 million gross SVoD subscriptions in Western Europe by 2024, doubling from 65.19 million by end-2018. About 13 million subscribers will be added in 2019 alone, with a similar number of additions expected in 2020. […]
Amid rising concerns over the intensifying trade war between the US and China, South Korean and Chinese TV makers are cutting panel orders in the second quarter, according to IHS Markit. The reduction in panel demand is intended to cut inventory that was carried over from previous quarters, as reported by the IHS Markit TV […]
Forty per cent of TV ad spending will be data-enabled in 2020, according to a study commissioned by Comcast’s Blockgraph initiative. The survey of 150 advertisers and agencies was conducted by Advertiser Perceptions and found advertisers claimed 20 per cent of their TV spending was data-driven in 2018; it’s on course to be 29 per […]
The latest MusicWatch Annual Music Study estimates that there are 17 million stream-rippers in the US during 2018, up from 15 million in 2017. For context, that’s more people than bought a new vinyl record during 2018. Writing in the company Blog, Russ Crupnick, Managing Partner at MusicWatch, a company dedicated to marketing research and […]
The latest report from Ampere Analysis focuses on China, where three major SVoD services have emerged since 2012 amidst fierce competition: iQIYI (backed by Baidu), Youku-Tudou (backed by Alibaba), and Tencent Video (backed by Tencent). These streaming players are well-funded by their cash rich tech-giant parent groups – collectively known as ‘BAT’. As a result, […]
The increasing penetration of OTT is having a negative impact on traditional linear TV in Spain – particularly ad revenues and audience numbers. A report from Zenith Vigía warns of the fact that traditional operators may lose up to 4.3 per cent in ad revenues this year. The consultancy firm estimates that this year TV […]