Kantar Media’s preliminary estimate of in-game ad expenditures for Super Bowl LIII is $382 million (€334.4m). This would be the third largest amount in history, trailing only the 2017 and 2018 games. There was a total of 49 minutes, 45 seconds of national commercial time from paying sponsors, the NFL and CBS-owned networks. This matches […]
Following Viacom’s recent agreement to purchase AVoD service Pluto TV for $340 million (€300m), Joseph Dimmock, Technology Analyst at data and analytics company GlobalData, has shared his thoughts on the acquisition with advanced-television.com. “Pluto TV currently offers more than 100 live TV channels as well as thousands of hours of on-demand content to its users,” […]
A survey of media and broadcast industry professionals has unveiled the importance media and technology professionals are placing on collaboration as a driver for business success and creativity. The research, conducted by the UK’s leading broadcast, production and media technology tradeshow – Broadcast Video Expo (BVE) – found that 88 per cent of media and […]
Official figures published by the BFI’s Research and Statistics Unit reveal continued growth with the highest level of cinema admissions since 1970, a growth in the box office market share achieved by independent UK films and continued high levels of production investment across high-end television and film, reinforcing the UK’s global reputation as a world-leading […]
Video streaming services will achieve 585 million subscriptions in 2019, predicts ABI Research. Mobile broadband penetration together with consumers’ demand for TV anytime, anywhere are the driving factors of video consumption on mobile devices. Khin Sandi Lynn, Industry Analyst at ABI Research, commented: “5G network deployments will be a catalyst in the mobile video consumption […]
The eSports phenomenon continues to gain momentum with a business expected to reach over a billion dollars in revenue this year, comprising games publishers revenues, media rights, event ticket sales and merchandise, advertising and sponsorship, this figure is expected to triple over the next five years. With a growing fan base of over 450 million […]
Independent media and marketing consultancy, Ebiquity, has released its latest report: TV at the Tipping Point. The report evaluates key trends in linear TV and considers the implications for the future of TV advertising. Ebiquity’s analysis suggests that
Digi-Capital tracked startups raising over $6 billion across AR/VR/computer vision in 2018, driven by large, late-stage deals in China. A decline in deal volumes (number of deals) during the first three quarters of the year stabilised in Q4, while deal value (dollars invested) returned to a two-year average after large spikes from a few mega-deals […]
Award-winning British dramas Bodyguard, Killing Eve and McMafia have been revealed as the top programmes requested on BBC iPlayer in 2018. The most popular show of the year was Bodyguard, with the first episode becoming BBC iPlayer’s biggest ever programme, with 10.8 million requests across the year. All six episodes of the political thriller appear […]
Conviva, the real-time measurement and intelligence platform for streaming TV, has released its Annual State of the Streaming TV Industry report. The report sheds new light on market dynamics and challenges in context of skyrocketing consumption, growing consumer impatience, spikes in global live viewership, and shifting device preference. Skyrocketing Expectations and Viewership: Across Conviva’s customer […]