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Spain: Pay-TV ad revenues to increase 6.2%

Pay-TV is gaining momentum in Spain both in terms of subscribers and of advertising revenues. Research from Zenith forecasts a 6.2 per cent growth in pay-TV ad revenues this year versus 3.4 per cent in FTA TV. The total TV ad revenue in the country is likely to reach €12.54 billion, up 2.1 per cent […]

June 25, 2018From David Del Valle in Madrid

Report: UK TV programme sales £902m

Pact – the trade association representing the commercial interests of UK independent television, film, digital, children’s and animation media companies – has published its new-look TV Exports report, which it says reinforces the UK’s position as a world leader in producing high-quality programmes that are popular with viewers around the world. The report – produced […]

June 22, 2018

France: 2.2m daily SVoD users

A total of 2.2 million individuals above 15 years old have connected to a SVoD service each day on average over the last six months, according to the barometer set up by advisory and research companies NPA Conseil and Harris Interactive. In early June, the level was even higher than the average observed since the […]

June 22, 2018From Pascale Paoli Lebailly in Paris

Spain: 1 in 3 homes have pay-TV

According to the latest Panel de Hogares survey from Spain’s competition and markets watchdog, the Comisión Nacional de los Mercados y la Competencia (CNMC), 33 per cent of homes in Spain had pay-TV at the end of 2017, a 5 per cent increase over the previous year. The majority take their pay TV service through […]

June 22, 2018From David Del Valle in Madrid

Research: N American pay-TV meeting challenges

Findings from the 2018 Pay-TV Innovation Forum, the survey of pay-TV industry executives globally carried out by content protection and TV solutions specialist NAGRA, and MTM, an international research and strategy consultancy, suggests that top priorities include managing the roll out of a more diverse range of video products, unlocking the full potential of advanced […]

June 21, 2018

Co-productions rise as Amazon & Netflix get collaborative

Research on upcoming commissions by Ampere Analysis reveals that Netflix and Amazon are ramping up co-productions with local broadcasters in a bid to provide viewers with high-quality content at lower cost. The BBC and Sky are just two of the high profile public broadcasters and pay-TV operators who have been unable to resist the lure […]

June 21, 2018

Forecast: UK advertising to top £20bn

UK advertising is expected to increase to £19.9 billion (€22.4bn) in 2018, up from £18.8 billion in 2017, with media investment group GroupM predicting that investment will surpass £20 billion for the first time in 2019. GroupM forecasts 6.1 per cent growth for 2018, down from 6.4 per cent in 2017, and its first growth […]

June 20, 2018

Videa: “TV ad industry ready for change”

Videa, an online marketplace for automated television advertising, has released research from their Change Management survey, providing a number of insightful perspectives from 174 participants, comprised of Media Agency and TV Station Members and Reps, on the state of the TV advertising industry. Key findings from the study, conducted from September 2017 – March 2018, […]

June 19, 2018

Forecast: Mobile to take 30% of global ad spend

Mobile advertising will account for 30.5 per cent of global advertising expenditure in 2020, up from 19.2 per cent in 2017, according to Zenith’s Advertising Expenditure Forecasts. Expenditure on mobile advertising will total $187 billion (£141 billion) in 2020, more than twice the $88 billion spent on desktop advertising, and just $5 billion behind the […]

June 18, 2018

Online TV takes increasing share of Swedish TV market

In its recently published report Swedish TV Market, analysis and consultancy firm Mediavision concludes that the Swedish TV Market reached new record levels during 2017. Online TV drives the growth during 2017, and now represents close to 25 per cent of the commercial TV market’s turnover, excluding public service. An increasing consumer interest in streaming […]

June 18, 2018