Spain: Pay-TV ad revenues to increase 6.2%
Pay-TV is gaining momentum in Spain both in terms of subscribers and of advertising revenues. Research from Zenith forecasts a 6.2 per cent growth in pay-TV ad revenues this year versus 3.4 per cent in FTA TV. The total TV ad revenue in the country is likely to reach €12.54 billion, up 2.1 per cent […]