Advanced Television

Markets

Cross-border, cross-platform data consortium launched  

Four leading industry participants – Sky, Adobe Systems, TVbeat and Alphonso – have formed a new thought leadership consortium that will work with the European TV industry to explore future opportunities enabled by new developments in measurement, metrics and data, in areas such as advanced targeting, audience profiling, viewability and attribution, and advanced analytics. Building […]

February 6, 2018

Super Bowl LII draws over $400m ad revenue

Final confirmation of ad pricing and revenue figures for Super Bowl LII are not yet available, but Kantar Media’s preliminary and conservative estimate of total ad spending from in-game spots is $414 million (€367m). This is the second consecutive year the figure has exceeded $400 million. When expenditures from pre-game and post-game programming are tabulated […]

February 6, 2018

IoT market maintains growth thanks to industrial markets

Despite being the focus of much talk in the media and in corporate strategies, the Internet of Things (IoT) is still only fledgling, even it is already represented 11.2 billion connected products shipped worldwide in 2017, according to an IDATE report. “We expect to see 10 per cent annual growth, and reach 35 billion units […]

February 6, 2018

Analyst: YouTube close to UK saturation

YouTube viewing is close to saturation in the UK, with more than 90 per cent of digital video viewers regularly visiting the platform, according to eMarketer’s first-ever YouTube forecast for the market, Worldwide YouTube and Digital Video. YouTube’s ubiquity across the Google platform and easy integration on other content platforms have helped contribute to its […]

February 5, 2018

Cisco: Video to reach 85% of data centre traffic

According to the seventh annual Cisco Global Cloud Index (2016-2021), both consumer and business applications are contributing to the growing dominance of cloud services over the Internet. For consumers, streaming video, social networking, and Internet search are among the most popular cloud applications. By 2021, video will account for 85 per cent of traffic from […]

February 5, 2018

30 second Super Bowl ad costs £3.6m

On February 4th, Super Bowl LII takes place in Minneapolis pitting the Philadelphia Eagles against the New England Patriots. Wochit, the video creation platform, reports that this year a 30 second ad-slot for the most-watched TV event in the world will cost £3.6 million (€4.1m). Dror Ginzberg, CEO of Wochit, commented “Once again, the price […]

February 2, 2018By Nik Roseveare

Spain: Pay-TV sets TV consumption record

Spain’s pay-TV share reached 22.8 per cent in January, the highest in its history according to the Barlovento Comunicación firm. IPTV took 10.1 per cent followed by cable with 9.8 per cent and satellite with 2.8 per cent. DTT is the most used distribution system to watch TV in Spain with 76.8 per cent. Spaniards […]

February 2, 2018From David Del Valle in Madrid

37m US homes to go broadband-only by 2022

Broadband-only households in the US are set to grow from 19 million in 2017 to 37.2 million by 2022, according to estimates from Kagan, a media research group within S&P Global Market Intelligence. “A perfect storm of long-term trends including increase in streaming content suppliers, widespread utility-like status of broadband, and a demographic shift attributable […]

February 1, 2018

Discovery measuring total video during Olympics

With Discovery and its leading sports brand Eurosport on track to deliver the Olympic Winter Games to more people, across more screens than ever before, the broadcaster has developed a first-of-its kind methodology to measure audience behaviour across Europe. Discovery has unveiled three new metrics, which together will capture ‘Total Video’ – the new ‘TV’—across […]

February 1, 2018

Report: Ad-spend flat in 2017

Matrix Solutions, the global ad sales platform built for media, has released its first annual Advertising Spend Report – providing insights derived from the activity of more than 10,000 active users within media ad sales teams from 2016 to 2017. “According to our data, overall ad spend remained relatively flat from 2016 to 2017, which […]

February 1, 2018