Analyst: Younger audiences moving off Facebook
Facebook is losing friends among teens and young adults, according to eMarketer’s report on UK digital users, which is set to be released later in February. In 2018, 2.2 million
February 12, 2018
Markets
European SVoD 5-year outlook; 75% growth
The OTT subscription online VoD market in Europe should keep growing over the next five years. Kagan, a media research group within S&P Global Market Intelligence, projects the market to reach $6.8 billion (€5.55bn) in revenues in 2022, up from $3.9 billion in 2017. The main factors contributing
February 12, 2018
Analyst: 75%+ of video viewing is mobile
In 2018, 2.38 billion people will watch streaming or downloaded video content via any device, according to resesarch firm eMarketer’s first-ever global digital video forecast report. With mobile phones being the entry
February 9, 2018
IDATE: The key top 15 technologies by 2025
Vincent Bonneau, Director of the Innovation Unit at IDATE, comments: “The consensus in the industry is that top five digital technologies for 2025 are AI, IoT, robotics, cybersecurity and Big Data. But we have identified in this report 10 other key technologies which will have a major influence on our digital future”. According to him, […]
February 8, 2018
Natural history, drama favourite BBC exports
Ahead of its annual Showcase sales event, which sees 700 of the world’s top TV executives fly into the UK to view and buy British TV content, BBC Worldwide has revealed its top rating programmes around the world. BBC Worldwide sells programmes to more than 200 territories globally as well as licensing the format of […]
February 8, 2018
Study: Third-party data the strongest driver for OTT ads
SpotX, the video ad serving platform, has revealed findings from its report, TV is Total Video: Predicting OTT and the Future of Video Advertising. Commissioned by SpotX and conducted by Kagan, a media research group within S&P Global Market Intelligence, the study found that 85 per cent of
February 7, 2018
Report: Connected TV ad requests up 175%
According to converged TV and video advertising software provider Videology’s Q4 2017 U.S. TV & Video Market At-A-Glance report, since 2015 there has been a 175 per cent increase in the amount of ad requests for Connected TV in the Videology platform. Impressions have skyrocketed as well: the report
February 6, 2018
Cross-border, cross-platform data consortium launched
Four leading industry participants – Sky, Adobe Systems, TVbeat and Alphonso – have formed a new thought leadership consortium that will work with the European TV industry to explore future opportunities enabled by new developments in measurement, metrics and data, in areas such as advanced targeting, audience profiling, viewability and attribution, and advanced analytics. Building […]
February 6, 2018
Super Bowl LII draws over $400m ad revenue
Final confirmation of ad pricing and revenue figures for Super Bowl LII are not yet available, but Kantar Media’s preliminary and conservative estimate of total ad spending from in-game spots is $414 million (€367m). This is the second consecutive year the figure has exceeded $400 million. When expenditures from pre-game and post-game programming are tabulated […]
February 6, 2018
IoT market maintains growth thanks to industrial markets
Despite being the focus of much talk in the media and in corporate strategies, the Internet of Things (IoT) is still only fledgling, even it is already represented 11.2 billion connected products shipped worldwide in 2017, according to an IDATE report. “We expect to see 10 per cent annual growth, and reach 35 billion units […]
February 6, 2018