Category archives for: Research

FTTH gains momentum in Spain

Flag of Spain

FTTH is increasingly growing in Spain doubling the number of lines on a year-on-year basis. The latest report from the regulator CNMC reveals that as of August 2014 there were 1,098,110 FTTH lines out of the total 12,598,467 fixed broadband connections in the country, with a growth of 126.6 per cent in comparison with the previous year when FTTH accounted […]

Adobe, Nielsen team for cross-platform measurement

Digital experience expert Adobe and global information and measurement company Nielsen have formed a strategic alliance that is expected to deliver the industry’s first comprehensive, cross-platform system for measuring online TV, video and other digital content across the web and apps. The collaboration will integrate Nielsen’s digital audience measurement products, the most trusted ratings system in the industry, with digital […]

Online TV consumption up 388%

Multi-Screen

Key findings of the Adobe Digital Index report show that more people watched more TV online than ever before. TV consumption across devices grew 388 per cent year-over-year (YoY) and programmers saw broader use as unique monthly viewers increased by 146 per cent YoY across browsers and TV apps. While online TV consumption remains fragmented across

15 pirate sites deliver 42m unique visitors a week

piracy

Digital IP protection expert KLipcorp has successfully completed a project aimed at accurately measuring the damage done by IP piracy/cybercrime and the impact or otherwise of various piracy / cybercrime management methods. Klipcorp’s methodology has been independently

Universal broadband €40bn opportunity

The results of the latest research conducted by Point Topic and Adroit Economics point to a €40 billion opportunity for the SMEs in Europe by the end of the decade. Extending work recently conducted for the European Commission BRESAT project has revealed significant potential for growth and productivity. “Today, broadband is an indispensable tool for governments, businesses and populations in […]

Research: Too much TV choice is “hard work”

Hill Holliday, the US marketing agencies, has released the results of research projects conducted to examine shifting attitudes toward television. Despite the proliferation of devices consumers have available to watch television, the television set remains the centre of many people’s living rooms — and other rooms as well. Nearly a third of respondents reported

Ooyala acquires Videoplaza

Establishing a presence in the fast-growing video advertising market, Ooyala, a Telstra subsidiary and video streaming, personalisation and analytics specialist is to acquire Videoplaza, a specilaist in video advertising technology and monetisation. Videoplaza operates one of the world’s largest video ad serving platforms and programmatic trading solutions, delivering ads to viewers across all devices. It is used by broadcasters and […]

Rentrak granted US STB measurement patent

Consumer viewership information provider Rentrak has been granted a patent by the US Patent and Trademark Office for the method and system behind measuring the status of return path TVs (also known as set-top boxes). This is an important component of Rentrak’s massive and passive ratings service, which will soon measure 60 million return path TVs for live and DVR […]

Pay-TV stays top revenue source to 2018

pay-tv-money

IDATE has released the latest version of its TV and video services worldwide market report analysing changes in viewer habits, TV access networks (terrestrial, satellite, cable, IPTV) and revenue sources (linear TV, pay-TV, DVD, Blu-ray, VoD) in more than 40 countries. The report’s project manager, Florence Le Borgne, comments

Broadcast technology market worth $44bn in 2017

Following a compound annual growth of 3.6 per cent over the previous four years, the global broadcast and media technology industry was worth $39 billion in 2012, and is projected to grow to $44.3 billion in 2017. The results come from the Global Market Valuation & Strategy Report from IABM DC,

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