Category archives for: Research

Australian digital film prices ‘among world’s cheapest’

As Australia’s copyright reform debate continues, players from the ISP, consumer and content side are making their respective case, with the Australian Home Entertainment Distributors Association (AHEDA) releasing research commissioned from IHS Technology that suggests Australia is the cheapest place in the world to rent high-definition content. It also identifies Australia as second only to the US in cheaply renting […]

Rovi: 70% would extend pay-TV if better search capabilities

Rovi Corporation has published findings from a sponsored survey of pay-TV subscribers across the US, Germany, the UK and France. The purpose of the survey was to obtain insights into consumer attitudes and opinions regarding entertainment discovery and gain a better understanding of the importance of search and recommendations to TV viewing. The survey reveals

Only 1% of French use SVoD as Netflix debuts

Flag of France

Subscription Video-on-demand (SVoD) usage is limited in France, with just 1 per cent of Internet users subscribing to a SVoD platform, according to the VOD 360 study by Mediametrie. Regular VoD is more attractive with 1 in 3 French people using it. VoD usage is more common amongst men, and the 25-35 demogrpahic has been

Social media driving Millennial TV viewing

A recent Omnibus survey gives insight into how Millennials aged 18-29 experience and find TV shows a full 76 per cent of Millennials report they discover new shows to watch from friends, family and social media, and 73 per cent still watch on a traditional TV set. In addition to watching on a traditional TV, 74 per cent also watch […]

Analyst: TV industry facing major disruption

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This year’s World Cup shows that the dream of TV everywhere has become a reality, according to analyst firm CCS Insight. However, on the eve of IBC in Amsterdam, the company has warned that the TV industry will face major disruption over the next few years. Traditional broadcasters will come under threat from new business models, technologies and new ways […]

Younger viewers driving next-gen content services

Young viewers are driving next generation content services with their high expectations of personalised services, penchant for binge viewing and use of connected devices, according to new global research from Multiscreen, Revenue Assurance and Media Protection solutions specialist Irdeto. The research revealed that roughly a third of American (36 per cent) and UK (30 per cent) consumers see personalised recommendations […]

Study: Pay-TV not saviour for major ISPs

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A survey of 821 ISPreview.co.uk readers, a popular consumer broadband Internet access and related technology website in the UK, has claimed that 68 per cent of respondents would be unlikely to stick with their current Internet provider just because if it offered an attractive and affordable pay-TV service. One possible reason for

Second screens increase appetite for targetted ads

Second screening is changing the way we engage with – and respond to – advertising, according to data from GfK’s Connected Consumer research. Almost two thirds (64 per cent) of people have used a second device when watching TV. Of these second screeners,

Video ad share continues to rise in Europe

Video continues to be front and centre for most ad buyers and sellers. That is the message from nearly 175 respondents to Adap.tv’s second annual European State of the Video Industry report. With the advent of new data-driven practices—including the rapid adoption of private marketplaces and the growth of programmatic TV—there are new opportunities (and obstacles) that advertisers, agencies and […]

Ultra-HD TVs fast penetrating China market

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Approximately 14 million Ultra-HD TV sets have been shipped globally in 2014, penetrating 6-7 per cent of the overall TV market, according to WitsView, a subsidiary of the Taiwan-based market intelligence firm TrendForce. Chinese vendors, including Skyworth, Changhong and Hisense, have the highest penetration rates. The six largest Chinese brands,

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