Advanced Television

Research

Report: Wi-Fi 7 market hits $1bn before launch

Network management software company, Auvik, has released a data-driven networking trends report using Google Trends and other sources to analyse internet user behaviour dating back to 2004, revealing the urgency for businesses to adopt sophisticated security measures. The primary goal of the study was to help business and IT professionals identify the rising need for […]

April 16, 2024

ITV: The 1% Club biggest original game show in a decade

ITV has reported that The 1% Club has become the biggest game show on UK television over 2023 and to date with its current series averaging 5.8 million viewers in consolidated figures. The show’s ratings success also makes it ITV’s biggest original game show in a decade. Hosted by Lee Mack, the show, which last […]

April 16, 2024

Study: Consumers tired of browsing

Professional services company Accenture has launched its Media Thrive Index to assess the impact of reinvention strategies on media and entertainment companies’ ability to succeed financially and strategically in an increasingly challenging industry. The Media Thrive Index is a response to the findings of Accenture’s third annual Reinvent for Growth global entertainment study, which surveyed […]

April 15, 2024

Analysis: NFL supercharges streaming in the US

Consumer research from Ampere Analysis has highlighted the importance of live sports to US streaming platforms. Ampere’s latest consumer survey shows that streaming platforms that held rights to the NFL saw a significant boost to monthly active viewing in the first quarter 2024, far greater than platforms without NFL rights. Paramount+, which had rights to […]

April 15, 2024

Ant & Dec finale pulls 5.3m peak audience

Ant & Dec’s Saturday Night Takeaway final peaked with 5.3 million viewers on ITV1 on April 13th, bringing the final series (for now) to a close with a two-hour special. This contributed to ITV1 having the biggest share of viewing across any channel on the day. The final episode averaged 4.6 million viewers with a 34 […]

April 15, 2024

Report: Software-defined satellites create market opportunities

The satellite communications market has seen significant changes across its value chain, bringing forth new technological innovations that include flexible satellites and more specifically, software-defined satellites (SDS). Geostationary Earth Orbit (GEO) satellite operators have been compelled to respond to increased competition amidst these market shifts. One approach is to optimise the utilisation of GEO satellites; […]

April 15, 2024

Young viewers, crime content fuel C4 streaming records

Channel 4 delivered its biggest ever month of streaming in March, with viewing up 40 per cent year-on-year to 6.9 billion viewer minutes, boosted by growth from young viewers and a trio of new factual titles. BARB data for the first quarter of 2024 – published as the channel pursues its Fast Forward strategy to […]

April 12, 2024

Spain: Connected TV ad revenues up 120%

TV ad revenues remained largely flat in 2023 in Spain with a slight increase of 0.3 per cent to €1.73 billion, according to Infoadex – but Connected TV made huge gains. FTA nationwide TV took the majority of revenues with €1.48 billion, down 2.6 per cent from €1.51 billion in 2022. Pay-TV channels saw ad […]

April 12, 2024From David Del Valle in Madrid

Strong start to 2024 for ITV Drama

ITV Drama has reported its best start to the year for six years with the top four performing new original dramas in 2024 all coming exclusively from ITV. In the company’s first quarter (January – March 2024), across both ITVX and linear channels, ITV drama reached 44 million viewers which equates to more than 72 […]

April 12, 2024

Data: March Madness women’s final viewing surpasses men’s

The growth of women’s sports viewership was brought to the forefront during the 2024 March Madness tournament, reports Samba TV. In fact, for the first time in a March Madness tournament, the women’s Championship Game surpassed the men’s Championship Game in viewership, with 21 per cent more US households watching the South Carolina vs Iowa […]

April 12, 2024