Category archives for: Research

Cricket and 4K captivate India viewers

cricket

Nothing, not Bollywood movies, not vivid variety shows, not even Comedy Nights with Kapil, comes close to capturing Indian viewers’ attention like a game of cricket. The local derby match between India and Pakistan on February 15th, part of the ICC Cricket World Cup tournament, managed to deliver 288 million viewers (a TVR of 14.8) aged 15 and over. The […]

Connected viewers interested in TV transactions

A study conducted for Delivery Agent by Nielsen has revealed notable consumer interest and intent to engage in commerce and associated commerce activities through connected televisions and related devices. The research underscores the opportunity for TV marketers to increase viewer engagement, generate customer leads, and sell products directly through

WWE passes NBA as No1 sport on YouTube

ziggler-wwe

With more than 4.2 billion video views in the last 12 months, WWE has become the top ranked Sports channel on YouTube ahead of the NBA, MLB, NFL, NHL, ESPN and NASCAR. In addition,

Analyst: Cord-cutting evidence confused

Analyst firm MoffettNathanson’s comprehensive quarterly report on the US cable and satellite pay-TV sector, admits that on the surface “all is calm” insofar as subscriptions are up (by 101,000) during Q4/2014 but reminds readers that this always happens in the traditional pre-holiday Q4, so look at the trailing year and the actual number falls by a tiny 0.1 per cent […]

US pay-TV subs numbers ‘relatively static’

The informitv Multiscreen Index shows that the ten leading pay-television operators in the United States collectively lost 20,600 subscribers in the last quarter of 2014, compared to a loss of 45,000 the previous quarter. Over the year, they gained 82,200 subscribers, taking their combined total to 87.67 million. The cable operators collectively lost over 800,000 digital television subscribers in 2014, […]

1 in 3 UK broadband connections now superfast

super-fast-broadband

Nearly one in three UK broadband connections are now superfast, up from around one in four in November 2013, according to new Ofcom research. The growing take-up of superfast cable or fibre services – connections delivering 30Mbit/s and above – has resulted in average UK broadband speeds increasing by a fifth in the six months to November 2014. The average […]

Consumers still favour ‘traditional’ service providers

Amdocs, a provider of customer experience solutions, has released independent research that explores the market forces driving The New World of Customer Experience, a world characterised by a rapidly changing competitive landscape and the ongoing need to compete by delivering a superior customer experience. The research shows that despite the competitive challenges from OTT players, the vast majority of consumers […]

Apple, Samsung no longer control tablet market

Market share for top two tablet vendors Apple and Samsung fell to 43 per cent as total shipment volume growth slowed to 6.6 per cent in 2014. According to two new Strategy Analytics’ Tablet & Touchscreen Strategies (TTS) reports, growth is likely to continue along this trajectory but leading tablet vendors cannot rely on inertia alone to hold market share […]

Online ad viewing up 297%

4k-sport

FreeWheel’s Q4 2014 Video Monetisation Report has revealed yet another quarter of strong growth and evolution in the digital TV market.

France: Growing interest in Connected TV

Findings from a survey of French adults by Harris Interactive and EBG indicate a growing awareness of and likely purchase intentions of Connected TV. The report – Troisième vague de l’Observatoire des Objets Connectés (Third wave of the Observatory of Connected Objects) seeks to measure changes in the level of knowledge, interest and purchase intention of the French towards connected […]

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