Category archives for: Research

Gartner: Dominance of pay-TV masks VoD growth

Wh ile pay-TV is the biggest segment of the overall consumer video services market, accounting for 96.3 per cent of total spending in 2014 and 94.2 percent by 2018, subscription video on demand (SVoD) is a growing market. Fernando Elizalde, principal research analyst at Gartner, was quizzed about the current and future state of the SVoD market and how consumers’ […]

VoD, HD fuels LatAm pay-TV growth

The Latin American pay-TV services market is expected to continue its growth trajectory due to the rise in paid subscriptions for DTH TV. The demand for value-added services such as HD and VoD is further spurring market development. Innovative commercialisation models including prepaid plans and multiple-play bundles add to market revenues. Analysis from Frost & Sullivan finds that the market […]

Spain’s TV ad market up 9.9%

Flag of Spain

The Spanish TV advertising market has experienced an impressive growth of 9.9 per cent to September to €1.319 billion against €1.199bn for the same period last year. Combined, Mediaset, owner of Tele 5 and Cuatro among others, and Atresmedia, owner of Antena 3 and La Sexta among others, took 86.2 per cent of the TV ad market. Mediaset is the […]

60% of LatAm pay-TV subs will have HD by 2018

The HD channel offer in Latin America has shown constant growth over the past three years, increasing the amount of both pay-TV and free-to-air channels available in each country. The number of HD subscribers across the region has also grown, counting 13.9 million as of Q1 2014. The “Evolution of HD Channel Offerings in Latin America” report, published by Dataxis, […]

64% of US broadband homes have connected CE

connected-devices

Research from Parks Associates highlights the financial and business opportunities in the expanding markets for pay-TV and OTT services, digital content, cloud solutions, and connected consumer electronics (CE). The research firm reports 64 per cent of US broadband households have an Internet-connected CE and 55 per cent have an OTT service subscription, an area poised for strong growth especially following […]

Digital ad revenues up 15%

Internet ad revenues climbed to an first half-year high of $23.1 billion, according to the IAB Internet Advertising Revenue (IAB) Report, prepared by PwC US. This marks a 15 per cent rise over 2013’s first-half ad revenues of $20.1 billion. Maintaining the positive trajectory, second quarter 2014 Internet ad revenues rose to $11.7 billion, representing a 14 per cent year-over-year […]

4.4bn views of YouTube games channels in Sept

minecraft

YouTube games channels have become one of the most popular categories on Google’s online video site, with the 100 biggest receiving nearly 4.4 billion video views in September alone – up from 3.5 billion views in May, a According to a chart from industry site Tubefilter, based on data from analytics firm OpenSlate, YouTube’s biggest star PewDiePie with 392.1 million […]

Pay-TV growth propels video encoder market

The demand for pay-TV video encoders is on the rise, with cable, IPTV and satellite companies requiring these products to get consumers the shows they want from content producers to their home set-top boxes. In fact, with the global expansion of pay-TV subscribers and increasing number of channels, cable, IPTV and satellite companies have been left with little option but […]

FTTH gains momentum in Spain

Flag of Spain

FTTH is increasingly growing in Spain doubling the number of lines on a year-on-year basis. The latest report from the regulator CNMC reveals that as of August 2014 there were 1,098,110 FTTH lines out of the total 12,598,467 fixed broadband connections in the country, with a growth of 126.6 per cent in comparison with the previous year when FTTH accounted […]

Adobe, Nielsen team for cross-platform measurement

Digital experience expert Adobe and global information and measurement company Nielsen have formed a strategic alliance that is expected to deliver the industry’s first comprehensive, cross-platform system for measuring online TV, video and other digital content across the web and apps. The collaboration will integrate Nielsen’s digital audience measurement products, the most trusted ratings system in the industry, with digital […]

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