Category archives for: Research

Research: Too much TV choice is “hard work”

Hill Holliday, the US marketing agencies, has released the results of research projects conducted to examine shifting attitudes toward television. Despite the proliferation of devices consumers have available to watch television, the television set remains the centre of many people’s living rooms — and other rooms as well. Nearly a third of respondents reported

Ooyala acquires Videoplaza

Establishing a presence in the fast-growing video advertising market, Ooyala, a Telstra subsidiary and video streaming, personalisation and analytics specialist is to acquire Videoplaza, a specilaist in video advertising technology and monetisation. Videoplaza operates one of the world’s largest video ad serving platforms and programmatic trading solutions, delivering ads to viewers across all devices. It is used by broadcasters and […]

Rentrak granted US STB measurement patent

Consumer viewership information provider Rentrak has been granted a patent by the US Patent and Trademark Office for the method and system behind measuring the status of return path TVs (also known as set-top boxes). This is an important component of Rentrak’s massive and passive ratings service, which will soon measure 60 million return path TVs for live and DVR […]

Pay-TV stays top revenue source to 2018

pay-tv-money

IDATE has released the latest version of its TV and video services worldwide market report analysing changes in viewer habits, TV access networks (terrestrial, satellite, cable, IPTV) and revenue sources (linear TV, pay-TV, DVD, Blu-ray, VoD) in more than 40 countries. The report’s project manager, Florence Le Borgne, comments

Broadcast technology market worth $44bn in 2017

Following a compound annual growth of 3.6 per cent over the previous four years, the global broadcast and media technology industry was worth $39 billion in 2012, and is projected to grow to $44.3 billion in 2017. The results come from the Global Market Valuation & Strategy Report from IABM DC,

Study: Reducing pirated link prominence aids IP theft fight

An academic study into whether search engines influence media piracy has concluded that reducing the prominence of pirated links can be a viable policy option in the fight against intellectual property theft. The researchers at Carnegie Mellon University – H. John Heinz III School of Public Policy and Management note there is an ongoing public policy debate regarding the role […]

Better enforcement tackling rise in online IP crime

Consumers must beware of illegal traders who are increasingly using the Internet to sell counterfeit and pirated goods, according to the IP Crime Report published by Baroness Neville-Rolfe. The report, written by the Intellectual Property Office (IPO) on behalf of the UK IP Crime Group sets out key developments in IP crime and new enforcement activity tackling issues including:

TiVo: Increase in multitasking during TV viewing

dual-screen

TiVo has revealed results from its Second Annual TiVo Multitasking and Social TV Survey which indicate a dramatic increase in multitasking during TV viewing: over half of the 856 survey respondents reported multitasking every time or almost every time they watch TV (51 per cent); compared to just over one third (36 per cent) in last year’s survey. Though TV […]

20% US broadband homes to buy smart devices within a year

A survey released by the Consumer Electronics Association (CEA) and Parks Associates shows continued strong growth of smart home products in US homes, as 20 per cent of households with broadband intend to acquire one or more smart home devices within the next year. According to the study, nearly half (48 per cent) of those surveyed who own a smart […]

Oz pirates downloading more content

australia

Research conducted by Sycamore Research and Newspoll suggests that online film and television piracy is increasing in Australia, with 29 per cent of Australian adults admitting to being active pirates. The study also shows active pirates are increasing their frequency of downloading pirated film and television content. Lori Flekser, Executive Director of the IP Awareness Foundation, shared findings of the […]

Search Archive

Search by Date
Search by Category
Search by keyword
Copyright Advanced Television Ltd © 2001-2014