Advanced Television

Research

Report: Lack of Full Fibre awareness

A resident engagement initiative undertaken by Complete Technology Group (CTG), Orbit Housing Association and Lightning Fibre has confirmed a lack of consumer knowledge and understanding of Full Fibre. The ‘Connecting Customers’ initiative drives digital inclusion and aids the rollout of Full Fibre broadband ahead of the forthcoming copper switch-off, particularly among those in housing schemes. […]

March 21, 2024

Report: Interactive CTV ads drive higher engagement

Advertisers leveraging the biggest screen in the house are seeing interactive CTV campaigns achieve engagement rates 4.6x higher than mobile video and 10.3x higher than desktop video. When compared to standard pre-roll, interactive CTV video formats, inclusive of choice- and non-choice-based ads, also generate more than 600 per cent lift in engagement. These insights are […]

March 20, 2024

Survey: Italy cuts back on SVoD

Deloitte’s latest survey, Digital Consumer Trends Survey 2023, reveals a decline in streaming subscriptions in Italy compared to 2022. According to the survey, 68 per cent of Italian adults have access to a paid streaming service, down by 3 per cent year-on-year. Younger generations (18-24) are the biggest users (89 per cent), compared to just […]

March 20, 2024From Branislav Pekic in Rome

Report: 5G, AI impacting broadcast production

Video networking solutions provider Haivision has released the results of its fifth annual Broadcast Transformation Report which reveals the industry’s top technology priorities and trends in live video contribution, IP and cloud adoption, 5G, and artificial intelligence. Key findings include: SRT continues to be the most widely adopted transport protocol: 68 per cent of respondents use […]

March 20, 2024

FTTH Council Europe unveils FTTH/B Market Panorama

As part of the programme of the FTTH Conference 2024 in Berlin, the FTTH Council Europe has revealed several market reports outlining the latest figures on fibre deployment trends in Europe: the European FTTH/B Market Panorama 2024, the FTTH/B Global Ranking 2024, the FTTH/B Forecasts for 2023-2029, and the updated report on FTTH/B in Rural […]

March 20, 2024

Taylor Swift sets Disney+ viewing record

Taylor Swift | The Eras Tour (Taylor’s Version) attracted 4.6 million views on Disney+ in just three days, making it the No. 1 music film ever on the streaming platform. Taylor Swift fans took to Disney+ to watch 16.2 million hours of the blockbuster 3.5-hour concert film during its first weekend of release. Disney+ is […]

March 20, 2024

The Gentlemen continues reign at Netflix #1

The Gentlemen, Guy Ritchie’s gangster series starring Theo James and Kaya Scodelario, suited up for another week atop Netflix’s English TV List, with 20.1 million views in the week commencing March 11th. Fan-favourite Avatar: The Last Airbender held strong in second place in its fourth week on the list with 5.2 million views. Docuseries took […]

March 20, 2024

Research: Ad load, UX balance crucial for SVoDs

ScreenThink, MTM’s market intelligence insights tool for the TV and video industry, has published the findings of its latest research report which paints a picture of a changing landscape for SVoD services in the UK in the wake of multiple updates from the leading brands. In a climate where some SVoD services are experiencing user […]

March 19, 2024

Forecast: Linear ad market collapsing

MoffettNathanson predicts 2024 will be the year linear TV advertising model fails. “We had initial concerns about the early promises of a second-half 2023 recovery […] In all honesty, despite these concerns throughout the years, linear TV has ended up even worse than we expected,” writes Michael Nathanson. Nathanson has lowered his forecasts and he […]

March 19, 2024

NBA’s Wembanyama sets social media records

San Antonio Spurs’ Victor Wembanyama delivered a record-shattering performance on March 17th in the win over the Brooklyn Nets. He is now the first player in NBA history to achieve 33 points, 15 rebounds, 7 assists, and 7 blocks while shooting 50 per cent field goal in a game. Wembanyama is making an unprecedented impact […]

March 19, 2024