Advanced Television

Research

Ofcom: Plusnet provides most satisfying broadband

Research published by Ofcom reveals which UK telecoms providers are setting the industry standard for good customer service. The annual customer service report looks at how each of the major telcos providers performed last year on measures including customer complaints received, value for money and overall customer satisfaction. The data is based on how companies […]

August 21, 2020

Analyst: 5G to transform M&E

The media and entertainment industry is exploring opportunities to take advantage of 5G networks as the deployments start rolling out in many markets, according to tech market advisory firm ABI Research. Although most of the media and entertainment industry is focused on using the 5G

August 20, 2020

Report: UK monthly VoD spend up £100m in lockdown

According to a report from cloud video platform Grabyo, UK video customers have increased monthly spending on online streaming services by over £100 million, which equates to an uplift of over 25 per cent, since lockdown began in March in the UK. Grabyo’s UK At Home Video Trends 2020 report surveyed over 2,000 UK consumers […]

August 20, 2020

Report: Pandemic still impacting video ad ecosystem

As the pandemic continues, so does its impact on the video advertising ecosystem, according to the latest Video Benchmarks Report from TV and video ads asset management solution specialist Extreme Reach (ER). Following a distinct drop in Q1, the share of video impressions served to connected TV (CTV) platforms rose to 40 per cent in […]

August 20, 2020

Research: Covid accelerates shift from linear TV to OTT

Brightcove, the video technology platform, has published the Brightcove Q2 2020 Global Video Index Entertainment and Media Edition, which found that OTT streaming of entertainment content continued to dominate, even as governments began loosening stay-at-home restrictions. The data suggests that consumers’ media consumption habits may be permanently shifting away from linear TV, cementing streaming as […]

August 19, 2020

Report: Going free could work best for Quibi

Quibi recently informed subscribers in Australia and New Zealand of two significant changes to their service: not only would monthly subscription fees be reduced by 40 per cent, but a free ad-supported plan would be phased in over time. Both portend sweeping changes for major markets such as the US, according to a report from […]

August 19, 2020

Report: Fraudsters flock to Connected TV

Digital media measurement, data and analytics software platform DoubleVerify (DV) has released its 2020 Global Insights Report, providing a market-by-market benchmark on the current and future state of media quality for global advertisers. In developing the report, DV analysed data from advertisers representing over 2,000 brands across 80 countries, from May 2019 to April 2020. […]

August 19, 2020

Sweden: VoD spend offsets cinema loss

Cinemas worldwide were very early subject to an almost complete lockdown, regardless of all other pandemic-fighting strategies. This was true also for Sweden. Consequently, the revenues of cinemas have been highly affected. Mediavision Q2 analysis of Swedish household media expenditure points at an almost 70 per cent year-on-year decrease in cinema spending. So where did […]

August 19, 2020

Analyst: 1.6 trillion hours spent on mobiles in H1

App Annie, a specialist in mobile data and analytics, has released its latest report which shows that consumers spent 1.6 trillion hours on their mobile devices in the first half of 2020. From gaming to streaming movies to social media to video conferencing, mobile has taken centre stage in consumers’ lives — ingraining new app […]

August 18, 2020

Research: CTV advertising essential to reach persuadable voters

A research study, The Power of CTV: Reaching Persuadable Voters in 2020, from omnichannel sell-side advertising platform Magnite identifies Connected TV (CTV) advertising as an essential channel for political campaigns to influence “persuadable” voters, the 30 per cent of eligible voters who identify as independent or undecided ahead of the 2020 elections. Key findings include:

August 18, 2020