Sixty-nine per cent of US CTV users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53 per cent) spend two or more hours per week using FAST applications, according to a study, The Big Shift: Wave III, from connected TV and cross-screen advertising specialist […]

Smartphone brands such as Samsung and Google that successfully market ‘halo’ artificial intelligence (AI) features in their devices can influence consumer behaviour. This is according to the latest Worldpanel ComTech study from Kantar, the marketing data and analytics company, which began tracking AI as a driver for smartphone purchasing across its global markets in February […]

AMA, a specialist in creative and personalisation for digital audio advertising, has revealed insights from its survey of over 1,000 US consumers about their podcast listening habits and advertising preferences. Conducted in January, the survey uncovers the pivotal role of social media in podcast discovery. Additionally, it sheds light on listeners’ preferences for ad formats […]

Creative data company Vidmob and TikTok have unveiled insights from a collaborative study to pinpoint the creative strategies – such as real people, direct connection, and brand integration – that propel success for brand advertising campaigns. More specifically, the research identifies the key visual and creative elements that significantly boost engagement and purchase intent within […]

Findings from the 2024 Retail Advertising Outlook Report from omnichannel advertising specialist Mediaocean reveals that paid social media spend for retail brands looks likely to skyrocket in 2024, with 72 per cent of respondents planning on increasing spend in this channel (highest). Retail ad spend will rise on a macro scale, with industry optimism reflected […]

According to findings from research firm Dell’Oro Group, telecom operators are now scaling back their investments in 5G. Preliminary data show that worldwide telecom capex, the sum of wireless and wireline/other telecom carrier investments, declined for the full year 2023 in nominal USD terms, recording the first contraction since 2017. This deceleration in the broader […]

Research from UK multiplay telco Virgin Media O2 claims that millions of consumers who have mobile phone contracts with rival telcos EE and Three are set to receive a price rise so-called ‘double whammy’ on bills this year in a move costing Brits tens-of-millions of pounds. Both operators have millions of customers on classic bundled […]

3 Body Problem, the sci-fi series from David Benioff, D. B. Weiss, and Alexander Woo, claimed the top spot on Netflix’s English TV List in the week commencing March 25th with 15.6 million views and was the most-watched title of the week. Making their list debuts were the docudrama Testament: The Story of Moses in second […]

Despite a rapidly changing landscape with more screens and platforms, Italian broadcasters managed to grow their audience by 1.4 per cent in the 2022-2023 season compared to the year before, according to ratings company Auditel. Italians are watching more than ever, with over 90 per cent tuning in daily on both traditional TVs and newer […]

ITVX recorded its best ever quarter between January 1st and March 31st with 896 million streams across the service – an increase of 12 per cent on Q1 2023. This follows January’s record-breaking month with 328 million streams, more than any other month on ITVX or previously on ITV Hub, and February was just behind […]