Analyst firm TDG has been actively reporting on the original content arms race amongst Netflix, Hulu, and Amazon Prime Video (the ‘Big-3’) for several years, and its research has highlighted the increased role it is playing for both customer acquisition and retention. With major services such as Apple TV+, Disney+, and HBO Max hitting the […]
Consumer research from Leichtman Research Group (LRG) finds that 75 per cent of TV households in the US subscribe to some form of live pay-TV service. The percentage of TV households that subscribe to a live pay-TV (cable, satellite, Telco, or Internet-delivered) service is down from
The November 2nd Rugby World Cup final between South Africa and England placed MultiChoice’s DStv NOW under a severe test which it apparently passed with flying colours. Niclas Ekdahl, CEO of the Connected Video division at MultiChoice, which was responsible for supplying the OTT feed, said that they were streaming the equivalent of 4TB of […]
The latest quarterly State of Streaming report from global streaming media intelligence specialist Conviva reveals that time spent streaming continues to climb – up 53 per cent year over year – as consumers embrace on demand videos (63 per cent of all streaming viewing is on demand) on their TVs, PCs and mobile devices. This […]
EE’s data team looked into how fans used their mobiles to follow the home nations during the Rugby World Cup tournament. The early morning schedules, with games kicking off at 08:15, 09:00 and 11:00 for the quarter-finals, semi-finals and finals, drove spikes in mobile data on the EE network, as fans opted to watch on […]
A survey by Pop Culture Marketing agency Experience12 reveals that TV has fallen even further from favour among MCM Comic Con attendees with just 34 per cent saying it’s their preferred viewing device, a 13 per cent decrease since May, with both tablets and consoles increasing their share of interest. Experience12 polled 1,008 fans at […]
ITV’s exclusive coverage of the Rugby World Cup Final on November 2nd reached an audience peak of 12.8 million viewers making it the most watched TV moment of 2019 on any channel. This was the biggest audience for a rugby match since the 2007 Rugby World Cup Final (also between England and South Africa). Some […]
According to research from the IoT analyst firm Berg Insight, the number of smart homes in Europe and North America reached 64 million in 2018. The most advanced smart home market is North America, having an installed base of 33.8 million smart homes at the end of the year. This represents a penetration of 24 […]
Leading up to the highly-anticipated debut of Apple TV+ today (November 1st), global content demand analytics company Parrot Analytics is tracking pre-release demand for the new streamer’s original series, including See, For All Mankind, Dickinson and The Morning Show. According to pre-release demand data captured over the past seven days (October 21st-27th, 2019), the company found that the […]
As the streaming wars are heating up, Likewise, the smart recommendation app, has published research,which reveals that over half of Americans with a streaming service (57 per cent) believe that there are too many streaming services. The average streaming household has three streaming services and 70 per cent of those surveyed agreed that despite having […]