Advanced Television

Research

Opinium unveils 100 Most Connected UK Brands

Opinium has unveiled the top 100 Most Connected Brands in the UK – with Amazon topping the index, and Sky and Netflix proving two of the biggest climbers. Now in its second year, the ranking is the first ever Index to be compiled by exclusively from consumer feedback. Some 12,000 consumers, 22,000 spontaneous brand mentions, […]

October 10, 2019

Survey: Developers gear up for rapid adoption of 5G

Seventy per cent of developers worldwide expect 5G to dominate in their countries within the next 2 years, according to Evans Data’s Global Development Survey. The survey, conducted in 6 languages across 120 countries showed a large appetite for 5G, but with significant differences between regions. For example, in North America, where adoption uptake is […]

October 9, 2019

Research: 18% UK teens have deleted social media apps

MediaCom’s 2019 Connected Kids research has revealed the extent to which young people are recognising the negative impact of social media on their lives, with nearly 1-in-5 (18 per cent) teens saying they have deleted social media apps off their devices. The annual report, which investigates the media habits and attitudes of kids and teenagers […]

October 9, 2019

Research: Reality TV best performer for retail ads

TVSquared, a specialist in digital and linear TV attribution, has released performance analysis on TV ads in the UK retail space across Q3 2019, revealing the most effective ad spots for driving audience response with the most cost efficiency. The key insights include: Genres Reality programming led the way for performance in retail TV ads, […]

October 9, 2019

Vodafone: “5G to revolutionise sport”

Research by Vodafone reveals that more than three quarters of business leaders from sports organisations see improving fan engagement – and delivering new and innovative fan experiences – as key to future success.  The research suggests that 5G, more than any other technology, will drive change and enable such experiences. The research – released at […]

October 8, 2019

Italy: Mobile phones surpass TVs for 1st time

The total number of connected devices in Italy reached 111.8 million at the end of 2018, up by 0.5 per cent on the previous year, for an average of 4,6 devices per household. According to the annual Auditel-Censis Report, the number of mobile phones (43.6 million, +1.7 per cent) for the first time surpassed the […]

October 7, 2019From Branislav Pekic in Rome

Research: US homes increasingly multiple SVoD subs

Research from analyst firm Parks Associates finds that the percentage of households with multiple OTT subscriptions has increased by 130 per cent since 2014. In 2019,  46 per cent of US broadband households subscribe to two or more OTT services. Parks’ study, Partnering, Aggregation, and Bundling in Video Services, reports that only 33 per cent […]

October 4, 2019

Study: Brits rate Wi-Fi over partner

When at home, 5.1 million people use broadband every single minute, according to UK multiplay operator TalkTalk. There is a new generation of Britons choosing nights in with family, staying in to indulge their online guilty pleasures, forming what TalkTalk has coined the ‘In-Crowd’. With winter nights drawing

October 4, 2019

Report: Connected TV now half of all video ad impressions

Connected TV (CTV) has established itself as a brand building essential that is clearly here to stay. It now accounts for a full 50 per cent of all video ad impressions – twice that of mobile – according to the latest Video Benchmarks report from Extreme Reach (ER), the asset management solution for TV

October 3, 2019

Research: UK mobile viewing not increasing

Viewing content on-the-go via a portable device is not seeing any noticeable increase in the UK. Sam Tuck, Associate Director at market research institute GfK, said the firm fully expected to see an increase in the uptake – but in recent years it’s simply not happened. Speaking at the Brand Licensing Europe event in London, […]

October 3, 2019Nik Roseveare @ Brand Licensing Europe